2015 Mobile Radio: A very beautiful and painful situation

Mobile Radio is now a "blossoming" situation, but by the year 2015, there will certainly be competition, in the mainstream market, such as Koala FM, Himalaya Radio, listening FM, Litchi FM, Dragonfly FM, etc. will appear direct competition, and is very cruel competition, such as the market "first, second, third," and so on , on the other hand, is the contention for high-quality content resources, whether UGC or PGC, high-quality content is limited, this part of the resource competition will be very fierce. Koalas FM, Himalaya radio, listening to FM, Litchi FM, Dragonfly FM, mobile phone market already has no less than 30 products, especially the capital market for mobile phone radio markets injected a fresh leap of vitality, several mobile phone radio access to tens of millions of dollars in financing, in terms of user volume, Broken 50 million of mobile phone radio products are not a few, this is a good start. 2014 has passed, mobile phone radio "Glamorous" has also been shining, now in 2015, mobile phone radio may be what changes? I personally predict that there will be several situations. Brutal competition 2014 is a lot of mobile phone radio products "common" the period of development, at this time everyone is immersed in the development of user volume, between each other is in the "impinging" state, at least the home has not publicly discredit the competitor's situation appears. At that time everyone is doing is differentiated competition, in the process of imperceptible, in private each home will have some "plagiarism" of the situation, such as audio based on the direction of large data recommendations, audio from the media. There are no more than 30 possible competing products in the market, in any one area. Mobile Radio is now a "blossoming" situation, but by the year 2015, there will certainly be competition, in the mainstream market, such as Koala FM, Himalaya Radio, listening FM, Litchi FM, Dragonfly FM, etc. will appear direct competition, and is very cruel competition, such as the market "first, second, third," and so on , on the other hand, is the contention for high-quality content resources, whether UGC or PGC, high-quality content is limited, this part of the resource competition will be very fierce. In the user's contention, 2015 years will appear white-hot state. Mobile radio users overlap is very serious, which led to the various radio stations will be directly to the user "rob." In addition to the user, talent competition will be very competitive, although this in various fields will have. According to my observation, the major mobile phone stations are recruiting Android development engineers/ios development engineers, including audio algorithm engineers, this part of the quality of talent is very small and scarce, talent competition will be very cruel. "Peaceful" state is the time to stop, can not always "backwater", only competition will have innovation and subversion, this is inevitable, competition is not only cruel, but also that it is "tuyere on the Pig." Billion club products will now be the current mobile Internet environment, the user volume is a threshold, up to 50 million is a threshold, and broken billion is a new threshold. Publicly fundedMaterials show that the number of users of Himalaya has reached 70 million, the number of Koalas FM has broken the 70 million mark, listening to FM users have broken 30 million, excellent listening to radio users up to 20 million, Dragonfly FM users up to 80 million. The growth trend of mobile phone stations in 2015 may be slowing, but the total number of users will be significantly improved. According to the growth rate of mobile phone radio in 2014, there will be a number of users in 2015 mobile phone radio products appear, of course, can be users of billions of mobile phone radio products will be very few, and must be the industry's leaders have this opportunity. After reaching the "billion Club", mobile radio will be more qualified to stand firm in the entire mobile internet market, rather than become a "non-mainstream" product. Text, pictures, voice, video several basic media, voice has been in the neglected state, but the burst of mobile phone radio in 2014, will allow more people to recognize the value of the voice market. The capital is hot 2014 heard the most is the sound of the capital market, So-and-so to obtain the investment of a large investment institutions, we could not even remember the name of the product or company, but remember the name of a large investment organization, they "circled" a big market. Even the jokes mentioned, as long as in Zhongguancun (000931, shares bar) café, holding an apple notebook computer, almost will have investors come to the initiative to chat. Of course, this is only a joke, in fact, the capital market in 2014 in mobile phone radio products really "made a lot of work." Himalaya in May received 11.5 million U.S. dollars in financing, listening to FM in September to obtain 10 million U.S. dollars in the B-round financing, radio in September received 20 million yuan a round of financing, Litchi FM in November received 10 million dollars in investment. According to the current development trend, the capital market for mobile radio recognition is very high, so, 2015 may appear new mobile phone radio to obtain financing information, on the other hand. Several mobile phone stations of a round, B round to 2015 years will certainly be the next round of financing, mobile internet "burning money" speed so fast, financing is inevitable, there will be a larger amount of financing in mobile radio field. Multi-vehicle networking according to statistics of the Ministry of Public Security data show that the number of motor vehicles in China to break through the 300 million mark, of which the car driver 244 million people, the National civilian motor vehicle holdings up to 264 million vehicles, of which 154 million vehicles, the number of drivers in the world, the number of cars after the U.S. Shi Jianhua, Under-Secretary-General of China's Auto industry association, even predicted that by 2020 China would have more than 200 million vehicles. Car users are definitely the most important part of the mobile radio station, and its continuous quality of users, in the commercialization, there is more room for imagination. 2014 Many mobile phone radio products are trying to connect the direction of the car network development, but more are still in the attempt to explore the stage, and did not substantively large-scale product appearance, this is a very early stage. AsThis huge car user, in 2015 years, there is bound to be a mobile phone radio network of diversified products appear, may be the form, or hardware, no matter what kind of state, after all, better than 2014, more "landing", more practical. Mobile Internet development faster than the development of the Internet, product iterations are much faster. Mobile Radio Products 2014 and 2013 than is a big jump, and 2015 will be a bigger jump, for the lower users, this is certainly a good thing. And for mobile radio itself, certainly is the pros and cons, the competition, will definitely be left behind, and once left behind, it means death, money, users, talent, products, etc., are likely to have weaknesses of the joint, in case the competitor hit in the "Seven", will be fatal. Therefore, I think the 2015 mobile phone radio will be very beautiful and painful situation, that the good will get better, and the bad, may leave the market. What I'm most worried about is the content review, text, pictures, videos and other content in the review has done very strict, and audio, obviously there are some deficiencies, a few days ago, Shenyang, a number of departments on the joint ban on 9 black stations, bad audio content to mobile phone radio is very easy, especially to take the UGC route, Although there are censorship, but there are inevitably slip through the cracks, this is a mishap. "Wen/Guo Jing, micro-credit public number: Guo Jing Internet Circle (Id:guojingdequanzi)"