Facebook moves end-month active users to break 1 billion for the first time

last year.

Facebook released its first-quarter results for fiscal year 2014 today. According to earnings reports, Facebook's first-quarter revenue was $2.502 billion, up 72% from $1.458 billion a year earlier, with its first-quarter operating profit of 1.075 billion dollars, up 373 million times the same period last year.

Among them, the most impressive data is the average per user for Facebook revenue generated. In the United States and Canada, the average annual advertising revenue for each user is 5.18 U.S. dollars, an increase of 80%.

In addition to performance data, investors are more concerned about the number of active users on the desktop and mobile side of Facebook. In the first quarter, the number of active subscribers to Facebook reached 1.28 billion, and more than 1 billion of mobile-month-active users were reported. In the first quarter of last year, the number of active Facebook users was 1.1 billion, and the number of mobile active users was only 751 million. It can be seen that Facebook's aggressive investment at the mobile end has finally paid off, and this is the first time the number of active subscribers to Facebook Mobile has topped 1 billion.

Facebook's IPO was criticised for its lack of input at the mobile end. After that, Facebook adjusted its strategy at the right time, with more than half of the company's revenues coming from mobile-side advertising last quarter. In the quarter, 59% of Facebook's revenue came from mobile-side ads.

Facebook has worked hard in the mobile world this year, spending 19 billion of dollars at the start of its acquisition of instant messaging applications WhatsApp. Facebook CEO Mark Zuckerberg says Facebook has not yet planned to start making a profit from the acquisition by advertising, and is now more focused on expanding the WhatsApp's user size to 1 billion. Zuckerberg also said WhatsApp would not have an impact on Facebook's existing user base. At the same time, because WhatsApp and Facebook Messenger have different user groups, they will continue to operate independently in the future.

Of course, not everyone is satisfied with the data that Facebook posted today. "We're actually more interested in what some Facebook doesn't disclose today: the company doesn't disclose the use of teenage users, nor does it announce video ads," said Nate Elliot, an analyst at Forrester Research, a market researcher. There is no mobile ad network plan to announce previous rumors. ”

Meanwhile, Facebook announced today that its CFO, David Ebersman, is about to leave. David Ebersman is notoriously bad at Facebook's IPO and his position will be replaced by former Zynga CFO David Wehner this June 1. David Wehner, who joined Facebook in November from Zynga in 2012, is currently vice president of Facebook Corporate finance and business planning. Ebersman will remain on Facebook until September this year to ensure a seamless transition to its job responsibilities.