Five key data points worth paying attention to

30 years ago, the data were not much, nor was it a problem. If a study is carried out, it will require a lot of analysis to cost people. Not like today, there are data everywhere.

Today, anyone who wants to do research can use SurveyMonkey. You can add links to research, use web tools, you can become an expert, draw, write reviews, etc.

I spent a lot of time analyzing data and statistics about marketing, media, products and consumer behavior. Your opinion should not be based on a single figure. But some figures show that you can question the truth of the habit.

Here are five key data points I have raised that will create problems. I've spent a lot of time listing this list to see if they will solidify your perspective, change your ways, or open your mind.

Data point one: The time spent on social media has increased by 82% (according to Nielsen's survey). Social media sites, especially Facebook, are designed to interconnect with friends. Now, you can do anything online. People increasingly rely on websites to get images, graphs, videos, shopping, events, and more.

Data point two: Mobile search growth 46% (according to comscore). As the choice of opportunity increases, we see the consumer market smartphone penetration rate rising. When people have smartphones, they rely on these products. Search power is strong, it promotes the promotion of smartphone. Moving is also very important, but this figure shows that we have reached the important point of movement of the joints.

Data point three: the iphone App Store uploads more books than games (according to Flurry). Over the past few months, Apple's ipad, Amazon's Kindle and other e-readers have flooded the headlines. At present, it is not clear which product will be the market leader, but one thing is clear, that is, digital content is a new, expanding market. Newspapers may die, but the public wants print media to exist. We used to laugh at the Internet, there is nothing more than communication, now, books may have a huge brand potential.

Data point four: Yahoo is looking forward to the first earnings growth of 3% this year (according to the e-commerce times). Yahoo's efforts are showing people that after a year of decline, it will usher in a good fiscal season. The message also shows that internet advertising is returning, not just for Google. In view of the economic crisis, companies are reducing advertising spending, but basic advertising investment will not be reduced. Profit Yahoo shows that the brand will be better service to win the trust of large customers.

Data point five: Only 35% of users pay for the Daily news website (corporate observer). News Daily announced charges for online content, each user is 5 dollars a week. Three months after News Corp's decision, there are few few to pay the bills.

(Original: February 2, 2010; Compiling: Song XI)