Fast schoolbag to do online outlets, is the dream or ideal?

Microblogging on the spread of such a joke: toilet found no toilet paper, hurriedly @ Fast bag, let him to emergency.

"Actually that's not a joke, it's true." "Fast Bag founder, Chairman Xu Zhiming to South all reporter said, quick schoolbag do an hour arrival online convenience store, on the surface, everybody pleasantly surprised is the speed, in essence, the surprise is satisfies the demand the precision degree." "We pass every action, do a bit of spread, the effect may not soon appear in the order, but at least, three years, fast schoolbag or survive." ”

Fast Bag online on June 9, 2010, the main one-hour distribution of books and publications, after the increase in snacks, wine, daily necessities, flowers gifts, performance coupons and other categories. 2012, the fast schoolbag by Sina Micro-blogging fund 9 million yuan investment.

To do online outlets

The story has to start from the beginning.

At the beginning of 2010, one of the thoughtful people sitting in their seats at McDonald's fast food shops must count Xu Zhiming. At that time, the Xu Zhiming of the entity chain Bookstore "Dragon Medium" has not yet graduated, but the network sales book is "Private Armies." "At the thought of the 1-hour online bookstore," I was so excited that I started to take action and stop thinking about possible successes or losses. Xu Zhiming recalls, he will go to McDonald's, a sit one head, pinch table calculate McNuggets send meal process and time,

Xu Zhiming first found is the Peking University with Men Shi brother Guoqing. Although Guoqing did not give a quick bag injection, but still made a lot of useful suggestions, "if only sell books, will die."

Now, fast schoolbags not only sell books, but also sell food, sell daily necessities and sell flowers. "I give the fast schoolbag positioning is ' online Select convenience store ', starting from the book, step-by-Step expansion of the category, but the category can not be unlimited expansion, not more than 2000. This is a strategy that has been set long ago. Xu Zhiming Reporters said that, thanks to the book in the retail and book publishing industry accumulation, "fast schoolbag can be done with the Amazon, when, Jingdong parity, book sales gross margin is not lower than the large platform." ”

"Fast schoolbag last year to get Sina Micro-blog fund 9 million yuan after the category expansion, now book sales accounted for to 30%." Xu Zhiming said, in fact, the fast schoolbag to do is the online outlets.

2.5 km distribution RADIUS guarantee one hour arrival

It is said that Sina Weibo fund to the fast Schoolbag evaluation is, "feel a different logistics experience." So, the quick bag "1 hour arrives" The fast logistics is how to do?

Xu Zhiming said, the method is very simple, the treasury of the Fast Bag is located in the city center, this with Jingdong, when the platform business will be large warehouse located in the suburbs is very different. Take Beijing as an example, fast schoolbag in Zhongguancun, international trade and so on 7 areas are equipped with warehouses, and to each warehouse as the center, distribution radius of 2.5 kilometers of the surrounding area, "beyond 2 5 km range of areas, we do not accept order distribution." "Xu Zhiming said, after testing, 2.5 kilometers of distribution radius just can achieve" 1-hour arrival ", the distribution of electric vehicles ride, the general 15 minutes or so can reach the destination, plus parking up and down the building time, not more than half an hour, if a return of two single, within an hour can also be completed. According to ER P (Enterprise resource planning) system shows that the total warehouse of fast schoolbags every day to each of the urban areas of the warehouse according to the proportion of replenishment, the area between the warehouse does not transfer goods. This is equivalent to the guests before the order, has completed a part of the logistics, the customer orders, the goods from the nearest small warehouse issued.

Xu Zhiming admits that the 25 sq km distribution concept is actually a copy of Wal-Mart's modus operandi. The difference is, "Wal-Mart built a big warehouse, our category, the goods are few, the warehouse area is controlled in dozens of square meters." In this way, the rent of the Treasury will not be too high. ”

However, Xu Zhiming to the South reporters calculate a sum, according to the range of 25 square kilometers of radiation, fast schoolbags daily orders for 420 single or so can offset the cost of distribution, and to achieve profitability, even if the rent and human costs unchanged, daily customer single quantity also need more than 1000 orders. "There are still too few orders to make a profit for the time being. ”

Provide better service to survive

Incredible one-hour delivery, unique blue print packaging, fast bag delivery speed in micro-blog triggered a lot of comments and forwarding, in the short term won the word of mouth.

Little-known is, after the official online bag, Xu Zhiming Almost all of the Hall of Fame microblogging users have seen, and constantly click, which let Xu Zhiming in the shortest time to have a deep understanding of Weibo. According to the interactive communication characteristics of Weibo, Xu Zhiming later moved the main battlefield of customer service to the microblog platform. Quick Bag Company Internal clear request, to customer complaints, suggestions, work time must be within five minutes to reply.

We want to solve the problem of customer service with the way of network such as Weibo, wanted hope and so on, which is more efficient in the way of facing customers. Xu Zhiming said, Fast Schoolbag is a limited capital, experience is not abundant and whimsical small electricity quotient, can come to today, rely on what? The answer is service. "Buy good service, buy a good experience, customers like, to survive, customers do not like, hit how much advertising fees are useless." ”

[Expert comments]

@ Amazon Storage Management expert F Ain: In the ideal state, if the Han Shu package can be small enough to split the site, each site 400 orders per day, covering the range from 2.5 kilometers to about 6.5 square kilometers, 500 or so SKU (100 square meters warehouse limit), gross margin in 22.5%, Can basically get a revenue balance.

@ Hansen Century Supply chain Management consulting (Beijing) Co., Ltd., chief advisor and deputy general Manager Huanggang: Fast schoolbags will be large logistics into a "short logistics", the main investment in people, it is very small investment. In China, when the labor cost is comparatively cheap, the business model of the fast schoolbag can be duplicated very strongly. Similar to the fast schoolbag model has excellent vegetable network: community-type e-commerce, like sending milk as food. Later, the bag can become a small logistics platform, not only to send their own goods, can also send other people's goods.