October 24 news, billion power network learned that this year's dual 11-line cosmetics brand film family will be with the stage brand "Happy Twist" to cooperate, and the joint launch of customized version of the product "twist mask" for common sales.
According to the film Law family founder Huang Xiaodong introduced, this year's double 11, the membrane family's stock value reached 40 million yuan, of which 80% will be sold to the cat platform, in addition, Jing-dong, only goods will, Mushroom street, Beautiful said many platforms, film Law family will launch a double 11 related promotional activities.
At present, the double 11 pre-sale has begun, billion power network to browse the film law family of the cat flagship store found that the membrane law family together happy twist and day cat makeup for the double 11 custom-made "twist mask" also joined the pre-sale ranks.
At the same time, the film family also on its official microblog launched the "Sun to win prizes" activities, participating users can bask on Weibo from what they consider to be the craziest, most passionate and most exciting photos. and @ The film family, the film family will be in the event to send a happy twist custom box and tickets and other prizes.
Mobile end has been the film Law family, Huang Xiaodong to billion power network revealed that this year, double 11, membrane family in the mobile end of the proportion of more than 30%, he predicted that this year, the film family in the Double 11 day of sales, mobile end is expected to more than 40%.
Huang Xiaodong said that the mobile end of the rise of the PC side will inevitably impact on sales, but now it seems that the mobile end of the film law family users are mostly new users.
In Huang Xiaodong view, the double 11 to this year has gone through six years, many brands are no longer excited, but he believes that today's dual 11 attention is unprecedented, bringing a lot of traffic and users, the role of the seller as a whole or positive.
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