How to review the App Store audit system?

Recently, Apple released a report revealing how the App Store, a huge application shop, works, and in particular disclosed the possible reasons for the rejection of applications for shelves. It doesn't look like Apple's style, does it? For the app Store, Apple has been tight-lipped, unwilling to reveal more stories behind it. For example, Apple has never publicly disclosed the criteria it uses to compile the application statistics chart. Even Apple's own employees find the app Store like a "hidden forest".

About the app Store, the information we get is almost all about its underlying operational data. Earlier this month, Apple told CNBC that its July earnings record again. Mobile Application Data analysis company Distimo estimates that the APP Store's revenue has reached $870 million a month and accounts for 62% of the entire application market. In the number of applications, as of June 2014, the app Store has more than 1.2 million applications.

Today, Apple is the first to disclose the APP Store audit principles, but also hope that the new iOS eco-apps developers will be able to better understand the platform, so as to contribute to the more high-quality iOS applications. Let's take a look at the most likely causes of the application audit failure:

1. Number of crashes and bugs. Apple has asked developers to investigate their applications before submitting them to the app Store to try to avoid bugs.

2, the wrong link. All links in the application must be authentic and valid.

3. Placeholder content. Applications that have placeholder content will not be approved.

4. The information submitted is incomplete. Apple requires the developer to provide all the complete information needed to submit a review in the application review information area of ITunes Connect (app Review information section). This is the most common reason the application audit failed to pass, accounting for 14% of the percentage.

5, non-standard user interface. The user interface is not only friendly, but also requires a good design.

6, at the same time repeatedly submitted a number of applications. Submitting multiple applications at the same time can significantly reduce the speed of audits and may even lead to other applications being rejected.

7, the application of the lack of continuous use of value. Apple is more interested in whether an application attracts enough users and continues to provide users with the functionality and content they need.

8, the description is not accurate. Developers must accurately and clearly describe the application's function and development goals, otherwise they will be rejected.

9. Application is still in beta phase. No beta, demo, trial, test version of the application can be on the shelves.

10. Developers do not follow the terminology requirements in the Development Procedure License Agreement (Developer Program License Agreement).

See, Apple rejected a application for a lot of reasons, and the reasons listed above probably only accounted for "may be rejected" probability of about 50%. So, developers, take a look at Apple's form and check it out for your App.