NFC is becoming a standard for smartphones to enhance terminal competitiveness

Our correspondent du with the development and popularization of smartphones, NFC (near-distance communication technology) has developed rapidly and gained more and more recognition, NFC is compatible with the existing contactless smart card technology, and it has become a formal standard supported by more and more major vendors. The latest report from Forrester, a market research firm, estimates that 2011-year mobile phones that support NFC technology will reach 40 million to 50 million.　　At the end of 2012, around 300 million mobile phone PDA will have NFC capabilities, which will dominate the smartphone market with about 20%,NFC becoming smartphones.　　NFC battlefield even though NFC, developed by Philips and Sony, is currently used mainly for store-payment applications, the near-field communications technology has gained widespread support over the years. Last November, Eric Schmidt, the chairman and chief executive of Google Inc. (April 4, 2011), expressed a "NFC" expectation for short-range wireless communications technology. One months later, Google announced that the new portable software platform "Android 2.3" supported NFC, and embedded NFC in the company's smartphone "Nexus S" (Produced by Samsung Electronics, Korea). May 27 This year, Google also held a press conference, announced the test mobile payment system Google Wallet, users need only a built-in NFC chip mobile devices in front of a special terminal scan, you can quickly complete payment.　　The system will be officially open to consumers this summer, the specific launch time around September 1 this year. In fact, it is not Google that favors NFC. Beikewen in the smartphone industry, such as Microsoft, Apple, rim of Canada and Samsung in South Korea, are also watching NFC closely and starting to work secretly on NFC technology. Microsoft has previously said it will add NFC to its Windows Phone 7 smartphone in the second half of the year, and Apple's iphone smartphone is expected to build on NFC capabilities in next-generation products. Curve, the third-largest computer maker BlackBerry Rim, has recently launched a series of photos of a new set of BlackBerry R006, which people familiar with the matter said would be a mobile phone that supports NFC payments, perhaps a potent weapon for the BlackBerry Jedi to retaliate. Samsung is also gradually adjusting its product strategy.　　It is reported that Samsung will launch a new Samsung Galaxy Sⅱ, code-named 9101, it will support the NFC feature. Industry insiders say at least 10% handsets will support NFC technology next year; The smartphone operating system's giant alligator, Google, says that all future Android handsets would be built with NFC chips ...　　As smartphones become the norm for people's lives, NFC is becoming the standard for smartphones. NFC creates a new lifestyle there is no doubt that smartphones are the brightest star in the end market. Market SizeConstantly expanding, new mobile phones, product features a wide range of operating system dazzling, the target group Shamphi the finer, the product features more and more distinctive ... But under the chaos, the most important mission of smartphones is to return to the essence of serving people's daily lives, NFC is a typical application.　　NFC integrates contactless card readers, contactless cards and point-to-point functionality into a single chip, creating countless new opportunities for consumers ' lifestyles. NFC applications can be divided into two categories: "Security Application" and "unsafe application". The so-called security applications mainly include such as bank cards, bus cards, campus cards, access control systems, enterprise card and so on, and its main NFC cards to simulate the way to achieve, and not security applications include such as tag reading and point-to-point information exchange as a typical application.　　This application will be in the future with online, mobile internet, location service systems and social networking services to achieve more innovative application scenarios. It is understood that the current field of near-field communications is the most commonly mentioned scenario is the NFC smartphone as an "electronic wallet" to use, NFC can complete the small mobile phone payment, has now become the global mobile phone mobile payment in the field of the fact of the standard. When you close your cell phone to a "card scanner" with NFC chips, you can read the payment information, and you can scan the small dots or labels similar to the two-dimensional code (QR code) to know the product information, advertising, coupons or other offers.　　By supporting NFC (Near-field communication technology) mobile phones, users can download coupons on display ads, and the system will also lead users to the nearest restaurant consumption, to consumers, businesses and businesses to bring benefits.　　NFC facilitates the development of the "contactless payment" mobile payment business, and in the future NFC is expected to accelerate the process of replacing credit or debit cards with smartphones. The popularity of NFC technology is still some time in 2007, with the advent of the 3G platform and the beginning of the internet of things, the NFC technology of Nokia mobile phones has become more and more popular. Mobile operators, handset manufacturers, network operators and other related forces in the domestic mobile payment industry are actively digging up the great value of mobile NFC applications. The big development of smartphones and tablets has proclaimed the age of mobile internet. The convergence between NFC and smartphones makes the real connection between IoT and mobile Internet. This will also let people's lives truly enter the age of wisdom. Imagine this scenario: you are on the way to work, through the mobile phone remote control of the water heater to burn hot water and into the bathtub, through the network to inform the home of the microwave oven to start cooking, home can be comfortable to wash a hot bath, eat a delicious dinner dinner.　　Such a scenario, perhaps in the near future will become a reality. The prospects for NFC are good, but challenges remain. The first is the manufacturer. Because of the industrial chain involved in a lot of downstream manufacturers, such as mobile phone manufacturers, mobile communications operators, bus companies, Banks, UnionPay, which complicates the overall business model and limits its rapid development. Next is the standard of unification. At present, the platform is not compatible, if there is no one can be recognized by all parties to the unified standard, the message is not garbled is the content of dislocation, such cross-platform applications are still unreachable. Once again, the divisions within each platform. Nokia as an example, the current Nokia's three symbian^3 mobile phones only C7 integrated NFC chip, N8 and Nokia are not, the interaction between mobile phones have a great impact. Finally, consumer spending habits are difficult to change for a short time. People accept new things in a certain way, and accept new technology slowly, even if the new technology is obviously more convenient than the original is not enough to change user behavior.　　NXP, director of business development at the Intelligent Identification division of Greater China, Ciaran Fisher also believes that the popularity of user habits (user education) and NFC handsets will be two major challenges. Despite the long road of NFC technology and the change in user habits, we believe that NFC, with its low cost, ease of use and intuitive nature, is a trend in the near future.