Business-to-business trends: Poly Industry into princes, the princes of the world

Recently, several business-to-business friends asked me what the future trend of the business-to-business industry would be. I think the business-to-business in the next few years, the industry's advantages of business-to-business sites further increase, profitability will be enhanced, but the industry business-to-business site competition will change quietly, a group of fully integrated industry resources of the Business-to-business Web site will stand out; in the integrated business-to-business, it should be said that the competition is not very suspense, However, if there is a full integration of the various industries and princes of the site, it will be possible to change the entire business-to-business competition pattern. Namely "gathers the profession to become the princes, has the feudal people to have the world".

Business business-to-business dispute: Poly industry resources can become princes

Business-to-business fast-growing markets and very low thresholds have led to a surge of companies pouring into the business-to-business sector, with competition in the domestic business-to-business industry already unusually fierce.

At the same time, the industry's business-to-business Web site has been mired in a homogeneous competition. At present, the domestic business-to-business Web site has reached more than 6,000, in any small industry such as shoes, pump valves and so can find a large group of business-to-business websites. This kind of business-to-business website has the following characteristics: Website structure, business model, service content and so on basic similarity.

For industry-business-to-business websites, they cannot solve the credit, communication, payment and logistics links in the business-to-business chain alone, so most business-to-business sites focus on information services. This is also the right choice, at present users are most concerned about the most eager to obtain from the Business-to-business Web site is the information resources, especially the supply and demand information.

For the industry business-to-business Web site, who can provide users with the most comprehensive, timely and most consistent with the needs of information, who can lock the user's loyalty, who will be able to establish a competitive advantage, with core competitiveness, and in this competition to win. The integration of industry information resources will be able to better build the core competitiveness of business-to-business Web sites, so many market-sensitive business-to-business operators choose to intervene in their territory in the domain of business-to-business search.

According to a domestic professional to provide business-to-business search technology services, a friend of Shanghai Qi-speed Technology (www.qisoo.net.cn) told me that one of his customers in the pharmaceutical industry, since they launched the pharmaceutical industry search, integration of pharmaceutical industry information resources, the site feedback their user registration, the number of pages per visit, Users are more than 3 times times higher than before.

Search engine has become the industry business-to-business Web site integration Resources convenient tools, can be foreseen, there will be more and more industry sites will bundle more vertical industry search engine, to improve their competitiveness.

Integrated business-to-business areas: The world can be got by the princes

In the short term, Alibaba's competitors are not a comprehensive business-to-business Web site, but each of the leading industry business-to-business sites, relative wisdom and other comprehensive business-to-business sites, whether in the market share, brand, service, talent and so on, Ali leading advantage is too obvious. But in specific segments of the industry, such as chemical, pharmaceutical, textile, hardware, Alibaba relative to the industry's leading site, there is no advantage to say. Earlier this year, Alibaba home page Big face, in the Alibaba internal subdivision industry site out, presumably Alibaba operation team should be aware of the industry site agglomeration users of the magnetic force, but do not know whether this is ignited with the industry site of the beginning of war.

Is the "face" of the Alibaba industry a secret weapon to quickly overtake the industry's business-to-business site? It is difficult in the short term unless Alibaba takes a "piecemeal" strategy. You can expect the advantages of the industry site will also exist for a long time.

Whether it is wisdom, or Ming million nets, or tuo tuo net, or China Chemical network, to go beyond the Ariribaba shortcut only one, is to fully integrate the leading industry website that is "vassal state" resources.

In fact, the domestic wisdom in 2006 launched the establishment of the Business Network Alliance, but its business Network Alliance limited to an ad Exchange Alliance, but failed to achieve the goal of integration of resources. Including Ming million nets, it is said that Ming million network with more than 5,000 commercial sites have cooperation in the home page of these sites are hung on the site of the product search box, but unfortunately did not have the depth of cooperation in the depth of the integration of these industry site resources, in the mutual benefit for their own use.

At this point, the chemical network Deliang is very strategic vision, he launched in late 2005, the establishment of the Business Treasure Alliance, attracted a lot of domestic excellent business-to-business website to join. The Chinese Business-to-business Alliance, launched by jeweller, also brings together nearly 200 business-to-business websites. However, whether the above methods can achieve the integration of resources, it is worthy of attention and expectation.

Note: Recently I will launch a series of research on business-to-business industry, welcome to discuss with peers, qq:663568,msn:lihuaji@hotmail.com.