Facebook continues to push the power of the business to 1 billion users

In the background of lower advertising revenue growth than expected (second http://www.aliyun.com/zixun/aggregation/34885.html "> Quarterly revenue growth of 32%, below the 45% increase in the first quarter), Facebook is trying to expand its revenue streams. The central question to try to answer is: What revenue can Facebook dig out of 1 billion users in addition to advertising?

From recent Facebook has been or will be on the line of some features, the electric Business (shopping guide) is its focus on the development of a direction.

Gift Gifts

Facebook launched its gift-giving service, Facebook Gifts, on September 27, allowing users to buy goods and give them to friends on the site.

This service was first introduced in the United States, with the number of partners such as Starbucks increasing, users will have more products to choose from. Facebook will share revenue with partners, but the split is still unknown. Earlier this year, Facebook acquired Tulkarem, a social-gift application developer, and began preparing for a gift-giving service.

With Facebook Gifts, users can pay immediately or opt to pay later. The person receiving the gift can choose the choice of the product, the size, etc., or use it to redeem other goods. Currently, Facebook gifts offers gifts including New York Magnolia Bakery cake and Starbucks gift coupons. The service will allow Facebook users to choose whether to send gifts messages to their friends ' Facebook timeline or to remind them in private.

Want and Favorites

According to the latest report, Facebook is testing a feature that allows social networking users to create "wishlists" for collectors, costumes and other retail products, encouraging 1 billion of its users to buy goods for their friends, or to encourage consumers to visit online stores directly. This is expected to lay the foundation for the company to eventually enter the field of electronic commerce.

Facebook said it was working with 7 retailers to test the new feature: simply click on the Want button to mark the desired product picture.

E-commerce is one of the best ways to commercialize the Internet. "Think about how big their platform is, how they interact with users, and understand that they have a lot of untapped commercial potential," said Colin Sebastian, analyst at US investment company Robert W Baird. "In addition to getting revenue from recommending users to E-commerce sites, Sebastian also believes that retailers may also pay Facebook to promote their products, which will entice users to add products to the" Wish List ", a feature similar to Facebook's existing ads.

Facebook says the latest collections ("Collection") feature will gradually open to all users. During the test, some users will see the "Want" button, and other users will also see a button that invites them to "collect" (collect) and "like" an entry.

Retailers involved in the Facebook collections feature test include pottery Barn, Victoria "s Secret, Neiman Marcus, Michael Kors, Smith Optics, Wayfair and Fab.com.