FB Open Server Design Data service industry will shuffle

Reading] Facebook's Open-source projects have had a dramatic impact on the hardware market, with every competitor in the industry feeling the pressure. Image of the North Pole (Tencent technology map) location of the Luleå Town Data Center (Tencent Technology map) Facebook Luleå Town Data Center (Tencent Technology map) Tencent technology Sugar October 8 compiled HP, Computer giants such as Dell and Cisco sell 100 billion of dollars of hardware each year, including servers, storage, network products, and so on. If the sales of security services, data analysis systems, and related software are counted, that number is far more than that. So you can understand the most immediate threat that these companies feel when they see Facebook open more efficient and free device structure design. Dell and HP sell data-management devices and services, or rent them through cloud services. After Facebook unveiled its data center design, anyone can replicate this pattern, bypassing U.S. server providers, using low-cost Asian suppliers, and eventually building the systems that they need. Typically, Internet companies buy servers directly, but Facebook prefers DIY. It builds its own service system by designing its own systems and outsourced infrastructure projects. As part of its open Compute project, in April 2011, the social networking company released part of its service-system hardware blueprints--and engineers from other companies were able to pick up their own systems in accordance with the blueprint. Now, the Open-source project has sparked the biggest shift in the data service industry in more than 10 years. "The data service industry is undergoing sweeping changes," said Peter Levine, one of Andreessen's partners at the Anderson Hollowitz Venture capital Company (Horowitz). This means that tens of billions of of billions of dollars, or even trillions of dollars, will be transferred from traditional industry giants to new companies using Facebook-like technology. "Bloomberg News, Bloomberg Businessweek, is one of the investors in the Anderson Hollowitz Venture Company. Facebook's open source Testing center, located 100 kilometers south of the Arctic Circle on the edge of the Luleå town of Sweden (Luleå), was released to the outside world this June. The huge data center is the first data center that Facebook has built outside the United States and the largest data center in Europe. It is made up of thousands of rectangular metal plates and looks like a ship with irregular appearance. Measured by all public standards, it is the most energy-efficient computing facility ever. The behemoth helped Facebook deal with 350 million photos, 4.5 billion "praises" and 10 billion messages a day. In general, the average datacenter consumes 3 watts of energy for power and cooling to produce 1 watts for calculation. Contrast, this ratio of the Luleå Town Data Center is only 1.04:1, about three times times more than the General Data center environmental protection. "Facebook's Open-source projects have had a dramatic impact on the hardware market, and every competitor in the industry is feeling the pressure," said Tom Barton, the server manufacturer Rackable Bae, former CEO of Tom Barton. "The location of the data center is very much related to the efficiency of the system." Sweden has plenty of cheap and reliable power sources, supplied by countless hydroelectric dams. It is also important that the data centers that Facebook has designed take full advantage of the cold weather in Sweden. Facebook does not rely on huge air-conditioning units and powerful power systems to cool its tens of thousands of hot computers, but natural cold air. After being processed by a filter and atomizer, the cold air coming in from outside will "flush" the server like water. Unlike a traditional warehousing server farm, the Luleå town's data center operates like an all-in-one device. To simplify their servers, which are primarily used to create Web pages, Facebook engineers remove many of the typical components, such as extra memory slots, cables, and plastic-protected packaging. The server is basically a lite and exposed motherboard that is placed on a rack of refrigerator size. The engineer explained that the purpose of the design was to make the ventilation more effective. Systems based on this server architecture require less cooling. As redundant components are removed, servers can work in environments up to 85 degrees Fahrenheit (most servers hang up at 75 degrees Fahrenheit). As Facebook begins to outline its ideas, traditional data experts are skeptical. Frank Frankowski (Frank Frankovsky) is the vice-president of Facebook's hardware design and supply chain operations and the lead person for the Open computing project. "The temperature at the General data Center is 60 or 65 degrees Fahrenheit, and there is a gust of 35 miles per hour," he says. "A more efficient design allows Facebook to generously place its data center near the North Pole," he said. Facebook will build a similar data center in Iowa, the U.S., which has cheap wind power. The company has also begun to design its own storage and network systems. Frankowski said the hardware vendors were surprised that their response was "Oh my God, you stole my Cheese". In the face of Facebook's Open source project, HP has responded and released a server and network called Moonshot that uses very low-power chips. HP says it is the company's most aggressive development in data services in recent years. HP is also using water cooling to improve server efficiency. The company is very candid about Facebook's open design program. "I think the Open computing project has made us better," said Paul Santeler, vice president of Hewlett-Packard, Paul Sandler. FacebookIt was amazing, but we reacted very quickly. In contrast, Cisco downplayed the threat posed by the open computing project. "Few companies will buy a system that is dedicated to consumer web companies," said David McCulloch, a Cisco spokeswoman, David Mccarlock. In the big picture, we think this trend is harmless to Cisco. "Dell set up a special team six years ago to sell cheap systems to consumer networking companies," he said. Since then, Dell's annual income has grown at more than 10% per cent. "To be sure, we are not like companies that are going to be forced out of business," said Drew Schulke, executive director of Dell's Data center solution, Dru Schulk. "Google (Weibo) and Amazon have been secretive about custom hardware designs, and Facebook's openness has intrigued non-internet companies," he said. Facebook has released a roadmap--any company that has enough time and money to build its state-of-the-art data center step by step. Intel and Goldman executives have joined the "Open Computing" fund – a 501 (c) (6) tax-exempt organization chaired by Frankowski. Taiwanese hardware manufacturers, such as Quanta and Taian computers, have started selling systems based on open computing design. Facebook's Luleå town's data center could cost 300 million of billions of dollars to build, a size that no ordinary company could support. But they can take advantage of cheaper, more energy-efficient devices. For years, Wall Street has also tried to push mainstream hardware manufacturers to provide simpler and cheaper systems. However, investments, executive vice president of Fidelity Investment (Fidelity) George Bredy, said the companies did not have enough purchasing clout. Fidelity Investment has purchased a system based on "open computing projects". "We have tens of thousands of servers, and Google and Facebook have millions of servers." "However, Fidelity Investment is now able to build its own data center in Omaha, the United States, where land and energy are cheaper," Nebraska State said. "Facebook helped us figure out these components," Brady said. This is like the behavior of automobile assembly lines 100 years ago, to find the basic principles under the Grand industrial movement. ”