Every day with a car Gong on the thinking of sharing economy and the exploration of products in the past six months

Absrtact: In the shared economy, business seems to have retreated to the second, the communication and connection between people laid the whole transaction process. Airbnb's shared economy makes people willing to invite strangers into their lives, and allows everyone to become both consumers and

In the "shared economy", business seems to have retreated to the second, the communication between people, the connection has laid the entire transaction flow. Airbnb's shared economy allows people to invite strangers into their lives, and allows everyone to become both consumers and producers, who provide the potential to generate revenue. From shared living space to shared delivery capacity, carpool is becoming the next hot spot for sharing economic ideas.

Daily car (Ios/andriod) is 36 of Krypton reported before the shared rental project, in simple terms, it is a smart social vehicle hop software, to provide users with one-on-one, point-to-point commute to the ride experience.

What is a one-on-one, point-to-point ride experience? Point-to-Point good understanding, that is, the owner must be the passenger from his own choice of the starting point to the end (different from other carpool services to the owner on the road as a prerequisite for the possibility of trouble to passengers), a one-to-one mechanism design is interesting: An owner can only pick up a passenger on the way to his commute (while most carpool services are one-to-many), At the same time, passengers can only sit in the position of copilot, such design is to facilitate the passenger and the driver on the road of communication, to avoid a person sitting in the backseat and the driver can not talk to the embarrassment.

This is such a share of the economy as the name of the car products, in the near future, the Sequoia capital of more than 10 million U.S. dollars in the B-round financing. Products have been online since the beginning of last August, the number of more than 300,000 users, reaching an average of about 5000 per day, of which the Beijing area accounted for 80% of the data. But rather than financing and data growth, founder and CEO Gong is more willing to talk about their thinking about sharing the economy and the exploration of products over the past six months

Gong that there are differences between the shared economy and many of the popular Peer-to-peer services. Usually we see the aunt door-to-door cleaning, chef door-to-door service is a peer-to-peer category, the provision of skilled services only need to meet the need to obtain economic remuneration, and the demand side will benefit from the platform to break the middle chain to provide more efficient services. But the shared economy is not exactly the same as peer-to-peer, and economic interests are only part of the shared economy, "is the platform enough fun and fun?" "," is not some unexpected surprise? "Is the most important thing.

Therefore, generally speaking, carpool software as a functional product, passengers will be more pursuit of cost-effective, car owners want to have the convenience of a messenger. But every day with the car's customer unit price is not low, and then the owner must take the passengers from his choice of starting point to the end, but see more active user data and growth, this is why?

In fact, everyday use of the natural social properties of the car makes people more willing to stay on this platform. For a chestnut, Gong said, they will see the product owner found that the demand side is beautiful or potential partners, even if not on the way, is willing to rob a single. This means that for the sake of economic benefits, fewer car owners, more people are still interested in social and starting.

In the past, online socializing has a natural flaw: always online chat will feel too unreal to the netizen, if can import the line, the mutual understanding has had the interaction, then feeds to the line, then may increase each other's intimacy and the Trust degree, causes its on-line also to be more familiar, the viscosity is stronger, It is also the logic of a geographically based interest group that has been online since the early days of the world--a shared lease is a natural way to allow users to get over the line. To each other in a ride experience with the understanding and impression, and then back to the daily use of the car app, it is easy to communicate a lot.

So, when these offline behaviors feed back to the line, how do you design the product logic every day with the car so that users can have more interaction online? The current daily use of the car is to try to open the industry circle, car owners Circle and other social circle, user-friendly online communication.

Gong that people usually have an interest in others for two reasons: one for professional needs or professional curiosity, and two for sex. When two of people who are internet circles are labeled "Jingdong operation" and "Baidu Product Manager" respectively, naturally there is an interest in mutual understanding, and when this group of people are active online, they can form group to group's social, which is the car to do every day: the "Life Circle" also into, Let everyone daily Online hair hair The joy of life, the production of some other than the circle of friends, can also be a brush before bedtime content.

However, for the sharing of the economy, fun and fun is on the one hand, once involved in the offline, security is also have to pay attention to. In addition to automatic delivery of accident insurance and improve the evaluation mechanism, every day with the car and the Ministry of Public Security did the docking of real-name certification-although it is voluntary behavior, currently has 50,000 users have been certified ·

Finally summed up, from the share of idle Airbnb to share the idle vehicle capacity of the daily use of cars, fun and fun is its constant core. But will this model go further than the carpool software of other tools, using carpool and social-networking to build a shared economy? It will take time to test.