Even smaller, but also beautiful; even more difficult, but also to survive

When the 2014 Mobile Internet Development Conference was held in Beijing, Yuan Cong, COO at Huili Branch, interviewed People's Network on how Internet companies should respond to the wave of mobile Internet . He said that while some small but beautiful and capable of owning their own characteristics Enterprises that are able to bring their features to the fullest extent are great. Because, in the current fierce market competition, to survive and also be able to make their own characteristics, it should be the most important thing.

host:

Zhao Chao, chief editor of People's Network Communication Channel

Guest introduction:

Yuan Cong, Beijing is the world co-founder of Technology Co., Ltd. & COO

Do not fight the share to fight Features: Be a small and beautiful application store

Moderator: The application store is a market many Internet giants compete for, even 360, Baidu and Tencent, they have layout in the field of application stores, but also occupy most of the market share. So what do you think about the current market structure? In addition, there are still some small and medium-sized stores such as APP and pea pods in the current market structure. What role do you think application pools play in this market?

Yuan Cong: At present we see the trend, there are indeed many giants exist. However, from the perspective of the entire channel market, traffic tends to be more and more concentrated. In particular, the giants like BAT including 360 are making this a top priority. Their traffic is now getting more and more centralized.

Conversely speaking, the application of exchange Ye Hao, pea pods Ye Hao, after four years of development, in fact, have found their own more distinctive place, this matter has basically been proven to now, and why? To be honest, in 2012, when the app store peaked in 2013, there were at least hundreds of app stores across the country. However, up to now, there are not many application stores that can be figured out yet. In fact, the market has been fully shuffled. Now it is a very unique application store that basically can still live.

From the perspective of the application of exchange, we certainly have no way to go and 360, and Baidu to fight the market share. But on the other hand, I do not think it is good to be big. It is also very desirable to make a small, beautiful app store that has its own unique features.

Our current thinking is very simple, is to allow ourselves in this fierce competition in the market which can continue to survive. And then be able to make their own characteristics, this is the most important thing.

Use the media thinking: be a full application store

Moderator: You just mentioned a small but beautiful law of survival. We know, like many current application stores, also have some of their own characteristics. For example, 360 main security, Baidu mobile assistant and search bundle. Similarly, Tencent mobile assistant QQ and WeChat to promote. For the application of exchange, what are the characteristics in this regard, what we have to deal with?

Yuan Cong: The application of exchange is to make themselves as a media to do, but we are positioning ourselves, the application of exchange is a full operation of the application store, why say so? In fact, there are a few points: one point is that the application sink is the first of all the application store to do the column.

The so-called columns, like our People's comrades must be very clear, there is an editor, just like writing articles, we will have a special editor to write articles describing the software, but he may be from different angles, such as the recent holidays He will write a holiday related. In addition to this, the column there is a sub-section called "report" is the application of the newspaper, about one or two a week, "Report" is a weekly article, which summarizes the most fun this week The game, the software is what, the freshest, freshly baked these software, and gradually we really regard it as a media is very serious to do, we are versatile is why? Because there we never advertised things, we never say, because who gave us the money, we push it, and then write it, our editors go through the editorial board, the editorial board unanimously approved, that really Well, really worth writing, they will write, write to us after the user to see.

Now in our column, honestly speaking, I did a lot of user interviews, and the user feedback told me that why I always insisted on using the column of application sinks and applied sinks. It is really for editors to write something rather than push things. Write a perfunctory, nor who gave me the money I wrote, the user can feel, insist that this thing is good, and now there are many users because of "reporting" with us, including our WeChat public Number, the contents of the "report" to the public release of micro-public, there are a lot of fans of our public number, they insist on watching our "report" that this is good, this is real. Therefore, we treat it as a media.

As I said just now about the column, in fact, another form of our media is what we comment on. Do not underestimate the comment. All the stores have comments, but if you look closely, each store's comment Are particularly short sentence, for example, he just said that this software is really good, or the game is really fun, or this thing really, really not fun. But the first thing about this thing is to comment on the water. The second, he is particularly small amount of information for the user, in fact, will not tell you what is more specific things? Another is particularly vulnerable to the invasion by the navy, because the water military to write something too easy, just a word, this thing is really fun to finish.

Application of the exchange of comments is not like this, we first of all the first application store where the comments made into a dialogue form, the so-called form of dialogue is that you can comment, after you comment users can continue to comment on you, you say A little truth, or you say that is really nonsense. There is interaction, after the interaction you read the writers also feel more, because he wrote, others will comment, the middle of the two of them will be controversial.

