Game profit mode + animation and communication Force game animation joint operation

"To the network game to drive the development of animation if successful, will be the animation industry in China to develop a new set of models." "Recently, the Ministry of Culture and Industry Secretary Liu Yuzhu participated in the Shanghai Animation Business Symposium, said.

Game Animation Cross-industry Linkage

Animation and the game has always been a cut of the link, and then, some of the international animation and game industry early development, faster than the country, the animation game to promote the effect has been very obvious. From "Mobile warrior" to "World of Warcraft", "Game King", "Pokemon", in the form of animation and comics as an important way to communicate the game has become a well-known operation of the industry, while in the country, although both anime people and game people know that they can take each other needs, But the real two industry linkage so as to give play to the advantages of the industrial chain is still few and few cases.

Industry experts told reporters that the game and animation interaction, can be viewed from two angles. Under normal circumstances, animation to the transition of the game easier, a large number of materials in the cartoon for the game Design and Development provides a wealth of content reference and support, coupled with a stable profit model and ability of the online gaming industry, will greatly increase the success rate of adaptation. On the contrary, the game adaptation of animation is relatively difficult.

Similar to the film and television works, the animation works will generally have a more complex plot clues, and the game plot is usually relatively single, a relatively independent but rich plot is enough to increase the user's stickiness, as a result, in the game adaptation of the animation process, in the material aspects of the face of a huge gap, can be used only the characters , scenes and part of the game elements and ideas.

On the other hand, because the animation and the game emphasis on different, directly affect the next creation. Animation of the emphasis of the story and the game highlighted by the visual impact of the decision even if it is a certain excellent game works, in the animation works can only be used as a fragment even plot, it is difficult to support the whole cartoon.

According to the reporter understand, because the animation industry relative to already has the mature operation mode and the explicit profit model game industry to be small, the profit is low, therefore, the game developer generally rarely considers in the development stage to be possible the adaptation for the animation work to carry on the moderate product adjustment, This also increases the game product to the animation work transformation difficulty.

S-ACG Test Water Domestic game animation joint operation

The concept of S-ACG was first proposed by Shanghai Animation Enterprise Tang Tang. The head of the company briefly introduced the concept in an interview with reporters. "s represents story, is a good story of good content, but also the first element of integrated operation." A is the abbreviation of animation, refers to the animation industry, C is comic, refers to the cartoon industry, G refers to the game. "Simply put, the S-ACG mode is the animation game, the game animation, through the animation game Enterprise's joint operation, through the actual cooperation project to get through the industrial chain key link."

According to the introduction, as early as 2007, NetEase has been with diffuse Tang Tang first opened the domestic online animation joint operation of the project "Dream West Tour." After 3 years, "Dream West Tour" cartoon has issued 6 volumes, the first 52 episodes, the proposed investment of 12 million yuan in animation and animated films have also entered the preparatory stage, has become the first successful case of China S-ACG industry model.

At present, from the data provided by the Tang Tang, "Dream West Tour" of the game animation adaptation has been many players and readers support and favor, and achieved good market results. As the touchstone of the anime project, the "Fantasy West Travel comic Edition" has been completed for the first time since its release in August 2009, with a total of 380,000 copies of the first 6 volumes, as well as a series of comics magazines and a good ranking. "Dream West Tour Animation version" has successfully entered the early stage of production, and plans in the second quarter of 2011 officially broadcast.

The development of new models

"Dream West Tour" This case for the S-ACG game animation of the joint operation model laid the best practical basis. However, around the development of S-ACG model has always been a major problem--the online gaming industry has been a highly controversial industry, in its creation of huge market value, but also caused a lot of negative evaluation. "China's online gaming industry has solved a lot of employment problems while creating huge market profits," Liu Yuzhu said in a recent discussion at the Shanghai Animation Business Symposium. However, there are a series of negative problems around the net addiction. The Ministry of Culture hopes that online games will gradually improve the industry norms and develop a greener online gaming industry in accordance with the development of market law. ”

At the same time, for the animation and the deep cooperation of online games, Liu Yuzhu also talked about, "anime is the country has been highly concerned about and vigorously support the cultural industry, the network game and animation combined to drive the animation industry out of the plight of the difficulties of this model is the government wants to see." To network games to drive the development of animation, if successful, will be the animation industry in China to develop a new set of models. ”

At the international, similar S-ACG business model success stories emerge in recent years, its core value is the game industry's sound profit model and animation industry's cultural communication force of effective combination. Tang Tang related project leader to reporters that hope S-ACG this industry model not only for domestic animation and game companies to create more profits, but also through the form of animation and play together gradually into the mainstream culture, accept the government and public review.