Microsoft Dynamics optimistic about China Opportunity CRM converged cloud computing social network

Microsoft Dynamics includes Microsoft ERP and CRM products, with 350,000 customers worldwide and 5 million users. Dynamics sales of more than 1 billion U.S. dollars, business growth in the previous fiscal year 10%, the first quarter of this fiscal year, dynamics growth rate reached 17%. Over the past decade, the dynamics Composite annual growth rate of 20%, the industry's overall growth rate only 5%,dynamics has been at a higher than the industry average rate of growth.





Dynamics is not the biggest sales department within Microsoft, but it is the fastest growing. The Microsoft Business Solutions Division (MBS) General Kirill Tatarinov points out that dynamics to develop itself by leveraging Microsoft's strong global platform and the $9 billion trillion of research and innovation funding each year. For modern enterprises, business applications are very important, dynamics provides customers with a complete value chain.





focus on cloud computing applications





He says Microsoft Dynamics has two major features. One is simple and flexible, traditional business applications are difficult to use, Microsoft makes business applications easy to become seamless connectivity, users using Dynamics CRM can easily complete their work, thereby enhancing productivity.





another point is to focus on cloud computing, cloud computing is a trans-era technology transition, while Microsoft Dynamics can improve customers ' ability to fully utilize cloud computing. Microsoft has consciously designed the dynamics CRM, whether it is in the customer's built-in environment or in the public cloud environment, to ensure the efficient operation of the data center, but also to ensure the built-in environment and the public cloud environment of the great flexibility of free migration.





dynamics customers are increasingly using cloud computing, while 2/3 of new customers choose to deploy the Dynamics CRM online solution in the cloud.




According to
, the Microsoft Business Solutions division focuses on five major industries, manufacturing, retail, wholesale and distribution, services and financial services, plus public and government sectors. In addition, the medical industry is still in the incubation stage, in the future, will consider the medical field as a "five plus one" to upgrade to one of the formal key industries.





opportunities in the Chinese market





Kirill Tatarinov said that a vibrant technology development blueprint has been planned and built, and that Microsoft will continue to innovate and invest in this area, offering more technology to customers, building a partner ecosystem, and allowing partners to help Microsoft push technology to more customers in the marketplace, Progress together with partners.





He stressed that China for Microsoft, for Dynamics, is a very important market, the opportunity is huge, look forward to dynamics opportunities in China. We think that the Chinese market has matured, ready to accept and promote dynamics products, Microsoft coincides with its time, at this right time to come to China market development.





in the Chinese market, customer demand for Microsoft CRM and ERP solutions is great and feedback is very good. Microsoft has established large research and development centers in Beijing and Shanghai, providing technical support to dynamics, and research and development of dynamics business in China and the entire Asia-Pacific region is also in Shanghai.





last year, Microsoft set up "Microsoft China Cloud Computing Innovation Center" in Shanghai, designed to effectively help Chinese companies and partners better understand cloud computing and learn more about how to make the most of this potentially limitless technology. This is combined with China's Twelve-Five plan to emphasize the development of cloud computing, hoping to accelerate the push of Chinese companies towards cloud computing.





Microsoft Dynamics CRM focuses on working closely with partners to improve the capabilities of users in the vertical industry. In the Chinese market, dynamics already has a number of close partnerships to help users address the needs of the vertical industry. Kirill Tatarinov said that Microsoft is particularly focused on the Chinese market and that we need more partners to bring our technology to more Chinese customers.





In addition, Microsoft's unified communication and collaboration technology has driven a number of new, different styles of enterprise development, Dynamics simplified the organization and external communication, especially to enable them to use social networking technology to develop their business.





the integration of social networks





Microsoft Dynamics CRM came to market about 10 years ago, during a period of comprehensive technological transformation, from the initial traditional packaging products to the current online cloud computing service delivery, the update cycle is reduced from three years to six months now.





recently, Dynamics CRM has introduced new updates, and it is worth mentioning that this update contains the functions of social networking. A "personal page" like Facebook wall is created in Dynamics CRM online, where users can closely track changes and updates to all objects, including sales opportunities, customer situations, an event, or even someone.




The introduction of the
social networking feature, which is equivalent to adding a new form of communication and collaboration in addition to traditional e-mail, offers customers a choice, a flexibility that allows them to run their business as they wish.





Kirill Tatarinov says social networking is now a fashionable trend that represents what both individuals and businesses want to do, want to do, and have to do, reflecting the need for people to communicate and collaborate with modern technology anytime and anywhere.





He pointed out that Microsoft has been doing a considerable amount of work in trying to address the need for collaborative communication among companies, including SharePoint, Lync, Skype, and so on, which has already worked well for customers in the field of communication and collaboration. Communication and collaboration is always a core strategy of Microsoft, Dynamics CRM to achieve social networking functions, which means that we have taken a step forward in this journey.





Kirill Tatarinov said that the Internet is a driving technology that can be seen as an organization, like the organization of textiles, combining various elements to form the modern organic network. In layman's parlance, without the internet, there is no cloud, mobile or social network.





Mobile technology is also a very important transformational technology in today's business and technology world, and mobile technology is widely used worldwide. So, both in terms of infrastructure and dynamics, Microsoft has technical support for mobile scenarios. For example, the latest updates through Dynamics CRM can support interactive access for Windows Phone 7.





The advantage of winning opponents





Speaking of competitors, Kirill Tatarinov admits that for SAP and Oracle's two CRM friends, in addition to the high price of products, system deployment and maintenance also need to continue to spend money at a time, this is in stark contrast to Microsoft's approach, we emphasize soon to have the return on investment, users can quickly deploy, And it quickly began to gain from deploying Microsoft's products, and at a lower cost.





compared with Salesforce products, Kirill Tatarinov believes that Dynamics CRM has many advantages, the most important one is that it is Microsoft's CRM products, Dynamics CRM built in Outlook, not integration, The connection between the two is seamless.





Another difference is that Microsoft's way of using cloud computing, Dynamics CRM can run in the customer's built-in environment, on the other hand, it can run in the public cloud environment, and it can be hosted by the partners themselves. This unique approach is especially appropriate for China, where many Chinese companies are more willing to put Dynamics CRM on a private cloud.

(Responsible editor: The good of the Legacy)