Facebook success Stories

There are not many successful e-commerce cases on Facebook. Because the Facebook store is still a novelty, most people do not see Facebook as a trading platform, and most of the Third-party Facebook store software does not support customers trading on Facebook. But E-commerce companies should still set up shop on Facebook page.

Doing so allows your Facebook fans to browse through your product before going to your site, allowing fans to spread information about specific products and directing traffic from Facebook to the product page of your site.

Using an application like storefront Social or payvment is easy, and perhaps the ecommerce software you're already using can offer a Facebook store feature that doesn't cost you extra. Here are a few successful cases where 3 small businesses integrate their stores into Facebook page.

1 babyandmegifts.com

Babyandmegifts.com sales of maternal and infant supplies. Jacquelyn Myers, the shopkeeper, highlighted the most popular products on her Facebook storefront and offered discounts and rewards on Facebook page, which has been a good result.

Myers's Facebook store uses Bigcommerce software, and her E-commerce store uses the same software. This allows her to display inventory on her Facebook page without increasing costs, and the user is directed to complete the purchase transaction on her main website. This is different from the store that allows users to checkout on their Facebook shopping.

"It's easy for my customers to patronize babyandmegifts.com in this way," Myers said. They can quickly learn what they can buy on babyandmegifts.com. Customers can also click on the product for more information. ”

Myers estimates that about 50% of online sales come from her Facebook Page.

"This is a very good approach and I believe it is as effective as email marketing for babyandmegifts.com," she says. ”

2. Livescribe Corp.

Livescribe released a new version of the audio recording smart pen last July, when the company renewed its Facebook Page and added business features using storefront social applications. As in the babyandmegifts.com storefront, customers can also browse inventory on the Livescribe store, but they need to go to the livescribe.com site to complete the purchase transaction.

"Our goal is to have our Facebook fans interact with the product as long as possible so that fans can ' praise ' and ' share ' the products they're interested in," explains Brettes Kaufman Brett Kaufman, senior marketing manager at Livescribe. Or send Twitter messages to help us spread information to more consumers. Getting fans to interact with our products on Facebook before buying a product has been a good result. ”

Kaufman says the company's revenue has grown after a small investment in Livescribe's Facebook storefront. He suggests that companies that want to do the same should consider using Third-party software such as storefront social and integrating an XML source to automatically update the store. If the software supports it, it should also provide trading services within Facebook.

3. Ettitude

Ettitude Company in Australia sells green products made of bamboo and organic cotton. The company's Facebook store and E-commerce store use Bigcommerce software. Fibby Yus Phoebe Yu, Ettitude's managing director, said that while Facebook page did bring some sales deals to the company, she wondered whether they should be credited to the Facebook page as a whole, or to the storefront on page, Because it is very difficult to distinguish between the two.

But she also said that in any case, showing Ettitude on Facebook is a good marketing strategy.

She says: "You can update your store frequently, and if your content is interesting, people will ' praise ' or ' share ' them. If you send an electronic newsletter, you can't send it so often, because it makes people feel annoying. The