"Everyone love to buy" officially online, Renren to explore the third mode of profit

December 24 Morning News, internal Mail show, Renren and Taobao, Jingdong, Uniqlo Online Mall and other cooperation launched the shopping channel "everyone Love to buy" has been quietly online. Renren is exploring the third model of profit after brand advertising and social game partitioning.

In Monday, some of the employees of the Oak Interactive Group received an internal email informing them that they were involved in "everyone likes to buy". The message shows that "Everyone likes to buy" the Web site for igo.renren.com, the current address has not yet appeared on Renren online, but the outside world can directly visit. Renren propaganda director told NetEase Technology, everyone love to buy after the internal test, within days will be officially released.

NetEase Science and technology editor trial "Everyone love to buy" found after, it is renren and professional shopping web site to launch a shopping channel, the existing partners include two categories, a professional shopping platform, such as Taobao, Jingdong Mall, new egg nets, Green Sen Digital, call Harbin Network, the general network, good music to buy, etc. The second category is some brands of online shopping malls, such as Uniqlo Online Mall, Dell, Lancome Online Mall and so on.

Everyone likes to buy all the goods on a page, classification, and related recommendations, when users click on a product, it will open a Renren's address, quickly jump to the corresponding shopping site. For example, you see a camera, click will jump to the green Sen digital, you fancy a set of cosmetics, open will jump to the Lancome online mall.

Industry analysis that, Renren launched shopping channel on the one hand will enrich the user experience, on the other hand is also a new profit model to try.

It is not clear that Renren and the shopping site of the mode of cooperation. Industry analysts believe that the most likely share of income, that is, according to the actual sales generated by the split, this internet advertising is called by sales pay. However, everyone likes to buy with the general CPS ads at least a little obvious difference, that is, Renren in the use of its user size advantage, and brand manufacturers to do some promotions, such as in the purchase of a Dell computer can be below the market price of 10%, can be donated 100 yuan per person net gift coupons, Also can obtain the value of 120 Yuan Renren 1 VIP Account member service.

Renren's main profit model is the share of brand advertising and social gaming income. Thousand Oak Interactive Group chairman and CEO Chen recently told NetEase Technology, the current Renren's advertising revenue nearly 200 million yuan, social game income per month in tens of millions of yuan level.

Renren is the predecessor of the network, founded in 2005, this August officially changed its name to Renren. The official said Renren currently has 120 million registered users, active users 30 million.