Free + localization: The Magic weapon of Suning open platform

"This year, the three-discount policy, that is, permanent exemption of annual fees, technical service fees and department stores, daily, books and other key Investment category Commission, so that businesses realize zero-cost entry." "Yesterday afternoon Suning open platform Guangdong Regional Investment Conference, Suning Tesco executive vice President Li Bin said, will subvert the existing platform model."

Free subversion of existing platform systems

And Ali, Jingdong rely on platform fees, commissions and other charging mode, defined as open Platform 3.0 model of Suning open platform to play "free" card. At the meeting yesterday, Li bin said that the Suning platform was likened to the open platform of Shanghai free Trade Area, suning not only for the merchants permanent exemption of annual fees, technical service fees and daily, department stores, clothing, shoes, hats, books and other key investment category Commission, but also free for businesses to provide basic category planning, basic shop decoration, basic flow import, Basic data analysis, server and bandwidth support, instant messaging, credit guarantee, brand endorsement, various payments and other support.

Li Bin said that Suning will be fully used in it, operation, logistics, after-sale and so on, to the settled merchants and consumers to provide "store cloud", "financial Cloud", "It Cloud", "logistics Cloud", "Advertising cloud", "Operation Cloud", "Knowledge cloud" and other value-added services.

"3.0 to overcome the mixed business, low price led to vicious competition, fake imports rampant, high operating costs, high consumer communication costs, poor service experience and many other drawbacks." Li bin said.

Localize and activate store resources

Compared with the cat and the East, the store is the biggest advantage that suning open platform distinguishes from the traditional electric business platform. Li bin said that with the advantages of Suning stores, after the arrival of the business can not only extend the product sales through the Internet to the national scope, but also landing to local stores, increasing the opportunity to experience with consumers zero distance. At present, Suning in Guangdong opened more than 200 chain stores in the national chain network layout of the most dense, the most reasonable store structure.

In order to activate Suning's store resources, Li bin put forward the localization operation as an important strategy of Suning open platform. It is understood that in the South China regional Investment meeting yesterday to participate in the 1000 merchants, clothing shoes and hats, luggage leather, jewelry, home building materials, such as department stores accounted for more than 70%, Blue Moon, Zhousengshen, Guangzhou restaurant, such as local brands collectively "NET".

Competition among the electric giants has shifted to open platforms. From the data, the status of the Ali department is difficult to shake, only days cat electrical appliances City in the first half of the turnover will exceed 35 billion. October 2010 on the line of the Beijing-East open platform can not be underestimated, last year turnover exceeded 12 billion yuan, accounting for its income of 20%. Some insiders pointed out that the key to open the platform is to seize the quality of supplier resources, the future of the open platform to form a competitive advantage may be only a few powerful enterprises, other electric companies or only focus on "small and beautiful."