Li Ning and Millet to achieve strategic cooperation, so that users feel a sense of science and technology

Recently, Li-Ning company announced with the millet eco-chain enterprises, Millet hand ring founder of Hua-MI technology to reach a strategic agreement to jointly develop a new generation of smart shoes, and jointly explore large data health areas. Li Ning hopes to cooperate with China Rice science and technology, to change Li Ning's current crisis of transition, explore the market space of smart shoes how big? Hope that by virtue of this and millet hand ring technology, can make users feel Li Ning's technology sense.

Smart shoes used to be the derivative of the millet product chain

2013, Millet technology Vice President Li Vanchang has said that the introduction of smart shoes will be a move to millet, the future wear millet smart shoes, and millet mobile phone connection, not only can calculate the route, but also to calculate the running heart rate, etc., millet will continue to be consistent with the characteristics of cost-effective. Li Vanchang also reiterated that the millet mobile phone is still the most important product line in the millet hardware, like the Millet box, smart shoes will also be the extension of the product chain.

Since the beginning of the hot children's smart shoes last year, the main bear child lost function, no doubt by many for its annoying mom and dad's welcome, they desperately need a shoe to let oneself can always know where the child, master his whereabouts. Especially in densely populated places, such as shopping malls or parks and other places, children do not pay attention, it is easy to lose, once lost will regret.

The internet is entering people's life in all directions, block can not stop, the future person wearing may be all intelligent wearable products, that is, wearable internet era has come, the most important thing is that entrepreneurs need to play the imagination, not only can make earrings, make rings, can also make smart shoes.

Intelligent wear equipment and wear equipment intelligent is the two concepts, smart wear equipment is usually first some intelligent solution, in order to solve these purposes to choose some of the more cool wear, for example, smart bracelet. The smart wear equipment is different, the smart wear equipment first in line with people's wear habits, and then intelligent. The difference between the two concepts is people's needs, consumer groups are different, the former user group is a technology or sports enthusiasts, the latter is the general public consumers.

Personalized Smart shoes are user pseudo demand

As early as in Li Ning and China Rice Science and technology cooperation, the market has appeared a lot of smart shoes. In this respect dare to do the pioneers of innovation than Nike and Adidas, they each launched in 2012 their own professional smart shoes, for the basketball and football field, can help athletes better training, data of their physical exercise effect, but because of expensive, The price of such products is always tepid, smart shoes sales are more like Nike's flagship custom shoes products positioning, for a special personalized service needs of users prepared.

For the average user, few users will go to buy a separate smart chip with smart shoes, such consumption habits seem strange, it is clear that in the daily life, we choose a sports shoes, preferred or its style and color, then the price is in line with their own expectations, The function of the intelligent app looks just a function of the user icing on the cake, after all, the sneakers are the daily wear things, not the intelligent products, there is a special part of the users will like this function, such as technical geek and professional athletes will like, but does not mean that such a function is in line with the

Li Ning and Hua-mi together to build smart shoes, hope to human real emotions and activities connected to the Internet, to create revolutionary new products. It is reported that Li Ning running division and millet hand ring after a year of research, the Li-Ning professional sports Laboratory of Chinese runner data and professional test data into a series of new algorithms, by the millet hand ring research and development team implanted to the sole smart chip.

Li Ning and Hua Mi technology to launch the smart shoes, smart chip through the collection analysis runner running posture, gait and other data, can provide professional guidance. At the same time, the new running shoes will be linked to the mobile end of the Millet Movement app, the movement of the process and results of movement recording, gait analysis, professional guidance and mileage swap.

What are the selling points of smart sneakers?

Technology and fashion have been closely linked. The first machine in the Industrial revolution--the loom has a close relationship with fashion. The Industrial Revolution just started by changing the way people dress. With technology, there is a group of designers in the ordinary middle class and the bourgeoisie.

In the 2014 Geek Park, China fashion godmother hung the idea of dress and fashion: Now the world's fashion will be reshaped by technology, the fashion brand, designers who seize this opportunity will become the leader of the New world.

Li Ning in recent years has been criticized for its development, it wants to transform, but has been not the pursuit of users. This cooperation with Hua-MI technology is the most daring transformation of Li Ning breakthrough. Li Ning's two sports smart shoes are about the same price as regular sports shoes on the market, but there are no other advantages. In everyone has millet bracelet under the premise of the function of smart shoes in fact, the user is dispensable, and did not arouse users want to buy strongly desire.

So in the author's opinion, smart shoes This product sales quality, or look at the product segmentation positioning, the main crowd, according to the consumption of people in particular to do product marketing promotion. Children's smart shoes are the main positioning, find lost function for parents is a very good function. Nike and Adidas launched the smart sneakers, according to different areas of segmentation, athletes also have some help. But for ordinary consumers, the brand will still solve the user "Why do I want to buy this product" marketing problems? If you are launching a smart sports shoe, then you need to solve the user's accumulated data, how to convert it into the real role of people's lives, so as to better motivate users to exercise.

For example, sports shoes and hot cool game to do cooperation, the actual user exercise some data, can be converted into virtual Parkour game gold coins, and even can redeem some props, can produce a certain product stickiness, thereby better service users.

Will smart shoes be a new blue sea market? Certainly, it is to see how manufacturers according to the characteristics of smart shoes to do marketing, to arouse the user's desire to buy, if just think a shoe ride GPS Bluetooth chip, with an app can call smart shoes, then this is really too young too simple!