Facebook has temporarily terminated one of its most important advertising programs.

According to foreign media reports, Jim Edwards, a technology blogger, wrote in Tuesday that Facebook had temporarily terminated one of its most important advertising programs – the so-called preferred marketing Developer (PMD) badge system – to make this adjustment, The aim of the company is to focus on advertisers and advertising agencies that have bought the advertising media on Facebook.

The message from Facebook is clear: if you want to play with Facebook, you have to pay for the privilege-in the form of advertising. Previously, the media have pointed out that for those who do not want to follow the Facebook code of advertisers, Facebook is waving its own stick: in the end, they are completely banned.

Facebook's preferred marketing developer program, which serves advertisers who want to exist on Facebook and wants to know more about the social networking site, is offered free to companies that only want to have free Facebook pages, or companies that provide analytics and measurement services. But Facebook made it clear in e-mails sent to members of the potential marketing developer system that "the new badge standard will include a focus on paid media." ”

According to the new version of the first marketing developer program that Facebook will soon implement, advertisers and organizations will only be able to acquire the credentials after Facebook buys the paid media. For those who don't want to buy ads, they have to show that they have a whole Facebook strategy that can influence customers on the media budget. ”

Facebook's new policy is most likely to affect companies that provide customers with Facebook analytics, management tools, and dashboards, but do not offer priority policies to paying subscribers.

The following is the full text of Facebook email:

Honorable Applicant:

We thank you for applying for your preferred marketing developer program.

If you have contacted a representative of the preferred Marketing developer Program team, please ignore the remainder of this email.

If not, we would like to apologize for the delay.

The reason for the delay is that we have been adjusting the requirements and application procedures required for the preferred Marketing developer badge. Our goal is to make the preferred marketing developer program and its members more powerful by raising the threshold.

This will come into effect in the next few weeks and we will notify you by email.

At the same time, you should be prepared to understand the following:

• The new application process will be based on referral systems, so make sure that users who have obtained Facebook's preferred marketing developer badge are willing to vouch for you.

• The new badge standard will include all four qualifications focused on the paid media, so be prepared to help the brand successfully develop the materials they have on Facebook.

When you reapply, please fill in your application in accordance with the content of the email you received and we will deal with your application in a priority way.