Facebook has successfully seduced China's SNS social networking site

Facebook has successfully seduced China's SNS social networking site. After years of following the bandwagon, the homogeneous SNS community website is often criticized by the industry, but it can't conceal the competition between them. Although SNS has not been the most popular internet phenomenon, but from the "tread a Step" brush the page of the wave, to lead the "stealing food" madness, SNS website always has the way to surface attracts attention. This time, it with the web game, interactive entertainment trend, at the beginning of the KO-Web game portal posture.

Interactive Entertainment

Success in social games

Recently, SNS website Interactive Entertainment momentum again become the industry and netizens focus. In doing a good job of user friends and self display Services, SNS site aimed at the field of web games, hope to be able to perfect interpretation of SNS site from the simple friends of the community to Interactive entertainment site transformation.

According to China Internet Network Information Center CNNIC released the "2010 China web Game Survey Report", as of this April, the total number of users of domestic web games has reached 105 million. According to the type of game, the number of users of a stand-alone web game is 37.91 million, and the number of large web game users is 23.84 million. and attached to the SNS website of the most popular web games, reached 92.09 million, accounting for the total size of the web game 87.7%.

SNS is the use of accumulated a lot of popularity, and will be introduced into social web games. As a result, every day countless users online with friends "exchange of ingredients", each other "picking", "employment". Users in the game to entertain themselves, but also in interaction with friends "do not speak in the" to communicate with each other.

Compared with ordinary web games, SNS games have a simple and lively style of entertainment funny, compared with the flash games, SNS games with social platform, so that users and friends are inextricably interacting. Well-known "Stealing food", "restaurant" and other games, are not only pay attention to personal interest and the "friends" interactive. There are a lot of users because they are keen on the social networking site of the Web games, and friends are attracted to, and friends because of the interactive and entertaining web games, and began to accept SNS.

Interactivity and entertainment are key to the popularity of social web games. It is this factor that makes social web games not only become a SNS site to stick to users of an application, but also a rise to become SNS website "standard" and killer. "Stealing food", "restaurant" and other social class web games, become the main force of web games, both in the unexpected, but in a reasonable sense.

Innovation is SNS website

The key to Interactive entertainment

In fact, SNS website is popular, innovation is the key to its success. The open platform strategy of Haina River is an important way for them to keep innovating.

Adapt to the development of the Times, the social game moved to the mobile internet platform is SNS website Interactive entertainment process important weight. Data show that mobile phones have become the second largest gaming device, the proportion of users after desktop computers. SNS website's interactive entertainment strategy although starts late, but in the application terminal is the first step. Many SNS sites have launched a wireless platform strategy, including browser-based mobile internet services, but also for different mobile phone operating system research and development of a variety of SNS Web site wireless clients. So that users can enjoy SNS social games anytime and anywhere fun. Surveys show that 39% of users use mobile phones to play social-page games on their way or while they wait.

To seize the advanced application channels, SNS Web site to join the social network to adhere to the "content is king." In Bill, chief marketing Officer of Oak Interactive Group, it is the key to maintain the vitality of SNS website to adhere to the open platform strategy, to develop the ecological circle with the third party and to make users enjoy better web games and applications. In addition to maintaining good cooperation and communication with third party application partners, SNS Web site is also constantly in the interactive application of web games, such as the self-development and experimentation, if you can create a leading web game, will be in the promotion of SNS website Interactive entertainment trend to grab the opportunity, and can promote social gaming industry innovation and development.

It is understood that users in Renren and other SNS sites, can enjoy thousands of social class web games, and every once in a while, there will be similar to the "Restaurant" and "farm" such as "star" game, become a popular social network users. CNNIC's analyst said that SNS website will pay more and more attention to the social class webpage game, the future development will also pay more attention to promotes the social class webpage game the quality and the interaction, in order to achieve to the user greater attraction.

Business Application

Helping the social network to become a "fresh force"

For the huge internet industry, where there is popularity, there are wealth. SNS website Interactive entertainment process, urgent need to find a reasonable and effective profit model. However, if users stay on the "Step Buddy page", "message" and "share the log and photos" level, almost no attention to the site ads. SNS Web site will also worry about "annoying" users, can only put ads on the edge of the page corner, the marketing effect is very poor. Dedicated to interactive and entertaining SNS website is certainly not willing to repeat the portal of the "ad embarrassing", they in the web game smell "wealth opportunity."

People in the industry said that the commercial value of social web games is mainly embodied in embedded ads. This kind of implantable advertisement is more easy to arouse the attention of the user, more powerful than the effect and influence of ordinary Web advertisement. According to the survey, 2.2% of social network users will use such ads for consumption.

According to data from CNNIC, SNS website Social page game users have a large proportion of income, up to 76.8%. One of the monthly income of 1000-3000 yuan users, accounting for the overall user of 45.8%. Social-page gaming users have a higher percentage of income than big web games. A large proportion of people with income provide a good foundation for social-page gaming. So it seems that the rational and healthy commercial application of social web Games is undoubtedly the important reason for SNS website to choose from it in the process of interactive entertainment.

All kinds of signs that SNS network as a representative of the site, has been social web game as one of the core drivers of development. and social class web game hooked up SNS Power Express, the ultimate benefit will be users and the entire industry chain participants.