Facebook integrates OpenTable ordering function

This time Justin-Moore work (Tencent Science and Technology map) Tencent Science and Technology (Yue Tong) Beijing August 13 News, Facebook announced today, has been the United States's leading network ordering platform OpenTable integrated into its own website, The integration will help users to order their meals via Facebook mobile apps. That is to say, starting today, users will be able to order via iOS and Android versions of Facebook mobile apps. When it comes to Facebook's consolidation of OpenTable, of course, you can't forget an important person who was Justin Moore, who had previously been in charge of the Explore (travel search) function in Foursquare. The main role of Facebook is to integrate data from the OpenTable platform into its mobile apps. Moore currently works as a project manager at Facebook. After consolidating the OpenTable platform, Facebook users will be able to order meals to more than 20,000 restaurants in North America. "It's really a good experience to be able to find a nearby restaurant, and you know you can find a restaurant you've never heard of before," Moore said. Moore said Facebook also wants to integrate OpenTable to further enable its users to choose the services they need based on their website recommendations. So if Facebook recommends a nearby restaurant to users, users can make bookings directly from Facebook apps. In addition to consolidating opentable data, Facebook has integrated rovi data to make it easier for users to enjoy localized TV and film programs. Of course, Facebook has already faced an important competitor to the meal-ordering service, which is Yelp. In fact, since 2010, Yelp has consolidated OpenTable data. Just last month, Yelp launched a similar feature--yelp Platform to help users better enjoy the service. The YELP platform can collaborate with delivery.com and Eat24 to help users book food. It is said that in the coming months, Yelp will also increase the use of leisure, yoga studios, salons and dentist appointments. In the industry's view, however, Facebook can be extremely competitive in the face of Yelp if it offers more advice and recommends it to users that their friends ' favorite restaurants have. Moreover, Facebook's integration of Rovi data will also help users log on to Facebook pages. Another big advantage of Facebook's OpenTable is that Facebook will be able to access more small businesses. Previously, most small businesses have been logged in FAcebook Web page, but did not pay Facebook. After consolidating the OpenTable platform, Facebook may also increase revenue if it pushes more users to focus on these small businesses.