Executive power is also a controversial term

Executive power is also a very controversial noun, a few points of view diverging, there is said that the implementation of poor performance is the ability of the performer, but also said that the implementation of poor performance is the goal of the manager is not clearly caused.

The reason for this is that I am facing the vexing problem of diminishing executive power. Supposedly once a strong executive force, why instead of working five or six years later become so impetuous. Toss it all night, analyze the cause and find a solution.

In fact, the process of solving the problem of "weakening the executive power" is also a test of its own executive power.

With a single path to achieve a single goal, execution is bursting

Look back on several of their implementation of the super strong period, just graduated from a company a few posts, first-time to do the editor, the task is very clear-write manuscript. Three articles a day, written to the director of the trial, some will be called back to change.

Then turn to the market, and the goal is simple--sign the contract. On the hot sun sweeping the street, a business to worship, explain resources, get discounts, leave the contract, fix. At that time there was no group purchase, no lbs, no O2O, the merchant is quite well done. One afternoon to sweep off a street to win half of it is not difficult, while playing the work.

Then carry out landing activities, large-scale golf tournament, stars and charities, rich and sponsors, busy one months to coordinate all aspects of the relationship between the party host eat everything toss in place. Completely stones, the purpose is also very clear, the activity does not make a mistake to finish.

When operators do the full network of activities, the superior arrangements for the project, budget, approximate way. Out of the program coordination partners do the design to do the Web page to finish the summary of the activities, so repeated the cycle to do a year, from the beginning of a rush to work overtime to the middle of the night, to the temporary before leaving the basic and overtime to say good-bye. The goal is: activities on time to the line, and strive for more internal and external publicity resources, the data to do a good job to see the best, not to look at the relationship.

Get a bunch of messy skills when you go through these jobs. Text can write a copy, Vounen led the driving tour, forced to can also open PS to do a simple design, guest host to do a hostesses God horse with million essential oil, where the need to complement. Although I have creative ideas and skills to deal with people, but most of the time is not in the heart of the loan in accordance with a set or other regulations or their own groping process in the walk, write programs, coordinate internal and external, solve difficulties themselves or find the right person to seek help.

That three years of massive trivial or repetitive execution, is a strong enforcement of the people. A few reasons:

1, the goal is single: completes one activity, on-line one page, signs a contract, writes a manuscript.

2, the implementation of the path is clear: The company's own process, following the internal rules, to solve the external emergency situation, follow the trajectory, the heart is basically no problem.

3, the use of brain work: communication skills and search for problem-solving skills, is to see whether a person has the key to self-development ability. The death knock does not necessarily have the effect, sometimes meets the south wall to change a road to go better. It is more useful to find the right person on demand than to think of a broken head.

4, the direction of the leadership is clear: the answer is only line or no, where not, how to change. Right or wrong, what's wrong, why not. It never happened: I know it's not good, but it just doesn't feel right. Such rhetoric.

The more responsibilities, the weaker the execution.

Then there is the opportunity to enter the entrepreneurial team, a person with several functions of the shuttle. And the media tell stories to do PR, and channel to do relations with resources, and peer dealing with the cooperation, but also with the social media operations, investor relations, customer service operations and other trivia, according to the standard logic, each piece of the single demolition is a department.

It is supposed to be very busy with so many functions, but the reality is that the brain is very busy and the hands are very leisurely. Things are complicated to have no way to calm down to write a copy, make a plan. Screen in the lower right corner of the QQ uninterrupted variety of flashing to meet the new dialogue, three minutes to see a micro-blog to see if there is no one in the interaction, was about to go around a variety of dinner salon exchange business cards exchanged greetings.

In such a year, executive power was eaten with no residue left. Yes, for a long time I thought I was incompetent. Seems to have done a lot, actually did not in any one field deep plunge down. There is no strong media relations, the various policies of the channel is also not understood, the peer between the most personal pulse of the reputation of a wide range of social media operations also three days of fishing fishing did not insist on it.

It's a lot to do with character, and it's a person who likes to chase freshness, has a hard focus, and doesn't realize that going into a field is important to your career plan. There are various external factors and so on. These are excuses, not listed, when you want to solve a problem, there is no excuse to stop.

Of course, being aware of the problem and realizing that you want to solve it is the motivation for writing this article. I like writing, the process of typing to help myself more in-depth thinking, more rational analysis, an article finished, at least to clarify the idea.

The root cause thinks too much, too little

I do not believe in tiandaochouqin, nor very superstitious talent, but the lazy is a common problem of human being convinced. Weak executive power can also be explained as a lazy.

To work,

I want to create social writing through the PR of the potential, to attract from the media and positive and negative views of the comments, the introduction of foreign products to the standard, and then the introduction of their own products;

I want to use the social media insist on publishing the content of the same attribute, gather together a group of target users;

I would like to through a variety of channels and cooperation to obtain resources to upgrade the client installation;

I want to have a story around the people to draw into the dumplings;

I want to inject the feelings rooted in the heart into this brand ...

On their own,

I want to write a book to put my past travel experience into a complete story to convey values and attitudes to life;

I want to be able to use English skillfully;

I want to be thinner, more beautiful, and a little bit more temperament;

I want to see a lot of books;

I want to pass on the positive energy to the friends around me and then get Better Together ...

