Courier Industry "spoiler"
It is understood that this is known as "everyone Express" network platform is actually mobile internet thinking and peer-to-peer thinking of the express industry infiltration.
Reporter download Everyone express mobile phone application found that the application can be real-time inquiries around the sending information, willing to take parts of the user according to their own travel arrangements, carrying "on the way" express, sent to the destination.
The idea of using commuting time as a part-time courier seems to be good, but a question emerges and the mechanism to ensure express safety is one of them.
In this respect, people express the relevant staff said, in order to ensure that the express is not lost, participate in the delivery of the user must bind the same mobile phone registration number of credit card, each get express, the background will be frozen with the express value of funds. Users who do not have credit cards need to submit personal information to the local company for everyone, the company through the evaluation after the credit. "Equivalent to the company to provide security, to ensure express safety." "Staff said that the sender in the collection needs to take photos, and then took over the express, express safe delivery can be online after the transaction to obtain courier costs.
As for the profit model, the officer said, "The postage costs are 10 to 30 yuan." Now 80% of the express income is returned to the person, we call ' free Courier ', 20% to the platform, including platform operating costs, taxes and bank rebates and other costs. ”
Security Deposit dispute
For everyone Express mode, the industry believes that the idea is very good. "(The platform) skillfully utilizes the idle personal transportation resources, the information flow and the logistics combination," The Qing Ke Research center said to the daily economic news reporter. is a business model that conforms to the needs of modern development. ”
Three Nets fusion research expert Wu Chunyong also thinks this platform is worth affirming, "China's population is large, the population flow is very big, through the application to connect the demand both sides, the formation new profession, the creativity is good." And may also be able to solve a lot of social problems, such as some laid-off workers, less educated workers can participate in, income also has certain protection. ”
However, CIC Consulting director Ding Weichi that although the platform can solve the aging and fragile goods delivery, but "point to point" costs compared to ordinary express company does not have the price advantage, it can only be used as a filling express industry market space, it is difficult to become the mainstream of the express industry.
In addition, the industry believes that the software is also flawed. "To ensure the safety of express shipments need to have a good plan, otherwise the model is difficult to succeed." "A researcher at the Qing Ke Research center said.
How is it possible for everyone to be a courier? ”
He Zejun said that the detection of express shipments is an important issue in the above business model. "Credit card deduction is a way, but the security issue of Express is not the problem that credit card can solve." For example, the detection of chemical substances, or the value of difficult to estimate, through a simple point-to-point mode may be difficult to ensure the security of the entire process. ”
Wu Chunyong also believes that the way credit card credits or corporate credit is not guaranteed to be safe. "For example, in the process of sending a traffic accident, resulting in casualties or express loss is not a credit card or money can solve the problem, it may rise to the legal level." "Wu Chunyong believes that insurance or legal advice is the current need for everyone to introduce the link."
The Qing Branch Research Center also believed that the credit card mortgage deduction model must be based on the personal credit appraisal, if only then the courier has the credit card to grant to him, this kind of risk is still in the uncontrollable condition. Unless the software has a credit-rating partnership with a particular bank, it is difficult to sustain the application without the support of a more authoritative financial institution. ”
In addition, Ding Weichi said that the use of credit card mortgage deduction method may lead to user information leakage.
Regulatory concerns
People in the industry are more concerned that the regulatory issue is the current express delivery of this model needs to address the important issue.
According to He Zejun Introduction, engaged in express industry courier also need to pass the Courier qualification Audit, need to apply for, training, etc., "each courier has a terminal equipment, he in any location Express company can supervise to, so as to ensure the express security, but also flexible arrangements for personnel", "express company to establish the need to meet the national postal Code, In the registration of funds have different requirements, with the City Express registered capital of 500,000 yuan, the province of 1 million yuan, nationwide to 2 million yuan. Express companies to meet a number of audit standards, including safety, testing and so on to be able to get the Express business license to start operation. ”
In addition, He Zejun said, the current courier sent a single express income less than a dollar, "more than 10 yuan, dozens of yuan a single income for the Courier market is also a challenge." ”
Although the name is courier, but everyone express does not think itself is express Company. "The software is actually a crowdsourcing platform that integrates offline resources and is a peer-to-peer software with social functions." said the staff member.
However, He Zejun that the safety of express delivery can not rely on senders, recipients or information to provide platform protection. "The relevant departments should be regulated." "He Zejun thinks.
and Wu Chunyong that, in the early days of emerging applications, if the regulation can intervene early, it will play an important role in rationalizing the development of the industry, "such as the regulation of the taxi software, in fact, no need to wait until the problem arises, the local side again to introduce policies to regulate, early intervention is a good thing for the industry itself development or regulation." ”
Low threshold or short plate
What is the future of the platform?
The Qing Ke Research center thinks, this kind of platform market cultivation period is about 2 years. According to the Open data from Apple's App Store, the first online time for the app was October 2012 and has now been updated to fourth edition.
According to the data provided by everyone, the platform on-line nearly a year, has been used in more than 140 cities nationwide.
For all the prospects of courier, the Qing Branch Research Center is not optimistic, "because of entry threshold low, (the application) once the market, it is likely to appear fast taxi and tick a taxi two home alone big situation." is likely to be shun Fung, such as logistics or courier has formed a kind of arbitrary advantage of the enterprise steals the market. ”
Ding Weichi that the platform is more likely to be merged into services by large courier companies than independent development.
The reporter contacted many express company to carry on the interview, the related personnel all said the first time heard this application.
"It's a new thing and it's hard to say we're interested, but we need to talk to colleagues in the marketing department." "Shun Fung Speed Transport Department of Public Relations, said a staff.
"Private placement is very interesting to all mobile applications of logistics information flow finance." But investment depends on whether the target has found a suitable platform and a third party. The research center said the company's specific valuation also depends on its own team and business model design is perfect, risk control is perfect, and the competition degree of management.
Everyone Courier said, there has been a venture into the enterprise, but the specific name and investment amount is inconvenient to disclose, "of course, not Ali, Tencent and other very well-known enterprises." And for the industry threshold problem, the director said, currently has not met competitors.
In addition, according to everyone Express introduction, the current platform is limited to the use of the city, "We also hope to be able to realize the inter-city express, the goal is inter-city 8-hour delivery, but now or first to do the same city Express." ”
He Zejun that the mobile Internet Express platform to achieve the city also need to achieve resource sharing, "to connect with large courier companies to achieve resource sharing, otherwise it will be difficult in a short period of time, especially in the Inter-City express, if the sending only through the application platform, would be difficult to achieve the amount of breakthroughs." ”