Female menstrual app Venture Sample: "Aunt?" Alternative survival groping commercialization

Rauschecker, 27 years old, sex male, menstrual cycle app "Big Aunt" founder, be Friends ridicule as "the most understand ' big Aunt '", people send nickname "Uncle". As the female period app's entrepreneurial model, "big aunt" has been thinking about how to http://www.aliyun.com/zixun/aggregation/10043.html the huge ">" flow.

The man who knows most about his aunt

Entrepreneurship nearly four years later, "returnees" Rauschecker's third Entrepreneurial project, "big aunt" finally achieved a "phased victory." "Big aunt," the slogan is "We know the most," the online also less than a year of menstrual cycle record application, has accumulated 6.8 million registered users. If you think about it by popularity, "great aunt" is undoubtedly the most successful app in this subdivision area. Last year, Xiaoping became "Aunt" angel investors. Recently, "Aunt" completed a round of financing, the specific amount and valuation is unknown.

"Aunt" before, Rauschecker has done a healthy vertical community "friend le Live" and massage class question and answer application "where", both ended in failure. For these two projects, Rauschecker's summary is this: "People are sick after all is a low frequency of things, so the health community and question and answer class applications are not particularly needed." At that time, many of Rauschecker's friends also reminded him of the problem.

"You this question and answer and massage is what just need ah, such as girl's menstruation, one months to once, that is called just need." "An entrepreneurial Exchange in July 2011, a friend of Rauschecker said so casually." As we all know, female menstruation is not so high frequency, but at least more frequent than sick. This careless words point through the Rauschecker, also became "aunt" born inspiration. Two months later, Rauschecker decisively stopped friends and "click where" These two projects, began to develop "big aunt".

Rauschecker's father was a professor of ancient medicine at the university and a pharmaceutical company. Rauschecker, this is the reason he has always insisted on entrepreneurship in the field of health. However, in order to do a good job "Aunt", university major in operational management professional Rauschecker also need to "open plug" self-study female menstrual knowledge. In an interview, he often mentions a number of professional gynecological terminology, such as "luteal period" (refers to ovulation after the day before menstruation before the time period) and "spontaneous abortion." He was laughed at by his friends as "the country most understand the ' great aunt '", and therefore has the "Big uncle" title.

Rauschecker, "Aunt" female editors also need to spend about 20% of the time to learn "dry goods": go to the hospital to hang gynecological number, and then talk to the doctor all kinds of menstrual problems. "We hope that the contents of the app are not copied from the Internet," he said. ”

This year, "Aunt" will also be online a new website, around the menstrual problem to create a menstrual knowledge base.

"Aunt" to make money

Good start, Rauschecker also in the "Great aunt" on the hope of seeing commercialization. In his vision, the first direction of commercialization is advertising, and the second is value-added services. As a huge number of users of the app, advertising is the easiest way to realize the best understanding, and value-added services of this road, it is clearly difficult to pass.

At present, "Aunt" has signed a 500,000-yuan advertising orders, advertising is expected to be launched in July or August, the bottom of the navigation bar form. The future, "Aunt" may also be with the electrical business, in the application set up sales promotion and other content. This is not actually Rauschecker received the first advertisers, as early as last year, there are some Japanese enterprises to find rauschecker, hope to buy out the application of various positions in the form of advertising and "big aunt" cooperation. Considering that the buyout form is too much of a constraint on the content, Rauschecker not accept it.

Let Rauschecker worry is the value-added services this mode of change. This model is probably the idea: "Aunt" and manufacturers to cooperate in the app to provide specific products in the use of a guide (of course, more specific than the product specification) or other personalized advice. Users who happen to be using the product or are interested in the content can pay for subscriptions.