0 fans can also do Weibo marketing

Nowadays, there are a lot of people playing micro-blogging, many people think that the more fans the better, even for the number of fans, blindly to brush the zombie powder. In fact, this view is wrong. The zombie powder is like a breast augmentation, looks very big, feels very false. Because microblogging marketing is targeted at the target audience, zombie powder is not a target audience. Zombie powder can only make your Twitter fan count look spectacular, but it doesn't help your microblogging activity.

So is it true that the real fans of interactivity are high quality fans? I've always stressed that Weibo's followers are fine, not more. In addition to activity, we should make the conversion rate as one of the standards of quality of fans. Imagine a hundreds of thousands of-fan microblog, not only are there many fans, forwarding comments are also high, but only one months to create thousands of of the value, while the other only thousands of followers of Weibo, fewer fans, forwarding and comments are not high, but these fans are white-collar or even gold collar, one months to create hundreds of thousands of orders. So, who are the more valuable fans of these two tweets?

High-quality fans need long time to accumulate and maintain. We need to persevere in doing a good job of user experience. For example, we can use the "micro-data" application, analysis of our fans of the hot tags, and hot topics, according to their preferences to publish the content of their appetites. In addition, to cheat powder behavior, I simply say: cheat powder like you put someone else's wife pregnant, technically you are successful, moral I do not support.

0 fans can also do Weibo marketing

What if you have few fans or 0 fans? Can you do Weibo marketing? It turns out that 0 fans can do Weibo marketing! A test was done with a friend. He used 500,000 fan accounts, and I used a 0 fan number to push a video to see who pushed more. He chose to tweet in his own content, and I chose to publish it in the Micro group. The results of the next day's statistics showed that 0 of my fans tweet the video vv is 17,000, the 500,000 Weibo account VV is 8700, nearly twice times. The reasons for analysis are as follows:

First, his 570,000-fan microblog is a quote-type, and he chose such a micro-bleomycin to push the humor of funny video is not suitable. And mine is small, do not worry about the powder, what content there is no taboo, but also can be renamed at will, for example, I changed my trumpet to "video sharing sinks" and so on.

Second, his fans are mainly female white-collar, not only do not like the funny video, but also like the evening Weibo, he chose to send micro-blog in the afternoon; My microblog 0 fans, but the micro-group has fans, the conditions of the addition of micro-group not limit the number of fans. To promote the video, then I have to choose the micro-group related to video sharing, such a micro-group, even if only 10,000 fans, but also more than 100,000 fans of the mutual powder group more powerful, because these 10,000 are all target audiences.

Third, the microblogging information is Time-sensitive, published in their own micro-blog content, it is easy to be a huge amount of information brush past, even if he has 500,000 fans, can see this micro-blog has 50,000? How many of these 50,000 like this video? And I choose the Micro-group, you can spend money to find a group of owners to manage the content of the top, Then every time a fan into the group can be seen, to avoid the problem of information sink. The price of a micro-group is usually the more and more expensive the micro-group, the more the micro-group subdivision the more expensive. Published content if it is advertising, according to the nature of advertising, the harder the more expensive. Even some micro-groups are refusing to be hard to wide, allowing only the top to be soft and wide. But if you don't want to spend money and want to keep your Twitter content in the micro-group, what's the best way to do that? Here I want to explain the rules of the sorting of the micro-group content, the content of the micro-blog to sort the rules are similar to the BBS, that is, according to the Therefore, when I push the video, I choose a few other trumpet, using a variety of timing tools to regularly review the content of micro-blog, artificial intervention, will be "top". (such as Shi, ask the day and branch speed.) Q-Day focus on micro-blog analysis, expensive, and no volume registration of fan functions, can be a lot of management account number is limited. Ke-speed is the mainstream of the market, brush Zombie powder tools, the general Taobao on those who brush fans of the shop is to use branch speed fans of mass registration, bulk forwarding, batch reviews, affordable, but in addition to the function is very small. Shi functions similar to the branch speed, the lowest price, but also the most unstable, a lot of functional settings are defective) This article does not discuss micro-blogging marketing tools in detail, I will write a separate article on microblogging marketing tools and the use of a variety of microblogging applications to share.

Four, he pushed the video, the Micro-blog text part of the direct misappropriation of the original video title, did not do any optimization. But I am in the video to micro-group, is the current hot topic to join the title to attract others to click, although this topic has nothing to do with the content, but can optimize the keywords, to facilitate the fans through the topic query to retrieve this micro-blog.