Evergrande Real Estate nationwide promotion Shanghai developer Secret Group Insured Union

Evergrande Real estate developers in the country yesterday launched a sharp bargain first shot. IC data A new round of real estate macro-control issued only half a month, the original was widely publicized "no shortage of money" of the real estate developers have started to resist.　　This time, the first to provoke the national real estate developers sensitive nerves is the 2009 Hurun Rich Jiayin of Evergrande Real Estate Group Co., Ltd. (03333.HK, hereinafter referred to: constant land production).　　May 5, Evergrande announced at its performance conference that the company's nationwide property has made 85 percent "concessions" to the promotion decision since May 5. Evergrande 85 percent sales promotion Evergrande yesterday released the company's April 2010 performance, its April contract sales of 3.74 billion yuan (RMB, the same below), the contract sales area of 578,000 square meters, the contract sales price per square metre 6467 yuan; April contract sales year-on-year (compared with the same period last year) Growth of 55.9%, sales area year-on-year growth of 17.8%, sales average price growth of 32.4%.　　The first 4 months of this year, Evergrande Real Estate accumulated a total contract sales of 12.13 billion yuan, the cumulative contract sales area of 1.893 million square meters, contract sales average price of 6408 yuan per square metre; At yesterday's press conference, Evergrande announced that it would carry out 85 percent promotional promotions for all its properties in the country from May 5 onwards. Data show that Evergrande has more than 50 million square meters of land reserves in the country and 57 projects in 25 major cities.　　It is reported that the discount will cover all projects in the National Evergrande property.　　Evergrande Property said that the purpose of the benefit is to withdraw funds as soon as possible.　　This is also the real estate macro-control policy announced the first comprehensive price adjustment of the real estate developers. 2007, Vanke once in the real estate macro-control after the first price reduction, after half a year, the rest of the size of real estate developers began to follow up, and then triggered a nationwide price surge, and once led to the peak price areas such as Shenzhen and other places to appear check-out.　　Will this constant decision repeat the 2007 scene?　　The illusion of capital for real estate developers even more noteworthy is that Evergrande has just completed a 600 million-dollar priority bill before its full "promotion", the second large-scale financing of the company this year.　　Evergrande Property announced yesterday that its cash balance amounted to HK $20.99 billion as at April 30, 2010.　　All the signs show that real estate companies, which had been plagued by a severe financial chain in the 2008, are now storing food for the winter.　　In fact, despite last year's sales boom, most property developers are temporarily exempt from the immediate cash supply, but because the second half of last year, real estate developers began another round of the tide of enclosure, a large number of sales revenue back into the new land reserves.　　So, with Evergrande Real estate synchronized, this year, a large number of property developers repeatedly announced large-scale financing plans. Hong Kong stock market side, including Evergrande Real Estate, the mainland real estate Enterprises (03383.HK), Hengsheng Real Estate (00845.HK), Bi Garden (02007.HK) listed in Hong Kong have announced the issuance of debt financing scheme.　　A-share market, there are available to check the data show that the CSRC is reviewing the real estate companies have 59 financing applications, of which, refinancing 48, apply for IPO11 home, refinancing of the housing enterprises to raise more than 100 billion yuan.　　CICC's research report said that while the real estate companies have not exposed too much capital chain problems, but from the urgency of refinancing is not difficult to find, in the National macro-control policy of the step-by-step, monetary tightening, as well as the expected decline in housing prices, further investment in the need for expansion of funds has become a number of real estate enterprises must face up to. The study argues that the overall tightening of real estate demand is more than the austerity policy imposed in September 2007, and the effect could be similar to the housing market in September 2007 to 2008 – a pattern of "scaling, price and investment stability" in the next six to 3-6 months.　　Longer-term trends will need to focus on possible further policies and overall economic trends.　　Shanghai Developers Group Price Alliance, the recent end of the "51 holiday market" has almost become the most deserted one exhibition, the entire holiday less than the number of sales have made some developers mentality change.　　According to Sina le Ju Hundred Survey statistics show that April or May Shanghai developers consciously start to aim for just need, the main push the lower total price of small huxing, "51 holiday market" After the battle, perhaps the impact of a dismal deal, some new prices began to appear loose, individual property prices compared to the original decline.　　Located in Baoshan District, Shanghai, Xiang Yi Bay real Estate in this year, "51 room exhibition" during the quotation for 19000 yuan/square meters, the current price is 18800 yuan/square meters, the unit price slightly decreased by 200 yuan.　　Also is located in Baoshan District of Shanghai Rongwil (fluttering Eagle Kam and garden) real estate in late April quotes 17800 yuan/square meters, the current price of 17500/square meters, the unit price down 300 yuan.　　Meanwhile, some developers are determined to cling to the price front.　　Industry sources said, the real estate after the introduction of the New Deal, Baoshan several real estate developers to conduct a secret meeting, the resolution of price increases, including many well-known property developers. However, whether this price union can hold the present question.