Number of the business: not to sell the data can still rice?

Strange number calls, http://www.aliyun.com/zixun/aggregation/18029.html "> screen shows that more than 10 people have labeled it as a" real estate agent ", did not intend to buy a house you decisively hang off; dial a takeout phone, Not only the full name of the catering company, detailed address listed, but also attached a few star ratings.

Similar number services for many mobile phone users are accustomed to, the provider behind the company is a low-key start-up "phone gang", currently has a collection of 60 million business organizations of the number database, with more than 20 smartphone manufacturers and software companies to reach a partnership. But they insist not to sell data, free to open to partners, telephone help founder Hairiness told South all reporters, at this stage is not anxious to make money, but how to profit has already in mind, will refer to the Yellow pages of the model.

Get through the enterprise cooperation

Hairiness built in the telecommunications industry, has more than 10 years of experience, 2011 coincided with the rise of mobile internet, so try to combine the two, to telephone service as the direction of entrepreneurship. In his view, the commercial value of this is self-evident, once brilliant yellow pages is the best reference, but no one to dig well.

The first step is to set up a number database. hairiness Introduction said, online collection is their main channel, at the same time, with different fields of vertical portals, business owners also have data cooperation, the team again through technical means to verify, update, ensure accuracy. Product form is a PP to present, positioning the user-oriented number search engine.

But he soon found that the TOC was not a good way to go, not only the need to increase the number of app downloads, but also a short period of time to obtain a limited range of users; To change the point of view, can directly find the number of data needs of the enterprise cooperation, such as mobile phone manufacturers, security software providers, etc., with the other side of the existing user size, Quickly push the number service?

However, there were not many companies that recognized the value of telephone calls, and the team had a lot of slammed. Hairiness built frankly, until the second half of last year, we only slowly realized that the phone number is really useful, millet, Tencent, Ali has become a telephone help partners; With the giant leader, other enterprises to open up a lot more smoothly, the current main partner has more than 20, covering the end user over billion.

A huge amount of users and "feed back" database. He pointed out that now all partners are involved in the Telephone Number Identification Alliance, in order to let users take the initiative to mark the phone number received, which is harassment, which is advertising, but also can be corrected at any time, forming a number ecological circle.

Binding Living Services

In addition to basic number queries and identification, the idea of hairiness building is to use data and services to "bind" various scenarios. In the telephone and millet cooperation, the user calls the operator customer service process is simplified--no longer to waste time listening to a lot of voice instructions, dialing number, in the Drop-down menu in a number of keys can be directly to the operator.

This is only the first step, then he imagined that even the phone does not have to fight, directly in the corresponding merchant's yellow pages inside display and operation. Where the head can be combined with local life services, he's called takeout as an example, and has always been the first to call, then order the meal, wait for each other to pay after the delivery, and then save by the number, in the dialer input keyword or positioning can be traced to the phone, the point in the next pop-up menu, after the election can also be completed to pay. In this way, all the phone numbers are just an ID, in order to connect with the merchant, the service grafted in. Hairiness said that the value of telephone help is the number of accurate data database, the current stage does not consider revenue, will pay more attention to product development and user experience.

[Third party reviews]

Suggest to do Address book product

Comment: Zhong, senior expert of China Electronic Commerce Association

Looking for the Yellow pages is to find information, I think the profit model is only one, is the bidding rankings. It is more complicated to build consumption and payment scenarios after finding information. Think about it, telephone help now with millet cooperation, is the millet in the control product, uses the telephone to help the database to complete the user's experience upgrade, this is both sides in the front-end resources cooperation; Then in the back end, millet would like to go with the phone to build scenes, such as open millet payment? What is the motivation to do this? You will find that the initiative is in the hands of each other. Moreover, the construction of the scene to change the user habits, such as the future to find a restaurant without the United States and the general public comments, directly through the number search, this difficulty is not small, have a strong ability to operate the line.

Looking back, why did the telephone help to open the resources free? I have always felt that a company with resources should sell its resources, and if it does not sell, it may not be easy to get a third party user data through free resources and then make a profit. In addition, since the telephone to the advantage of resources, it is best to do their own address book products, then get users are their own, and then build on the basis of life on the scene is more logical, of course, this accumulation of the process is not a small challenge.