How to do good Electronic business copy?

Copywriting is one of the most important aspects of business advocacy, and a good copy can often bring several times the benefit of the merchant. So what kind of copy is good copy? And how to do the text dissemination? To solve these problems, the author gives the answer. As early as a few years ago, China's e-commerce personality of the war has begun, Taobao and the cat's online business district, the writer constantly gush, some are hired to be responsible for advertising, and some of the boss himself. They earn clicks, sales, and popularity in a way that catches the eye of the user. Copywriting in the strong exposure of the Internet to appear in the eyes of the vast number of users, which marks the public battle of the Electronic business copy with the promotion of early start. Copywriting, a text-borne form of advertising, has already moved to the forefront of e-commerce competition. So, let's take a look at how "copywriting" is made to consume people. Q: How did the first-line electric business company do the writing? A: Last year 6 18 price war Eve, there is a notable phenomenon is that the network exposed several large electric dealers advertising, surprisingly consistent is no longer have a variety of goods stacked design, no longer have a clear discount discounts, and replaced by the poster-type propaganda language. This kind of keyword writing way from the psychological point of view, is the simplest, the quickest one kind of recognition, although it lacks the visual impact of the image, but may add the image missing "and own contact feeling" profoundly, and deepens the user to the advertisement memory. Jingdong--Don't make it, suning easy to buy-don't panic, dangdang-do not noisy, Xun-don't blow, Amazon China-parity, gome-Do not install, No. 1th Shop-do not believe ... Such words appear on Weibo, and many in the industry are quite surprised. We will not talk about whether there is a joint speculation or to attack who suspected, single from the above ads from the point of view, we can see that the key words are around a "attitude", the face of competition at the moment of the attitude of the gas field and self publicity. Second, the content of the advertising center is a detailed description of the slogan keyword, and the end of the tacit agreement to post the website logo logo. Q: How to do the copy spread? A: First of all, we should avoid the methodological misunderstanding in copywriting writing. There are many ways to write a copy, the direct purpose of the copy is not dazzling advertising art, nor is it the same as the unrestrained film flower (they can be in the form), so the copywriter itself "purpose clear" is more important than "advanced method", which is the most easily overlooked part of many copy workers. "Brainstorming" also known as intellectual stimulation, is the American Osborne proposed a creative ability of the collective training method, it is not some second-rate professors "mind filled with countless ideas and storms," the concept of everyone to enlarge the imagination, combing the imagination requires a time process, the speed is different, experience told me, Impact-style instant thinking is more suitable for discussion or communication, writing should be considered. Look at the ThinkPad's slogan, "Let the mind more powerful", the "think" itself into the language of advertising, similar to the idea of the word from the creation process, it is necessary for us to fully understand the meaning of its content and expectations of the knotAnd sometimes with some spectacular pride in it-"stronger". Want to hit the nail on the head to express "own", try to reverse the thinking sequence to create full of artistic conception and attitude of the text, in fact, more rational, more calm, more practical enterprise needs. As for our heads, they are for thinking, not for filming. Q: What kind of copywriting is good copy? A: Resonance case: M&m Chocolate Copy-"Only dissolve in the mouth, insoluble in the hand." "What did we see?" Magical, magic-filled novelty food? Or did we get a serious experience with the mouth to kill a chocolate bean opportunity? To be honest, we should catch these nouns in the body parts and concatenate them together so that you can imagine the whole process of m&m beans being greedy. Also, don't forget that "dissolve" is a key verb that is quite full of lens sense. How do you think about copywriting from a practical perspective? Not only do you need to see the effect of advertising, cost and return ratio, I believe more should focus on the "preview" before the final. To avoid formulation is not to be arbitrary, it should define the market position with the audience and tell them in their language: what you can get/what you are/how you relate to us/whether you want to be true/you are the right person/you have no reason to refuse and so on. It needs to pass the "effect" accurately to the reader, who will try to perceive their relationship with your product or brand. Q: How do sellers define the difference between editing and copywriting? A: copywriting and images work together to play a role is good, relying on text alone to sell only half of the tools, plus images or graphics images generated by the words can create an integrated concept of sales, compared with the only words to describe the product parameters of the practice of the consumer has to feel in it. Kraft, for example, has an ad titled "How to Eat well with little money" for housewives? This is undoubtedly a question, editors are defined as occupations in which words are described for branding or merchandise, and the biggest difference between them and copywriting is that editors pay more attention to the "ego" – he catches the selling point, and the copywriter pays more attention to describing the "ego" as a link to others-he's looking for a claim. The editorial side of the story is closer to "our stuff is delicious and cheap", from a copywriting perspective, as I have said, "How to eat well with very little money" is not so much a communication as it is a way to introduce yourself and provoke users to pay attention to money and goods can also be a good exchange of thinking guide. Q: How to recruit excellent copy? A: Remember, as a business copy, he is not only a creative artist, but also a salesperson sitting in front of the screen, his job is not to devote himself to cultural creation, but to persuade people to buy products and recognized brands, he is the business elite. As the mailing ad copy John Tech points out, "We are not doing original and original things, and we are often in the business of needing to reuse what works." "They can remake some copywriting, or reshape a phrase, but they must have good thinking skills, understand what business is, and what they can bring to the business model, profit, goodwill, integrity can be the best. They are active lovers of life, they are caring for their families, they are even the director of the Department of enthusiasts, they can be love to read, Love sports, love romantic, love music, any rational and emotional coexistence of people.