IP competition, the hands of the circle has been a fiery trend

Guide: A succession of hand tour IP sky-high trading and the manufacturers in full swing of rights, IP has become a battleground. But a hand tour product success is the key to the core of creativity and play, spending huge sums of money to win high-quality IP is only a prerequisite.
A succession of hand tour IP sky-high trading and manufacturers in full swing of rights, IP has become a battleground. But a hand tour product success is the key to the core of creativity and play, spending huge sums of money to win high-quality IP is only a prerequisite.

IP Hot

For the IP (copyright content) of the competition, the hands of the circle has been hot trend.

"Everybody's robbing. "Senior industry, hand tour matrix, Uncle told the new financial reporter, in recent years, the hand tour manufacturers for IP trading enthusiasm is very high, some IP transaction costs also with the rise, and even frequent sky-high IP."

Recently, Tencent Animation of a popular comic "corpse brother" to 50 million yuan to transfer IP. At the time of the Chinese joy, the grand literature [Weibo] 's 6 works of the hand-travel adaptation of copyright, the cumulative auction price reached 28 million yuan.

IP is so sought after, the main reason is the rise of the hand parade, mobile Internet population dividend has reached a platform period, and due to homogenization of competition, the same type of game, a large number of manufacturers are in production, the hand tour manufacturers need to seek new breakthroughs, differences point to obtain user growth.

"After the end of the tour and the rapid development of the page, the game's life cycle is significantly shortened." A good IP for users, there is a strong attraction, can be very quickly in the early days to get users. This also allows manufacturers to quickly enter the shortcut by leveraging existing IP. "Uncle said," The biggest advantage of IP is cognitive, low publicity costs, the promotion of good results.

Shanda Literature Chairman Chu Wenyu once frankly, the competition is very fierce hand tour, to find a good IP to reduce the failure rate of the game, the success of the opponent's products is quite critical.

Statistical data show: The same type of game, with excellent IP products in the user accumulation speed of the same products more than 10 times times.

More and more IP transactions are taking place.

September 10, the air network was "Quebec pull" IP adaptation rights, will be pushed with Mingshou tour. Two days later, in hand tour announced with the Tang Dynasty film Production Co., Ltd. to reach strategic cooperation, and won the annual costume drama "In The Wind" (formerly known as "Star Moon Legend") of the right to adapt the tour.

Even the industry believes that the 2014 hand travel industry has entered the IP year.

Of course, in addition to competing for quality IP as a reserve resource, many manufacturers have practiced the fight against piracy and copyright protection.

"Hand Circle Cottage wind has become a common problem on the mobile platform, each of the popular in the market hand tour products, many will be different degrees of shanzhai, imitation." "Uncle said," some small and medium-sized manufacturers use the method of playing the ball, the role of the game to change the name, and then the whole name of the game to change the face, but other including the role of positioning, the core play has not changed.

Last month, the perfect World United Hong Kong Ming River Society Publishing Co., Ltd., Beijing Fire Valley and the Kunlun World, and other companies filed lawsuits, accusing Hand Tour "martial Arts Q Biography" illegal use of Jin Yong novel character image infringement, and claims more than 14.8 million yuan. Then have "Qin Moon" IP copyright Hangzhou Mystery Technology issued a statement said, will join hands with the company to combat infringement games.

August 28, in hand Tour announced that the "Sailing king" "Naruto" and other well-known Japanese anime IP infringement works rights.

Core or play

Competition and rights, hand tour manufacturers of IP attention can be seen. But the invisible, also raised the door to the industry's barriers.

A current situation is that, in the scramble for High-quality IP, game products, the larger distributors have sufficient capital to guarantee, and have distribution channels and other platform resources, and therefore more easily available. On the contrary, some small and medium-sized tour distributors, if not a strong financial chain support, survival opportunities will be increasingly small.

"Because the current IP transaction costs are too high, limited strength of small and medium-sized manufacturers, it is difficult to join the ranks." "A small hand tour CP (content provider) told the new financial reporter, because of the early IP high input, it is bound to greatly improve the development of the game or operating costs. This would also allow some game makers to cut costs in other details. This approach, whether in the game development, or in the game promotion, will have a bad result of the operation of the game.

In its view, hand-travel products will ultimately rely on the quality of the game to attract and retain players. Spending heavily on high quality IP is only a prerequisite. A hand Tour product success is the key to the core of creativity and play.

Many hands to the new financial reporter said that the popular IP is able to attract their attention in the first time, but want to let the game's stickiness become large, can leave most of the players, ultimately rely on the quality of the game itself.

"Look at the phenomenon of rage in the social field, such as" surround the nerve cat "This is not very sophisticated game production, but can be successful. The key is its unique core play. "The above-mentioned small and medium hand tour CP said, it has contacted a use HTML 5 to make the Hand Tour team, the consultation makes a game to need how much expense." The other side of the answer is, do not have to spend money, it is only to provide a core creative, play, after the product development, fall on the other team's name.

In the moment, uncle See, Hand tour industry development so far, IP and functionality of these two aspects by vendors are too much value.

"Manufacturers should want to know what kind of products to use IP before they scramble for IP," he said. Once the original and inconsistent, the adaptation is not good, and easy to draw the player's spit, and can retain the player, it is another said. In addition, some of the hands swim in the function, the positioning of the role of the game appeared similar to ' I want to upgrade, to buy backpacks, playing materials, equipment, the next copy, Marriage, guild ' and so on the end of the phenomenon of tourism, this is the equivalent of the end of the game to move to the mobile platform.

Uncle moment says, a lot of hand swims in market research, the player is because does not understand the complex game to play the method, therefore unloaded.

He believes that hand-swimming as the hottest type of game nowadays, should appear new features. Each hand tour manufacturer should be in the game product core creativity to carry on deeply, the game product whether succeeds, in the final analysis or in its play.