Focus on mobile Internet grey area, focus on mobile phone malicious ads

Before, there are several application developers who often patronize the forum of Application markets, will see developers complain, 360 mobile phone security guard launched the "Intercept Notification bar advertising function" is very strong, and Android "developers" because there is no notice bar advertising revenue, also called "Life is not easy, no living" and so on.

"Notice bar" becomes "advertisement"

The so-called notice bar ads, as the name suggests, just like the community for the notice ready for the exhibition board, it is the Android mobile phone system specifically for users to open a system message notification area, mainly used to show such as weather, software updates, instant messaging, mail prompts, such as tips, Notification of the presentation form a bit like the PC Operating system window and SMS prompts on the phone, as long as a message, you can immediately alert, and then until the user read off, the hint flag can be eliminated.

The notice bar of the Android phone was later opened up as an advertisement by the application enterprise. Because the Android system does not bundle the user's credit card like Apple's iOS and can be paid in real time, and the domestic Android market is very messy, a large number of people, and even a feudal regime, and in order to attract users, Android's free software has dominated the mainstream, But the payment system in each market is not perfect. As a result, the "Notification Bar", which should have been used to make a message, finally became a "banner".

Notice Bar Advertising User experience is very poor, it let the mobile phone this "My site I make the decision" of the private area has become "small advertisement distribution", imagine, every day in the early morning door filled with a variety of "small ads", your mood will be good? Therefore, some domestic brands of application stores and application developers and advertising platform, The Notice bar advertising has reservations, generally not easy to do such ads.

The "grey zone" of mobile internet

However, there are advertising platforms that are happy with this, some platforms and even special notice bar ads, in their business introduction, notice bar advertising is push ads, the user arrival rate and advertising exposure rate, advertising capacity is strong, the same frequency of delivery, notice bar ads than the application of the internal banner better than one times, Income is also naturally one-fold. The profit is huge, this is the reason that individual advertisement platform has a special affection to this.

Notice bar The development of advertising is not optimistic, it is like a big city Montreal on the same, become a phone on the "acne", and because of the lack of norms, "acne" is becoming more and more serious.

One is a suction fee. The notice bar on the phone is different from the PC's window, the PC Internet is mostly monthly, the window does not cause additional costs, notice on the advertising itself on the consumption of traffic, if it is those "recommended application" of the window, often to spend a lot of traffic, sometimes you find that the mobile phone is not how to use, but sometimes not even to the end of the month. More and more notice bar advertising is becoming a "suction black hole."

Another is that the notification bar experience is getting worse and more numerous. Notice bar is like a city of public green and Big Road, today you occupy a piece, tomorrow I occupy a piece, "The user's mobile phone notice bar advertising began to decide." Notification bar is the system display area, generally difficult not to close, notice bar ads more difficult to close, the higher the income, this also some notice bar advertising more and more overbearing, more mandatory, users are more difficult to close.

The most worrying is the notice bar "a piece of mouse excrement", the mobile internet has broken the "full pot soup." Notice bar ads are mostly anonymous, an ad bounced out, users do not know which application bombs, sometimes in order to delete a notice bar ads, a one-time deletion of a number of useful software, users of individual notice bar ads, turned to the entire application market dissatisfaction.

PC Internet has pests: virus, Trojan, rogue software and malicious bomb window. In those days, security software software only killed the virus, but regardless of Trojan horse and Rogue software, think that is only the gray zone, disguised as the connivance of rogue software; now, wireless internet has a new pests: viruses, trojans, suction fees and notification bar malicious ads, perhaps to benefit from the notice bar ads, many people do not want to face its harm, notice bar advertising has become " Grey area. "

Notification bar AD Removal: Black or White

For the notice bar advertising gray area, let 360 vice President Li thought of 06 years encounter rogue software. At that time, rogue software blossom, can be immune to the "white" software is a handful. So, 360 launched the security guard adopted a new standard "not white or black", set up a rogue software whitelist-as long as not benign software, are grouped into black, and eventually "Gray" rogue software basically eradicate clean.

But for the notice bar ads, Li think that there was no serious rogue software, so 360 using another standard "black or white", set by the user to vote blacklist, if the notice bar ads are not blacklisted, it is considered "white" health software.

At a salon last week, 360 proposed four blacklist criteria:

The first anonymous push, users only see the content of the ads, see who is playing out;

The second is forced download, advertising can only click, but there is no opportunity to cancel;

The third is unable to shut down, the Android notice bar has a clear function, but these ads must be clicked to disappear, can not let the user shut down

The fourth one is malicious deduction fee, without user permission, secretly consumption of mobile phone flow suction fee.

360 launched the mobile security defender, has built-in blacklist and notice bar advertising interception function, become the world's first to intercept malicious notice bar ads by soft software.

Perhaps because of the malicious notice bar Ads Gray attribute consideration, 360 blacklist design to interception function, completely user-centric: Blacklist rules are generated by the user, interception function is also 360 the list submitted to users, let users choose their own.

In the salon, 360 launched the "rejection of mobile phone malicious advertising proposal", suggested that the application of the developer is not illegal malicious ads four standards: not anonymous, not mandatory download, push information can be closed, not malicious deduction fee, for malicious software, the application of the market does not include, advertisers do not put, developers do not provide interface, Security vendors provide interception tools.

A rough vote on the scene, all media, user representatives, advertising platform and most of the application store agreed to the initiative, individual advertising platform for the specification of anonymous push the operability of doubt, after the meeting is said to be in deep communication with 360, also dispelled the doubts. In any case, 360 of the time to walk in front of the security vendors, the mobile phone malicious ads launched a challenge.