With the advent of the Internet, "psoriasis" ads, formerly found on street sidewalks, and classified information advertisements appearing in major metropolitan newspapers have shifted from traditional media to the Internet with the rise of classified information sites. It was born in the form of a new information release and collection of information, equivalent to an online bulletin board that provides a localized platform for personal information exchange and commercial information dissemination. The emergence of classified information website, originated from the subdivision area, the traditional offline classified advertising and online search engine can not meet the needs of people more efficient and more accurate access to information.
It is understood that due to classified information sites to advertising, into, value-added services for profit points, you need business (merchants), users, website three closely integrated, complementary resources. Currently most of the regional classification sites living conditions are not good, extremely competitive. In particular, Tencent recently announced a huge investment in the acquisition of 58 shares and other shares of the city after a series of changes in the classification of information website changes, and industry sources pointed out that as these polymerization platform for life services, has worked for many years, the brand enjoys popular support, obvious traffic advantages, BAT giants cut into life services, competing to build their own ecological system, intense market competition. However, the brave adversity, the financial classified information website represented by Qian Bei Network stood out from the website. In just a few months, the number of users surged and the number of website visits continued to grow rapidly.
Due to the fact that classified information websites are mostly integrated with lifestyle services, they include such information as recruitment, real estate, tourism and second-hand goods, while very few people focus on the information integration in the vertical area of financial services. In today's society, on the one hand, people in need of funds have no desire to borrow money from their friends and relatives or find it difficult to get help from them. At the same time, they have personal qualifications, bank loans are too vetted and approved, loans are too long, and loans can not be made promptly. When can only find another way. Loan companies "low threshold, simple approval, procedures and convenient, fast lending" and other characteristics make it gradually become a channel for such people access to funds. However, the good and bad loan companies, access to information needs of those in need is also very simple, it is easy to fall into the trap of lawless elements. On the other hand, many people who have spare cash on hand are reluctant to deposit their funds in banks and hope to borrow more for investment lending. As long as borrowers have certain kind of security as mortgages, they are willing to borrow to earn higher interest income. However, in the era of Internet development, there was not a complete and reliable platform to provide such people and formal institutions with specialized services. Qian Bei network is to see a strong market demand in this area.
Efficient integration, supply and demand information at a glance
As a bridge and link between supply and demand sides, Qianbei network effectively achieves information symmetry and provides loans, investment, wealth management, insurance, credit card processing and other information. On Qianbei Online, users with financial needs can find funds providers and financial institutions, financial providers and financial institutions as soon as they publish commercial information on Qianbei.com. Naturally, customers also take the initiative to call or consult online, and the supply and demand information is highly concentrated , Effectively solve the problem of both supply and demand.
Offline transactions, escort for the safety of funds
Network platform trading funds security is not protected, the user deceived news after another. In view of this, the traditional financial institutions can not be completely replaced in some aspects, and face-to-face transactions can better ensure the security of funds. Qianbei network integration of online financial service information for users to choose the first line of the city to promote the transaction mode, not only to ensure the authenticity of the platform information, but also to ensure the security of both supply and demand transactions. Website, to strengthen user information certification, business license certification or identity card has not completed the certification of members, the information released are displayed below the certification member; constantly updated algorithms, the use of machinery and human judgment to filter false, spam; provide 24-hour reporting channel, received the report after the real-time manual processing, professional services allow users to praise ease. Offline transactions can also face to face identification of each other's authenticity, credit and other aspects of the credibility of the Department for the transaction on the double insurance.
Provide intelligent commissioning, precision promotion
Rapid changes in network information updates, promotion needs also will change, more accurate promotion allows users to publish information quickly by the demander. While providing information services and transaction security for users, Qianbei Network also provides users with more precise information promotion services. VIP members enjoy multiple privileges, intelligent commissioning and information automatic refreshing, enhancing the timeliness and attention of information dissemination, Get more customers no longer difficult.
I believe that the information focused and effectively solve the security risks of user transactions, such a financial information service platform favored by users, it is a natural thing. Perhaps the breakdown of financial classified information services in turn will lead to BAT and other giants attention, thus carving up this market. If you want to maintain a competitive advantage, you still need to practice more internal strength to provide users with better service.