False clicks in 2015 are expected to lose 6.3 billion dollars in advertising industry

False clicks in 2015 are expected to lose 6.3 billion of billions of dollars in advertising. The New York Times website reported that some advertising operators use robots to simulate real-world users clicking on digital ads, a fraud that is expected to cost the advertising industry $6.3 billion in 2015. According to a new study, this automated fake clicks account for nearly one-fourth of video ad clicks, accounting for more than one-tenth of the total Internet display advertising. The study was jointly launched by the National Association of Advertising Agencies (Association of Nation Advertisers) and the online security company White Ops. In recent months, digital advertising fraud has intensified, and the robot program has invaded not only simple or newly-launched websites, but also some prestigious life and news media platforms. Surprisingly, this fraud is almost ubiquitous, says Bill Duggan, executive vice president of the National Association of Advertising Bill Duggen, which covers not only the less-known small Web sites, but also the well-known Internet media. Click Rate statistics should be based on the number of real users clicks, robot fake Click Such a stir, the network media and its promotion of advertising brand will be adversely affected. According to the National Advertising Association statistics, 2014 digital advertising industry's total expenditure, showing advertising costs about 40 billion U.S. dollars, video advertising costs about 8.3 billion U.S. dollars. Eddie Schwartz, president and chief operating officer of Whiteops, says the traffic generated by fraudulent ad clicks can be profitable in two ways: by creating their own websites and by using false click Statistics to attract advertisers, and by charging online media for false traffic. The study found that 52% per cent of traffic from third parties was false, sometimes even 100%, alarming. But the study did not list the affected Internet media, Mr. Schwartz said, because the Internet media itself was the victim and should not be blamed. The study found that the technology for automatically clicking on advertising robots is quite advanced. They usually steal their identities from the devices in the consumer's home from midnight to morning 7. The robot program can also imitate ordinary human behavior, they click on ads only a little more than the normal operation of consumers, but also often drag the mouse to move in the picture, or put the goods into the shopping cart but did not buy. The mode of operation they mimic can avoid the risk of being identified. The robot program, the study explains, could mislead people into thinking that the person who clicked was a sports fan or a 6-digit user, or wanted to buy a car or a grandfather who wanted to buy a holiday gift for his grandson. To avoid such fraud, advertisers can distribute advertisements during periods when most consumers are awake, or add relevant provisions to false traffic in their contracts, the report suggests. The report also recommends that Internet media use IndependentAd-click Monitoring Tools, and often for traffic analysis.