Flipkart Push Mobile End free shipping to compete for young users

Absrtact: April 22 News, the Indian electric business Flipkart to scramble for those who like to use mobile phone shopping, especially on the mobile side of the introduction of the free shipping policy, but Flipkart did not say how long the policy will last. At present, the Indian electricity market in the logistics distribution

April 22 News, the Indian electric business Flipkart in order to scramble for those who like to use mobile phone shopping, especially on the mobile side of the introduction of free shipping policy, but Flipkart did not say how long the policy will last.

At present, the Indian electricity market in the logistics distribution part of the competition is very fierce, many electric Shangdou launched the day delivery and delivery of the delivery service on an alternate date.

Amazon currently does not charge any distribution fees in the Indian market, regardless of whether the customer is on the PC or the mobile end of the order, also not limited to the size of the package. Most of the other dealers are free shipping after a certain amount, usually 1000 rupees.

Flipkart CEO and co-founder Achin Bansal revealed that Flipkart from the mobile end of the traffic accounted for 40%, converted orders accounted for the site's total order volume of 20%. Sachin Bansal also said India is likely to jump directly into the boom phase of the PC end of the electricity business and go straight to the big burst of mobile power.

Another giant in the Indian electricity market, Snapdeal, also unveiled its app last year, and plans to reach a 50% per cent mobile end of the year, with 35% of the current Snapdeal mobile end.

Industry analysts said that the introduction of mobile end to ensure customer brand loyalty, because once the customer downloaded the Enterprise app will go directly to buy, this will be more than simply through the search URL to enter the shopping site to occupy a higher conversion rate.

In addition, the mobile end of the shopping discount is also a big bright spot for the business operators, mobile end discount strategy in the Indian market by the travel portal Yatra first launched. Yatra from the mobile end of the flow accounted for 20%, and from the mobile end of the order has accounted for the total of 18%, conversion rate is quite high.