Every day cool run new version online 12 days recharge broken 100 million yuan

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A casual single game monthly water 100 million has been very alarming, however, Tencent "every day cool run" once again broke its own income record, on November 16, after the release of a new version, in 12 operating days to recharge that breakthrough 100 million yuan, "high place is not very cold" to change to "micro-casually swim high place very cool." It is understood that 100 million of the recharge occurred from November 15 to November 26, a total of 12 days, and in the "cool running every day" this month after the release of the first week, the game recharge that breakthrough 70 million yuan.

The release of the new version of the 1.0.7.0, mainly joined the "triple jump" skills of the role of the three-link jump for the player is a just need, can jump more obviously can bypass more obstacles continue to advance, while the game also joined the new model "speed world." And according to "Every Day cool run" developer Tencent said, the future will also introduce a more gold-absorbing "PK mode", the previous PK model introduced another micro-letter game "love every day to eliminate", that is, once again to stimulate the "daily love to eliminate" income generation, Tencent is continuing to update the version, for micro-visit to increase income, longevity.

And the other is worth gossiping about is, micro-casually swim in the internal proportion of Tencent, so high income, Tencent departments how to divide the cake?

According to sources, the original market in the App Store, micro-3:4:3 in accordance with the partition than the internal division, the App Store took 30%, the remaining 70% of the water by Tencent's Development studio took 30%, micro-letter took 40%. And in the Android Market, the difference is in who to pay, if the mobile phone QQ to import users, then the platform to take 30%, if it is using micro-letter login users, in the micro-letter 30% into.

This proportion, basically is inverted 37 of the way, although all are Tencent family, but the internal studio can only take 30%, platform and payment took away 70%, the future Tencent is still used this internal partition is not clear, but how much to the outside want to cooperate with Tencent some reference.

In the case of the high income of micro-credit leisure games, it is rumored that the internal research and development Studio has also appeared the fluctuation of mentality, the original in the development of heavy product team, have been the development of leisure stand-alone game, or even directly cut off the original project of the heavy hand tour products, and heavy game investment, long cycle, the success rate is not necessarily high compared to In Tencent, small and beautiful stand-alone casual games in the short term more comfortable, income is also faster and more.

For Tencent Hand Tour, the industry many companies only envy envy hate, third-hand tour products Tencent is currently only on a "Plant vs Zombies 2", and another is expected to challenge the product of MT is "national hero" (formerly known as "Turret Hero"), the three-party card products have been started preheating. After the creation of a stand-alone income record for leisure, Tencent will create a few three-party products God, wait and see.