On the experience of Internet products in China

More and more netizens are aware of the word "user experience," although they may not fully understand what the user experience contains, but at least they can tell you what is good and what is not. And Web1.0 times is different, Web2.0 era site, users do not have only one choice, on the contrary, users have a lot of choices. If a site has a very poor user experience-unless the user has to use the site-the user will slowly leave.

This period of extreme guest observation to discard the past only praise not criticism of the style, try to analyze the Chinese Internet users experience very poor products, services and phenomena.

One, don't be so complicated.

When our observers asked his followers on various microblogs, "What do you think is the very poor Internet experience in China, but sometimes you have to use 5 websites/software/mobile apps?", and almost every one of them contains the "Alipay". Even, some people reply 5 "Alipay" continuously.

Alipay is the most expensive payment service in the country, and its user experience is poor, largely because it costs a significant amount of money to complete one payment. Let's simulate a use process:

1, User A want to buy on Taobao value of 3000 yuan of merchandise, he found his account has no money, so call users B from Alipay to transfer him 3000 yuan.

2, User B in Apple Computer Mac system under the Firefox browser to open Alipay, ready to log in, but could not enter a password, prompted to install security controls. At this point, because the security control only has a Safari browser version, he must replace the browser.

3, B turned off Firefox, opened Safari, reopened Alipay website, click to download the security control in the Login box, security control prompts him to restart the browser, so he restarted safari.

4, B finally logged in to pay treasure, he found the "I want to pay" button, ready to give a dozen money.

5, when he entered 3000 yuan, the system prompts him to only send a remittance of 2000 yuan.

6, B in Google to find a solution, he must become a Alipay certificate users, so you can transfer 3000 yuan a one-time.

7, when he struggled to find the entrance to the application certificate, the system prompts said: "Sorry, digital certificate temporarily does not support your browser." You can use: IE, roaming, tt,360 browser login.

8, B feel very helpless, because there is no hint under the MAC system Browser, exactly, Mac without IE kernel browser.

9, so, B to find colleagues borrowed a Windows system computer, using IE opened Alipay, Alipay prompted him to install security controls can be used.

10, B once again installed the security control, and entered the application Certificate link.

11, the application of the certificate, Alipay prompts will send text messages to B mobile phone to verify, so B had to take out the phone to see the text message.

12, after tossing the most days, B finally paid a.

13, a waited a long time, finally wait until 3000 yuan.

14, however, a received Alipay notice, said his account did not pass the real name certification, can not use B transfer over the 3000 yuan.

15, a very frustrated, but 3000 yuan is still to use, so he scanned the identity card out, submitted to Alipay, preparation of real-name certification.

16, however, the real-name certification is not immediately completed, that is to say, a need to board one or two working days, his real-name certification can be completed, he can use the account of 3000 yuan.

17, A and B both felt angry and vowed not to use Alipay anymore.

If you use expressions to describe the moods of A and B, it will be:

A：

b

Alipay will be the tedious step of the beautiful name Yue: High Security. America's largest payment service PayPal, you do not need to install security controls when you log on, and you do not need digital certificates. Why is there never a report about PayPal's poor security?

Security is not an excuse for poor user experience. High Security website, user experience can do well, PayPal is an example.

If Alipay relied on a large user base, not to improve the user experience and efforts, it is likely to be peers to catch up. Of course, the current peer Tencent Tenpay, fast money in the user experience does not better than Alipay, this may be Alipay has been not thinking about the reasons: anyway, others are worse, why should I do better?

Two, don't force me to use IE 6 line?

In the microblogging survey, we received feedback from the second user experience poor site is: NET silver. Not some net silver, but each net silver.

IE is the worst-known browser, but Chinese banks have the deepest love for IE.

"Please use IE", "Please install security controls", almost every bank will require customers to use IE, while installing the bank-provided ActiveX control to log on.

If you are using Firefox, sorry, you can not use the net silver, you have to switch to ie. If you are using a Mac or liunx, sorry, you have to change windows. Banks think that owning windows and owning IE are their clients, and the rest, in a popular phrase, is a cloud.

Some banks, such as the Bank of Beijing, not only have a special interest in IE, it is reluctant to IE6. If you log in to the bank of Beijing with IE8, the background will be a mess, as shown in the following picture:

You have to use IE6, yes, a browser that has been rolling out for 8 years to make the page "normal".

The reason why the domestic net bank asks the user to use IE is because they used the active X technology that was considered safe when they launched the net silver from the beginning, and the active X technology was invented by Microsoft, it must apply to IE.

