Expression sales Ultra 500 million knife Mei Mito released "Expression Factory" APP

The original title: see the expression of billions of dollars in the market, the United States Mito also opened the "Expression factory" are aware of Line's Super Meng facial images for its users to buy a big pain point. Today the writer is going to talk to you about the expression app. Line in the second quarter of the expression income of 27.4 million U.S. dollars, compared with the same period last year 348.9%. 2012, the global expression market sales revenue exceeded 500 million U.S. dollars. As an iconic product of the era of selling, facial expression has been widely used since the time of PC IM. However, with Japan and South Korea line expression of the rise, people suddenly wake up, the original expression can also charge! Domestic market QQ, micro-letter, Mo mo ... Also. Rapid follow-up, to do a fee expression of the attempt, according to the Mo said, the expression accounted for 8% of the message, it seems that this is a big market, or now. Facial expression application is most people's pain point demand, sell Meng is this market kingly. However, the present expression of the market for their own camp, but also crowded in their own IM, micro-letter expression difficult to post to micro-blog, QQ expression is difficult to publish to the Mo, most of the expression even only support one end of the application, such as in the iOS pay, change the Android phone will need to pay for the purchase, "user experience" seemingly not enough "good “。 See this market gap, Stickerme, facial expression Daquan products came into being, their main expression set and personalized expression, can send expression to line,kakaotalk,wechat (micro-letter), Whatsapp,facebook,twitter,comm , qq,qq space, Friends Circle, Sina Weibo, Tencent Weibo, even email. The market response is quite good, including the expression Daquan often appear in the top 10 downloads. Recently, the main fun and easy to use the image processing tool of the United States Mito Company also saw the personalized expression of this market. Today released their expression products "" expression Factory "iphone version and the expression of the different, facial expression factory strengthened stickerme personalized expression This Meng point, as insight, good grasp of young women psychological beauty Mito company caught the root of selling Meng, So the expression factory can be said to be very sexy. Whether it is his dynamic expression, or the expression of comics have joined the Meng this feeling, so that users can play the expression of a different kind of stylish. The villain in the lower left corner of the front page of the factory and the eggs that young men like very much. However, whether it is stickerme, expression Daquan, expression factory most of them in free for IM to provide expression, there is no social chain of their own, can only be grafted on other IM, the function is greatly limited by the IM itself; In addition, such as the Mo Mo, QQ, micro-letter of their own expression is IM These "plug-in" type of expression app on the one hand grafting and third party im on the face, on the other hand, the impact of the IM platform profitability, whether there is a foothold in the future is very worrying.