Head melon in thinking a lot of things, but their own goals relatively single, realize the path is also clear, nothing more than reading fitness early to keep a good mind, adhere to the code word. In the work, a nameless Virgo-style perfectionism of their own repeatedly tangled lack of persistence, plainly is afraid, afraid of failure.

To look again at the work of these goals, each is so big, very virtual, there seems to be no quantifiable indicators. And the heart is very clear, the final fall to the quantitative indicator is only the number of registered users, activity and retention rate of three aspects.

If the simple want to achieve the number of registered users, crazy to do the most effective channels, with the matching is crazy to do the budget. Not only hope that low-cost operation, but also want to come in are the target users, sword walk slant Gamble, bet 100 times may win once, also may be in the win before the chips lost.

So now, try to solve the problem.

Faced with the weakening of implementation, two kinds of people give me two statements:

1, filling your short plate, sinking to do;

2, continue to play the strengths of your active thinking, find strong implementation of the people to achieve your ideas.

Synthesize two kinds of suggestion, judge the present situation, the way that solves the problem still must start from the path that oneself most approves. I started to reorganize the relatively complex projects I had done, they are broken down to a single level to achieve the goal of a copywriter, arrange the time planning sequence, from the deadline to the start of the task time, to assess the needs of various departments with the child goals, to set aside the time of maneuver. It seems that everything has become simpler.

Social media operations:

1. Select Platform

2, determine content direction and platform objectives (provide services or provide content)

3, day by day insist to release quality content or provide quality services

4, on the basis of 3, insight into the opportunities to promote

Social media, especially the operation of micro-credit number is not a process, the content of the insistence, the control of the reversal, and luck is not timely and will become the lifeblood of life and death. What I can do now is to choose the right platform and content positioning, to find a patient to insist on the content of a slightly sensitive people to do. Reduce control desire, the control direction can be, do not throw yourself into the time-consuming work of filtering content.

PR Hype

1. Select the main topic

2, around the main topic set up a few sub topics

3. Select the official media that you wish to publish

4. Select from the media that you wish to invite to participate in the discussion

5, writing (spare, if the media are willing to write, it is excellent)

6, make the release time plan

7, one by one media PR

8, according to the plan release, if has the abrupt situation, the flexibility

In everyone is from the media now, the direction of the PR is difficult to control, the results of the pre-sentence is not so accurate. For small teams, can cause runaway, is a good PR marketing. Be praised or be scolded also line, the most afraid of is nobody knows. Ready。 Accumulation of media relations, regular release of some manuscripts to pave the ground. PR is an area that other people think I am good at, but Self-Knowledge is not familiar with. So far received no more than 10 job invitations are related to PR, ask why, a friend replied: You are our ideal PR image. I can only say that I am really not familiar.

Market Channel:

1, the basic shelves work

2, according to the existing data to select the most suitable for their own products quality channels

3, Research channel operation cooperation activities rules, make plans

4, business follow-up, and strive to content operations as a breakthrough point, to carry out more in-depth cooperation (similar to our current and 360 cooperation in the micro-reading area)

5, according to the data for the copy, mapping and cooperation in the optimization of activities

6, the list, key words this, basic monthly can be fixed to do

7. Monitor the channel data and comments as daily work

Supposedly channel now in fact, there are not many shortcuts, human resources for the matter is still there, but you will find that if the relationship is not the same as the benefit of the exchange of high efficiency. And the most cost-effective relationship to establish the law, is to help him achieve the target, let him know that with you to make money.

Channel aspect another article elaborated, this article does not say more. Today, with a girl to do the channel chat, she said: The money in the mouth of the people can realize this budget in the hands of shaking and dare not stay feeling. But you don't spend, you never feel, spend hundreds of thousands of to know. Women should enjoy the pleasure of spending money.

Many people think it is good to do the market, spread the money on the line. I can only hehe, sometimes spend money than make money hard you build? Spent money to predict the effect can be recovered, have you ever seen that day cat operation smashed 200,000 in the through train results a single did not become the boss into the hospital jokes?

Brand Operation:

1. Clear positioning. Tangled up for a long time to us this product has done "story community" such positioning, hoping that it can host the link between readers and authors of the task. Never want it to just become the wireless end of the PC end network extension.

2. Hold the line. Do not do evil, do not use the content of violent pornography to embrace users.

3, Value proposition: people with stories. You, I, he, 365 lines, as long as living in this world, as long as there is thought, must have their own story.

4, constantly push, in every brand contact, every time to the outside of the dialogue constantly push such brand proposition.

About the brand, it is also very worthwhile to write a separate writing. The process of building a brand needs to endure loneliness and criticism, through the past is no marginal premium space. I really don't know anything about the web market. Through the fantasy of beauty, such articles in addition to the wealth of some people, sent some people's boring time, the contribution of the value of the society geometry? And a large number of audiences are teenagers, they are like addicted to chasing novels, games, and then imperceptibly be rooted some fantasy, really good?

This article is already very long, today's goal is to end it, so no longer divergent say more. Writing to the present, but also basically clear the next stage to focus on doing things. Today with the boss very serious said: I decided to focus on the channel in July, paid channel promotion. These one months can be understood what channel for us, the cost of a single user is a harvest.