First Impression
The first impressions of successful internet entrepreneurs are inseparable from these three major elements:
Simple, quick reaction, a little strange.
Mowgli:
Do not give people a very careful feeling of preparation, suits, straight, looks like real estate intermediary, dry sales.
There is the habit of some foreign enterprises, must be abandoned.
You really want to cater to some rules, or still in the frame, no wild, no murderous.
did not see which successful internet entrepreneur is the habit of foreign companies, suits, eye, watertight, such people are in the dry investment bank or engage in MLM.
Ibis:
Casual simplicity, the pros and cons are very obvious.
Either a geek or a gangster.
Can appropriately add some innocuous but very naïve small flaw, small confused, genius of the common problems of life can not take care of what, "Ah sorry, I this person lost."
In short, handsome, a little bit of dirt. Ugly, just a little bit.
Let people see, "God, how this person can also come out to start a business, that must be something extraordinary."
In short, prepare to talk about the good things, the other parts, can low as low as possible.
Second, the focus has come, how to talk about the project?
The key to the project is to have a neat and clear idea. Don't mess a lot.
The whole thing is two things to prove:
First, why this project is needed in the world.
Second, why does this project need you?
It's hard to talk about a project on the ground floor (this is what it is), because it's not easy to imagine.
Find 3 or so related to the success of the reference, not only easy to understand, more importantly, from then on, the other side of the judgment, will be based on the success of these three reasoning.
Everything has two sides, in short, to them across the bounds of the prick.
Basic sentence structure:
A succeeded, but 1 is not good enough.
b It worked, but 2 can't.
C succeeded, but not 3.
1+2+3= me.
For example:
A is a big company, no time for 1.
B Major, but he does 2 no one knows.
C rich in resources, but he does not keep up with the age of 3.
or something.
At the very least, it proves that pillars (what word it is) is basically a viable project.
At this time, the world emerged a 1+2+3 savior, quack, that is me!
Whether it is right or wrong, let people feel "you say good, I have no words."
In,
Your proposition is: first draw a gap, let him believe that there is a gap.
Then, your answers are graded:
A first-class answer:
The shape of this notch is exactly the same as mine. is for me to build, God made me to do this, others this life also don't want to occupy.
Second answer:
This gap everyone wants to occupy, I was in the wall this, close.
Roll Rough Answer:
This gap everyone wants to occupy, but I will try ...
Well, this time PPT should be finished, to start answering questions.
Third, answer the VC ask
Material to prepare:
1, a sentence description of the main line.
For example
We are a idiot to help idiot realize their own products, unlike other idiot products, our idiot products are idiot idiot.
Focus: Concise, positioning is also more unique.
2, at least three or so, 0 to 1 stages of specific user scenarios and methodologies.
Concrete to what extent, do not use the operation of thinking, say what our user experience to upgrade, so, VC every day to listen to vomit, the audience can perceive the things depicted.
For example
"You don't have to get up later, think about it with your head and you will be full, which is the magic of the Smart breakfast O2O." ”
"You send one, I love Angelababy, she and xiaoming on a key break up, immediately to your house downstairs." ”
Such。
What good is it?
First, strong appeal, good understanding.
Second, pull the other person to the audience channel, the user's point of view, his IQ will be reduced.
Third, the professional person, his judgment, will also be based on "I need not to" to reason. Help him get into the "I Need" channel.
3, long-term dream, the pie.
What hundreds of billions of markets, to do lei and Mingzhu between the third party, and so on.
What is the order of the words?
1, first depict the main line
Description-you have clear ideas.
2, with more than half of the space to talk about how from 0 to 1, interspersed with cases to adjust the active atmosphere.
Description-You are very reliable, at least in the next stage you get the complete no problem, what does it mean? You can have the money, it's a sign of money security for each other. (Can't compensate)
This is a very intuitive reminder of your ideal response to the advent of this thing. (Hey, interesting.) )
3. Finally, the vision. (Eh, there's room, there's a whole lot of odds)
OK, can't compensate, interesting, can whole big, change you do not vote?
Do not come, three years on the market! Become the richest man!
How to show the character that is suitable for entrepreneur?
In the face of investor questioning:
Mowgli:
1 The so-called humble gesture.
As a founder, when chatting to products without the self-confidence and pride in the bones.
You are fit to be ... (not good), anyway not suitable to be an entrepreneur.
2 bogey investors questioned the time, no matter what they say, right to the right, you say that there is a reason. We change.
That is finished, dog, in a big company to stay in the money to get, who dare to vote for your business?
3 Avoid explanations, as if they make mistakes.
4 bogey temporary in order to cater to each other preferences change direction.
Description: 1 You didn't think clearly. 2 you are unstable.
5, must debate, must not excuse.
The justification is to deny the "other side questioning you" thing itself,
The equivalent of the information received by the other party is: you stupid, not this matter, you say there. Originally let a person can't get down.
The debate is a diamond.
Ibis:
What is the purpose?
1 performance you justify, logically clear.
2 show a part of your personality paranoia.
VC right and wrong, just to feel you are a what kind of person.
Paranoid and logical clear person, even if VC didn't think clearly at that time, also can let a person feel, this person is in the profession to have the research, has the emboldened.
How to ask for money?
1, do not take the initiative to ask for money.
No monkey rush, looks very cloudy and light wind. It's their job to wait for the other person to say it first.
"Oh, casual chat, not bad money." ”
Don't get straight to the point, 200 million of the big project, now is 1 million!!
2, the sum of money according to the other party can be the number to be finalized.
Probably know beforehand the interval that the other party can make a decision immediately, do not exceed the interval, enough can several gather together.
3, the price is slightly lower. The price refers to the valuation.
Because, the price is slightly low, want to vote more people.
Sufficient intention is important for high valuations.
It is the key to take the active seller's market.
4. Time.
"We are not in a hurry, but we want to finance XX before we finish, so we can focus on the next step." ”
Don't be impatient to ask you to call money fast?? When do you want to call? Sign the TS when it's time to find other colleagues.
And finally, as appropriate, add one or two green tea to a chick,
"Although XX capital XX Capital also chasing us to chat, but still think you are more suitable for our taste." ”
Gee。