Facebook Company homepage and corporate website

As early as a few years ago, companies in the product of their own company's web site, it should be more popular things, and in today's social network era, in their own product packaging printed on the company's Facebook home page site is popular, then, Can companies ' corporate homepage on Facebook replace corporate web sites?

Let's take a look at a set of data, a group of Companies home page on Facebook is "praised" the number of times and the amount of visits to the corporate Web site data:

Starbucks, who was "praised" on Facebook for 21.1 million a month, and the company's website visited only 1.8 million a month, Coca-Cola, the number is 20.05 million to 270,000, Oreo 10.01 million than 290,000, of course, this number can be cited a lot. As you can see, Facebook users prefer to go to the company's Facebook home page to see what they care about their businesses.

So what's the difference between a corporate web site and a Facebook page?

From the information release function, the corporate web site and Facebook can provide users with information, product dynamics, company news, which I think there is little difference between them.

From the information dissemination, the Enterprise website is still an island, although the corporate web site is now more or less a social element, this information dissemination is mainly one-way, users are rarely able to participate in comments, and not with other users to discuss, and users are on the social network, they are on the social network and friends communicate, Access to information, and the corporate Facebook page just allows users to focus on corporate brand information without leaving Facebook, and can discuss with friends and share some of the latest brand trends. In this regard, the Facebook homepage is more advantageous than the corporate site.

From the functional extension, the corporate web site generally made what it looks like, basically stereotypes, and Facebook's homepage is very extensible, personalized customization function is also strong, and Facebook's corporate homepage can be connected to a variety of applications, such as voting, check-in and other applications, Through these third-party applications to enhance interaction and dialogue with visitors, these are the enterprise site can not provide.

Now many companies have opened the mall to Facebook, users can buy goods without leaving Facebook.

And more crucially, users and users ' friends are on Facebook, which is the root of Facebook's homepage, and I want to leave it to everyone.