Dell China accelerates regional market expansion to get rid of Lenovo's shadow

This reporter Lowey and Dell PC global market share, ranked third in the Chinese market, accounted for only 10%-11% market share of the performance clearly can not let Dell satisfaction.　　With the March Dell founder, chairman and CEO Michael Dell's visit to China fully affirmed the Chinese market, Dell is stepping up its commitment to the Chinese market and local brand Lenovo to launch a comprehensive contest.　　Accelerating regional market expansion Dalian is in fact just a point, and Dell is looking to pry the entire Northeast market. July 15, Dell (China) Co., Ltd. and Dalian Zhongshan District People's government jointly announced that the two sides will jointly build Dell Dalian Solution Center in Dalian Zhongshan District. "This is Dell's first solution center in the northeastern region," said Peng, director of China's regional marketing. "" "On the one hand can give enterprise customers to display Dell in the server, storage and other advantages, on the other hand can help the public sector such as government, education, medical institutions to effectively realize the information.　　"Karen Quintos, vice president of Dell Company, Kelen Quintu the Chinese times. While Dell announced the establishment of a solution center in Dalian, the company expects its second-quarter revenue to be slightly higher than the $12.3 billion trillion in the first quarter as of July 31, with analysts predicting that Dell's second-quarter revenue could be $12.5 billion.　　But it is noteworthy that Dell expects the second-quarter gross margin to fall slightly.　　Dell CFO Blaine Graden Brian Gladden said the demand for Dell PCs, servers, and services "seems to have stabilized", but the situation in different industries and regions is not exactly the same. "Dell previously mainly in east China, South China and other economically developed areas as the focus of business, now began to focus on the Northeast and the west and other new markets." "Peng to the Huaxia Times reporter so analysis of the company in Dalian set up the Dell Dalian Solution Center," Dell in the Chinese PC market share of 10%-11%, in the market third place. "The value of China's emerging markets in fact, Dalian in recent years, the importance of the IT industry is an important reason for its software industry driven by the IT industry development scale."　　Data show that 2008, Dalian only software and information services sales revenue will be as high as 30.6 billion, growth rate of 42.3%. "The negotiations took more than a year.　　Dalian Zhongshan District Liu Jiachen revealed that the introduction of Dell to establish a solution center is not as difficult as the introduction of Intel to the Dalian plant negotiations. Liu Jiachen said it took a year to negotiate the content of the site and the solution: "The address was last selected at the busiest commercial street in Dalian-Tianjin Street. "The emerging world is relatively fast-growing, and I think China can get out of the crisis faster than it was before the crisis." "On March 26 this year, when Michael Dell visited China, he said," ChinaThe company is the second largest market for products and services, so China is very important to Dell.　　He also revealed that Dell's 2008-year shipments in the Chinese market grew by 28% per cent, while in the Chinese market, PC manufacturers, except Dell, grew by an average of 7%, a 1/4 of Dell's growth. Global PC shipments in 2009 will fall for the first time since the dotcom bust in 2001, says Isuppli, a market-research firm.　　Global PC shipments will be only 287.3 million PCs, down 4% from last year's 299.2 million. Under the financial crisis, the macroscopic environment is undoubtedly a test to the PC giants, now that Lenovo has returned its profit focus to its home base in China, which has become Dell's second-largest market, it is clear that Dell also has high hopes for the Chinese market, hoping to capture the northeast market by penetrating the region's market, Western market, and finally achieved success in the Chinese market.