Active X can effectively block the keyboard listener, so it can effectively prevent the user's bank password from being monitored.

However, Active X is inherently flawed and has numerous security vulnerabilities. A simple browser toolbar can easily steal the user's data, not to mention using an Active X program installed with administrator privileges?

To solve security problems, you cannot rely on a tool that has a security vulnerability in itself.

But for domestic banks, abandoning active X technology and embracing browsers outside IE will undoubtedly bring them more human costs. The scariest thing is not to spend more human resources, but the leaders are unaware that there are other xp+ie6 in the world.

Thankfully, Pu FA Bank and CCB have now supported non-IE browser logins, while other banks have not yet heard anything.

Three, do not consume my mouse life, OK?

Domestic portals like to allow users to click a few times the mouse, trying to get more traffic in this way, as well as potential ads click possibilities.

A very common example is:

1, the portal in the News home page headlines place an attractive title

2, users click on the title to enter the page is not the news, but the news belongs to the topic page

3, users in the special page to find the original want to see the news, click on the title finally entered the news page

For the user, the 2nd step is completely omitted because the user clicks on the headline to see the news, rather than looking for the news again on the topic.

Look at another example:

1, the user opens a news page

2, read a picture and a paragraph of text, click on the next page to continue to view

3, read a picture and a paragraph of text, click on the next page to continue to view

4, read a picture and a paragraph of text, click on the next page to continue to view

5, read a picture and a paragraph of text, click on the next page to continue to view

......

17, read the news, closed the browser

To read a piece of news, users need to click More than 10 consecutive mouse.

Portal site in order to improve its flow, had to use the next three flow of fraud means, in addition to the above two methods, more common also: the use of sexy pictures, the use of alarmist headlines.

Portals should increase traffic by improving the quality of content, rather than trying to get users to load redundant content to make their traffic look better, and to give advertisers a better look at the data. In the Chinese Internet of plagiarism, the content is never exclusive, if your website user experience does not good enough, the user will leave sooner or later.

Iv. state-owned enterprises please give some strength

Bank of China's BOC handheld software is considered one of the worst-performing Chinese software in the iphone App store.

The idea that banks are madly in love with IE is a big step forward for them to launch iphone clients. However, although they have almost endless resources, they do not make people feel satisfied with the product.

In the case of Bank of China's BOC palm, this iphone application requires that you do the following to sign in:

1. Turn off WiFi. Yes, you cannot use WiFi logins.

2. Use a computer with IE to set up the net bank login ID. Yes, I can't sign in with the bank card number.

3, the installation of bank-provided communications Plug-ins can be used. This communication plugin will cause the iphone to next fail to use 3G.

As an iphone, not using WiFi is a waste of feelings; as a bank client, you cannot use a bank card number, and you must use a custom ID to log on is a thing that makes people silent; as an iphone application, users need to install additional communications Plug-ins to use, This is an absurd thing.

The construction Bank's iphone client is no better. Like clients in the Bank of China, this client cannot log on with WiFi, or even use cmnet as an access point. Cmnet is the only access point that China Mobile users can use on the iphone, so the construction Bank provides "communication Plug-ins" for mobile users.

These user feedback, the banks have seen it:

To say that the Bank of China and CCB did not test the iphone software on the line is not convincing, it is not without the tester, but the lack of a good product heart.

State-owned enterprises, please do the product to give a little, money spent, but the product is far from the times.

Five or one knife cut to delete the post

In China, it is normal to delete a post.

The majority of Chinese netizens can understand the deletion of this behavior, but the deletion of the post is one thing, the disorderly deletion of the post is another thing.

In general, posts that violate Community policy are deleted. But most of the time, the post inspectors often for the sake of convenience, will not violate the Community policy posts deleted.

When Bupt, known as the "Father of Gfw", Fang Sina Weibo, many people went to Sina Weibo to express contempt for Fang. These expressions have been deleted by Sina. However, there are some normal Xiangfang principals to greet the microblogging was deleted, Sina in order to avoid trouble, simply across, delete all the Weibo reply to the party principal.

As said before, the deletion of posts, Chinese netizens are understood. However, the indiscriminate deletion of posts, which is affecting the user experience. In the context of the deletion of posts, the site's review team should have the ability to distinguish between right and wrong, know what should be deleted, which should not. Instead of cutting the operation for the sake of convenience.

This part of the example can not be lifted, the observation of this period can not come out.

From the Geek Park.