Therefore, after a gradual atmosphere of guidance, we are now very real comments, there are dry stuff, not a simple sentence that the game is fun, not the case, we will put the game how to play, there is nothing How to buy props, how to help you save money, many people will write such a thing, there will be a lot of people will introduce this game is what the game, but will be written in great detail, and sometimes even more than our editors also In detail, this actually has a lot of advantages. After the other users see the first impression is that this comment is very real, this is definitely not the navy, this is definitely not a fake, the feeling to other users is too real. The real benefit is that this comment is valuable and helpful for your application. We gradually found out in this matter that it is quite interesting that after we have opened up such a comment, the user has done well in this interaction and the information left behind has also become very valuable and gradually becomes an interactive medium .

Therefore, the application of exchange has always regarded themselves as a media player, but also a very nirvana of the media.

Look for the difference by word of mouth to talk

Moderator: The concept of using the media to do the application store is really refreshing ideas, and we have a question, because we are doing the media background, the current media, there is a homogeneity. For mobile shops, a piece of software can be downloaded in App Store, or downloaded from another store. What is attractive to us? At the same time for the application of the current situation, the market share and giants compared to a certain gap, we have not encountered any problems in the promotion?

Yuan Cong: The first thing is about the homogenization of the media. I think there are a few things in it. If you are a media producer, you will know that I am a bit of an expert here. In general, the media, one is news, one is the point of view. The news is certainly the same thing, because this thing is here, but the point of view is not the same. In fact, it is even more important to make the media do your opinion differently, which is the main editor of the tonal. I think the application of this thing is very good at doing this thing. Content may be all of these contents, pushing the software are all these software, why all users comment that the use of application users are commenting that the application of the column write well, in fact, in this column, we first open this Form, but so far a lot of home are also doing, there are many netizens, our users, using the application sink and use other application store back and use the application exchange, I still think your column write really it is good. I think this shows the different place of the media. The same content may be put here, but different authors, different editors and different reporters can write different opinions and have different descriptions of this thing. There are different expressions, tonalities written is not the same, this thing is your character.

As of today, we are now very good columns, very popular with users, the reason is right here. If you use news to analogy, maybe the news is the same thing, but the point of view may really be different, that view makes you feel more interesting, allowing him to think more, or make him think it is such a thing. This is the first column of this section.

In addition to the column, there is a part of our comment. It's even more interesting to comment on this section. Because comments are user-generated, so-called UGC on the Internet is such a thing. In fact, UGC's content is actually vastly different, this is for us, it is precisely where the media can be good at.

Moderator: Just mentioned the second question, that is, we and 360 or Baidu, compared to these Internet giants, among the promotion, we have encountered in the marketing process which have not encountered some problems or confusion?

Yuan Cong: too many problems, first of all their resources are too rich, we do not have this resource. So you will encounter a variety of problems. For example, the most difficult thing is that they can grab the market at any cost with you, the simplest, we will go to Shenzhen and some manufacturers to discuss cooperation, Shenzhen manufacturers when the cooperation is very simple to say, who will give a few Money, how much do you give? This is very direct, the price war directly up, very painful. But thanks to our addition to this part, there are a lot of its own traffic, because we have always been willing to do word of mouth users are willing to do our products, we put the product can be very carefully, very patiently polished, so that we Now gradually accumulated some of the user's reputation. If you go to see through the Baidu Index, you can see, and the giants we can not go with him, because the giants have a lot of resources to do all sorts of things, but such as the application of exchange-like now independent independent third-party applications Store, you go to compare You can see the Baidu index in the most recent month, including the application of exchange, we have been rising, but several other competitors may gradually decline, which is also sufficient evidence that if your product Well done, your operations well done, your positioning is very clear, but instead the user is more willing to admit you.

Moderator: As a mobile Internet entrepreneur, and you have made a small achievement, for now many young people just joined the mobile Internet startup army for some young people, what experience or experience you can share with you?

Yuan Cong: Experience is beyond the reach, I think the most important point here, my own feeling is that the team may be polished, this is the most important thing. Is your team, the first is that everyone's attitude a special Qi, the goal should be very consistent, the vision is very consistent, at the same time, everyone's division of labor is very clear, who's strengths and shortcomings, who is the long board, who is the short board, mutual A supplement, so that this thing can be done, in the process is very painful, if the beginning of business, if not a particularly familiar group of people, before there is some run-in, a group of new people come together, the middle Running in process is very painful, but it is also very interesting, I think this is where the charm of entrepreneurship.

Moderator: Thank you for sharing with us today.

Yuan Cong: Thank you.