Excuse me, where is the rumor?

In the street. Now a circle can also be called "gossip", such as an actor has an affair, the media will report: Anecdotal rumors, a female star and a male star ..., the crowd here refers to the "entertainment circle."

In the kicking ring, there are many rumors, take the recent: Baidu to buy PPS, Baidu bought, Baidu to buy Sogou, Sogou do not sell, 360 also want to buy Sogou, Sogou or not sell; Sohu to buy pplive, pplive not sell, Suning also want to buy pplive, pplive or not sell, 360 to buy HTTP ://www.aliyun.com/zixun/aggregation/19060.html ">2345, 2345 do not sell ...

A cycle of endless cycles

The people are a neutral "place", recall the TV series "lurking" in that reselling the intelligence of the guy, has been used for a while, he collected all kinds of intelligence, from the people. In the mix is a high-risk business, because you do not know a message, exactly what kind of people to serve what interests; there are real false, there is real, not good, light is a person when the gun, heavy is the fate of netherworld, so not fine, it is best not to mix the public.

Internet people are the most likely to play the "people" of a wave, this technique, the earliest recorded in ancient Chinese art of war strategy, mainly in 36 of "out of Nothing" and "step-in" of the changes in combination, after the inheritance in the entertainment circle, coupled with the black line of the thick, further develop; and then be kicked to figure out, analysis, trial and error, Mastery, supplemented by the dazzling technology aura, and finally developed to today a breathtaking unprecedented height, to become a well-deserved synthesizer in all industries!

Through anecdotal rumors of successful cases, the Internet is the most! Many products, do not spend a paper on the people, a lot of CEOs, profundity into the anecdotal, its profound and wonderful righteousness, marketing industry, not to be observed.

To give you a clear introduction to this technique, allow me to first analyze its 1.0 forms with a basic model.

About 4 or 5 years ago, I am the earliest video site in the country-six room business, when our domain name 6rooms.com, and later found that in China such a large number of grassroots users of the vast market, few people can accurately spell out this domain name, spent on the domain name introduction and interpretation of the cost is too high.

Like Jingdong Mall, called 360buy, in the user's cognitive difficulties, in the user entry threshold high, investors to the money, a lot of consumption in search engines, pay advertising fees, the first two days straight stick, changed to JD.com, love with this reason.

Said back to six rooms, then CEO Liu led the team also horizontal down the heart, spend a lot of money to buy a domain name 6.cn, simple enough, direct enough, but how to this thing "shout out", in exchange for the vast number of user awareness, worthy of the cost, but it became his biggest concern and worry.

So to find the most cattle PR company, finally came up with a plan to implement, the past many years, talk about it anyway.

1, first throw a topic, in the Science and Technology Forum, said that the name of the video site seems to be related to the number "6", like what "Cool 6", "56", "6 rooms", and so on, do not know that they are so fond of Mao 6? What's the catch? If so, what would it be? But！ No matter what, because users do not have loyalty, are called 6, so caused a lot of web site executives of great trouble! Do not want to rename, want a better domain name.

2, at this moment, in the river Lake suddenly discovered a "global shortest domain name", short to no longer, 4 characters: 6.cn! This domain name, so that the video industry's CEO suddenly surprised for heaven! Just like Zicheng, Chongzhen and Sangui, both saw the Chen round the same, suddenly, in order to rob the domain name of the lake in that is a sword, bloody! Bid from hundreds of thousands of instant climbed to millions of, fighting, not lively, Gbagbo also rob this beauty, there are! (out of thin, pure nonsense).

3, at this time, there is a lake of heroes, known as "six rooms", the birth of a family, pure blood, the future is good, turn the tide, decisively buy the domain name, finally embrace the beauty, when it is deserved! From this lake to reproduce harmony, six rooms after the acquisition of domain name flow soared, rapid development, leading the video industry into a healthy track of development! (step-in, return theme).

The pattern is roughly the same, the concrete expression and the use channel, everybody can think of, no longer repeat.

In recent years, this "anecdotal" marketing of the 1.0 version, has long been the development of many companies, 2.0,3.0 even 6.0 are early, not very fresh. But I think, the basic routine, still jump off "nothing" and "step-in" of "two steps".

For example, there may be a company, a staff of thousands of, faction-lined, to help someone on the top, do not know the consequences, so first came to an "anecdotal" rumor: Someone or will be promoted to the CEO (out of Thin), the news was launched, the public outcry, as reflected in the opposition, if the small, then continue to implement; , such as a modest, but also Shanshi, to other high-level to do ideological bedding, after a tangle, and finally smooth implementation (step-in). This is a soothing heart.

Maybe another company, want to do a thing, first come to a rumor: The company will do B, and detailed list of the various possibilities of trip B, favorable conditions and compelling reasons, even competitors will be how to respond, there are detailed list (out of thin), when everyone street, B Circle executive Formidable, a circle executives unaware of the occasion , the company suddenly killed trip a thing (step-in), this is a diversion of the external.

Maybe a company, stock prices have been weak for a long time, and there is a sudden rumour that the company is looking for a major takeover, detailing the takeover offer, the valuation of the company, the strategic considerations of the matter, the details of the current progress, and the movement of investors and supporters out of sight, Instead of paying attention to the company's business blunders, they have shifted their attention to acquisitions and stock prices have rebounded. (step-in), this is a soothing pressure.

May be another company, shareholder deep set, the team morale was low and there was a sudden rumor that the company's performance had been greatly recognised by the industry's third party, while ABCD Group was actively throwing an olive branch to offer an offer to the company, but the company did not give up the possibility of an independent IPO, and decided not to raise wages for 3 years, To send options instead of rising wages! Everybody, go ahead! (step-in), this is a morale boost.

All these are numerous.

Students who want to practice this recruit must tightly grasp the "wonderful" and Step-in "Qiao", in the front of a link, must be "virtual" fell into the "real", will be rumored to write rhythmic, the more detailed, the more real, more intriguing, behind the more convenient "back to life."

If you say so, but also to "nothing" to no avail, that will be more to see Tsui Hark and Jin Yong, for example, Tsui Hark film begins, the first lens: steam, the same caption: "Ming, into the years, rivers and lakes ..." to apply the true history of the story, all of the description of the great roar, the square can be a big one.

This article from the micro-letter public account-Yu See, micro-letter search Number input: Yujianyingxiao (foresee marketing four word full spell), or in the "Find micro-letter public account" input "Yu see", Pay attention to watch! Reprint do not DELETE this paragraph!