Apple has quietly recently completed a takeover of Semetric, a music data analyst.

Source: Internet
Author: User
Keywords Acquisitions Apple semetric
Tags analysis apple company data media music service service services

Absrtact: Apple has quietly recently completed its acquisition of Semetric, a music data analysis company, according to music Ally, the British news website. With regard to the details of the takeover, Apple spokesmen are still the same, for any capital moves that have not been officially announced by Apple

Apple has quietly recently completed a takeover of Semetric, a music data analyst, according to music Ally, the British news website. As for the details of the takeover, Apple's spokesmen are still the same, saying no comment on any "rumors" of capital movements not officially announced by Apple. Semetric also declined to comment on the news.

Semetric, through its musicmetric service, provides music websites or companies with data collection and Analysis Services on their music sales, pirated downloads, and the popularity of music in social media. The company's most recent round of financing was $48 million trillion in 2013, funded by Imperial Innovation Group Imperial Innovations and Pentech Ventures Fund.

It is well known that Apple acquired beats more than half a year ago, and there are persistent rumours that Apple will have built-in beats Music to iOS-most likely the iOS update in early 2015. The acquisition of Semetric also shows that Apple's streaming media music service is "in the will". Semetric's data and data Analysis Services add to the appeal of Apple's streaming music services to singers and record companies, and singers and record companies can better understand their music audiences, thereby boosting music sales or maximizing profits. Don't think it's not important to impress singers and record labels, and see how much the impact of the "musty" Taylor Swift and Spotify's RIP is.

The interesting thing about Spotify is that Spotify is one of Semetric's partners. So you're guessing that after the acquisition of Semetric, will Apple let Semetric operate independently and continue to provide data Analysis Services to streaming media music service providers such as Spotify? Presumably not. Apple will combine the Semetric data and data analysis capabilities with ITunes Radio, Beats Music depth, and attract singers and record companies, but also more targeted to expand the streaming media music market.

In addition, the date of implementation of this purchase should be another music data analysis service provider next big Sound. As Semetic's biggest competitor, Next Big Sound can now stand up to Apple's rivals in streaming media music.

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