How FB creates value for users

The value of Facebook today is the result of sticking to its own mission, the way it insists on its ideals, and the openness with which it makes others, and ultimately achieves itself. This article looks at how FB creates value for users, developers, and corporate brands.

Facebook, the social giant, today filed an IPO filing with the Securities and Exchange Commission, which officially launched IPOs, and plans to raise $5 billion trillion. This incident has aroused great concern all over the world, today, my Sina Weibo is all about the topic of discussion, it seems that everyone on the market capitalisation, who accounted for the number of shares, who made big these topics of interest, I read the original English prospectus, for business this piece of particular interest, It's about how Facebook creates value for users, developers, and advertisers, just because Facebook creates great value for these people, it's Facebook today, it's popular, and it makes people who you are, It's not a fake on Facebook.

How Facebook creates value for users

For a simple example, users share an interesting photo with their family and friends via Facebook, and his family and friends can respond by Zane comments, which is a value for users, the value of a simple communication, and I think it's the most basic value that social networking offers, But Facebook has put the value at its best, and Facebook has outlined the highest priority goals for the product, including:

1. Let users and friends contact

This includes the ability to quickly find friends, to keep in touch with friends, to make it easier for users to share information with family and friends, and to allow users to communicate through the content of these messages;

2. Discovery and Learning

Users come to Facebook to find valuable information that allows each user to grow by finding valuable information for themselves through their family and friends, and Facebook has done a lot of work, including news feeds and timeline products, is to allow users to quickly obtain personalized content for their own.

3. Expressing oneself

With social networks, users have a stage to express themselves, and Facebook is about setting up a stage where everyone can make a sound, making their voices heard by their own family and friends.

4. Control what you share

Not every content is suitable for public sharing, and in order to protect the privacy of users, Facebook's privacy features allow users to have a good grip on their own sharing and decide what content to share with them.

5. Experience more online activities through Facebook

Facebook has a wide variety of apps created by developers who can play games with friends, listen to music, watch movies, buy things, and Facebook can be satisfied as long as you want to do something with a friend.

6. Use mobile apps to keep users and family friends in touch anytime and anywhere.

Users keep in touch with their family and friends through Facebook's WAP sites, smartphones, and mobile apps that are not smartphones.

As you can see from the above points, Facebook's product development priorities revolve around user needs--that is, keeping users connected to their families, discovering what's going on around them, sharing and expressing people's opinions--these priorities can be a part of what our Internet product managers learn, and many of our companies, Although the mouth said to user demand for the center to create products, the results of the boss to make money demand for the center.

How Facebook creates value for developers

Facebook knows that its own strength is not enough to meet the growing needs of its users, it has to be open, let more developers come in and create

A variety of applications to create greater value for users, in the prospectus can also be seen, FB is to create value for developers:

1. Provide personalized and social experience for developer applications

For a simple example, Facebook users use Pandora's apps to instantly hear their favorite music and see what music their friends are listening to. Because Facebook is Pandora. It provides the user's favorite music on Facebook, and what his friends are listening to, and through that data, these apps can provide personalized service to the user, allowing applications to quickly socialize.

2. Social Outreach

Apps on Facebook, users can invite their friends to play together, so that some good applications in a very short period of time, for those start-up startups, as long as the focus on the product itself, grasp the needs of users, can create miracles on Facebook, the fact that this is true.

3. Payment

Facebook has done a lot to make it safe for users to pay for apps, and in 2011, developers paid 1.4 billion dollars for online payments from Facebook.

How Facebook creates value for businesses and brands

Can say, many companies are sharpening for Facebook's pretty big user base, and a lot of corporate brands have made good on Facebook, and a recently misrepresented microblog, "Procter and Gamble, found that Facebook can lay off 1600 people for free advertising" may not be so exaggerated, But it is clear that corporate brands are becoming more and more important to Facebook. The following are the values Facebook offers for corporate brands:

1. Deliver information quickly and widely

Facebook has 800 million groups of users with a wide variety of connections, and for businesses, the ability to detonate a group will bring immeasurable value, which is much larger than a one-way transmission of traditional media. Take the Transformers, the movie's advertising, in the United States to reach 65 million users a day.

2. Provide accurate user groups for enterprises

Facebook for corporate brands is not only to provide a large user group, but also a precise user group, advertisers can be targeted through Facebook's advertising products to accurately target users, which for the effectiveness of transmission and conversion rates have played a good role.

3. Social contexts (social context)

Facebook's social ads allow ads to be linked to the user's family and friends, like the following ads:

On the left is an ordinary ad, and on the right is a social contextual advertisement that shows your friend's view of the ad, and for social advertising, you can view this article:

"Almost all companies are creating and nurturing their brand proposition, and we now have evidence that social networks like Facebook can help companies do this, and then it's different from buying banner ads on the online media." "says Jon Gibs, vice president of Media analytics.

In the social network, we will be more willing to buy the recommended ads from friends or acquaintances, and in this report, we can introduce the different effects of the three kinds of advertising forms of "becoming brand fans".

The first kind of participation AD (indicators AD), is the home page of the ordinary ads, just tell users how many users in the network currently on Facebook has become Virgin America Airlines fans, perhaps and see the user relationship is not, the effect is general.

The second type of social situational advertising (AD and social context) is a user-specific social situational relationship, showing which of the friends of the user has become a fan of Virgin America Airlines, which is more appealing to users;

The second Nature advertisement (organic ad impression) appears in the user's dynamic feed as a feed from a friend as a fan of Virgin America Airlines;

For social advertising related materials, recommended before reading from the Happy Happy Live planting contest--social advertising best practice, Nielsen Report Download address, click here.

4. Participation (indicators)

The presence of social networks opens the door to a user conversation for corporate brands, and Facebook offers a range of tools, including a brand homepage, voting, commentary, and praise, to promote business and user dialogue.

Summary

Looking at Facebook's prospectus, there are a number of things to look at, and there's a lot to learn from Facebook's mission: we want to strengthen people's ties, we want to improve the way people connect to business and the economy, and we want to change the links between people and Government and social organizations. It's not hard to understand why Facebook has to create value for these three groups, because only by making others can we achieve ourselves.

The value of Facebook today is the result of sticking to its own mission, the way it insists on its ideals, and the openness with which it makes others, and ultimately achieves itself.

Facebook Prospectus English Original