Five elements of IBM ECM analysis

At this stage of explosive growth of the data, more and more enterprise users have begun to realize the value that the data content analysis and management can bring to the enterprise. The source of such demand arises from the growing demand of enterprises. Users need to use IT technology to capture and analyze the data related to the enterprise so as to optimize the business decision-making. On the other hand, the source of government-to-business Internal control norms and other laws and regulations; another point, business users and vendors of content analysis and management of the market attention also reflects a trend in the development of information technology, with the business needs of IT innovation ability to guide may be able to accelerate the growth of enterprises. In the following article content, Xiaobian will focus on IBM's enterprise content management (ECM) technology and strategy to sort out and sort out to help readers friends in the process of focusing on content analysis and management techniques to find reference, to practice .

IBM on China's enterprise content management has what kind of view? This is from the origin of IBM's own information lifecycle management product. John Murphy, vice president of enterprise content management product development at IBM Software Group Solutions, said at an enterprise content management conference in Beijing on May 31 that "at the beginning of the development of an information lifecycle management product, at that time we thought its main Demand in the United States because there are many commercial litigation in the United States, there are regulatory compliance requirements.With our partners in China and the IBM China Research Institute to understand the situation, that China also has more and more similar needs The Chinese market is maturing faster than any other market in the world and many new Chinese clients, including banking, energy and more, are constantly pushing for new standards to come by. Many of the world's major corporate agencies are in China With their business, including banking, insurance, and energy companies, we see a huge opportunity in China to capitalize on our existing customer relationships and partnerships in China to offer our clients better economics and more Good performance. "John Murphy also noted that" IBM ECM product development, a big one Sub-teams are in Beijing, which allows local R & D teams to better serve customers and partners in China and to learn more about the needs of Chinese customers and partners. The old ECM has gone forever And now we see the new ECM. The new ECM is more about how to help customers quickly create value and make better decisions. "

John Murphy, vice president, enterprise content management product development, IBM Software Group Solutions

The current IBM Enterprise Content Management (ECM) program in addition to information life-cycle management, including content management, document and image capture, social content management. According to John Murphy, the strength of IBM ECM lies in its product portfolio. He said "I am very pleased to see that IBM is now introducing our portfolio in a different way, and we talk more about competency, ability to capture content, productive ability to capture information and what we can activate Content management through case management, socialization, analysis, management tools through the management of video, audio, microblogging, etc. Through the management of corporate content tools, we retain the necessary information, the unnecessary information deleted, so you can save money And in the end we have analytics tools that we do not just store content, but now we know what we're storing, and we want to be more than just a series of products that our customers are integrating, but what we're doing now is putting these product features Together, this enables customers to realize enterprise value faster. "IBM ECM capabilities can be grouped into five components: capture, activation, socialization, analytics, and management.

IBM ECM's five capabilities

For IBM ECM in the Chinese market, Gu Shishan, general manager of enterprise content management in Greater China, IBM Software Group, believes that cooperation between manufacturers and end customers can not represent IBM's current market influence. He said that in the supply chain An important part of the relationship is the partner. He said, "In the joint efforts of customers and partners, IBM has made remarkable achievements in 2011. IDC report shows that IBM ECM in the Chinese market ranked first in 2011, IBM ECM market share increased by 5.9 %, Just double the number two; IBM ECM rose 166% in 2011 from a year earlier. "

Gu Shishan, general manager of enterprise content management in Greater China, IBM Software Group

Turning to the development plan of IBM ECM in 2012, Gu Shishan said: "This year, IBM ECM has four major strategies in China: the first is IBM's grand plan for 2015; the second is the solution to customer success; and the third is how to Business partners change from quantitative change to qualitative change.Fourth is in the market activity we want to pursue diversification, there are more ways to promote our market work. "

IBM ECM 2012 Planning

Earlier IBM released the BAO "Step 3A5" roadmap at the "Insight Analytics Summit," in which Gu Shishan argues that each step of the ECM's "Step 3A5" strategy has been linked to unstructured data Depth of participation. He said: "Control can capture and collect data in a designated place. The second step is to analyze and understand why this is happening. Focusing on How and Why, we can dig deeper. The third step is to take action. , To take an action on the outcome and decision-making.And there is a process behind the system itself to continue to learn from, learn to guide, more information for enterprise customers to transform.After the transformation to continue the analysis of customer data integration, Analyze, re-practice, and then transition.This is the theory and practice of "step 3A5." All unstructured data can be deeply accessed within the ECM. "