Pocket Shopping low-key online PC-side website, become an independent trading platform

July 11 News, it is reported that shopping guide application pocket has recently low-key online PC-side website, but the site has almost torn off the "Shopping Guide" label, become an independent trading platform.

It is reported that this PC version of the site is not actually a pocket shopping guide app transplant version, but for the pocket shop under the application of the "micro-shop" platform. Most of the platform sellers for the micro-shop sellers, users can directly in the platform to complete payment, and do not need to jump to Taobao, Jingdong, Fank and other shopping sites.

Pocket Shopping PC version is actually built for the Micro store sellers

Look from the structure of the website, pocket shopping pc end covers the trend of women, boutique men, beauty body, living home, mother and child toys, sports outdoor, gourmet products, digital home appliances, such as 8 categories and a number of subcategories, a big want to create a "small Taobao" posture.

Payment, the current pocket shopping PC version only supports Alipay and UnionPay to pay two kinds of payment methods. In order to ensure the security of the transaction, the micro-store official also introduced a similar to Alipay's secured transaction form: After the buyer payment, the micro-store will be used as an intermediary agent for safekeeping; After the buyer received confirmation of the transaction, the micro-store authorities will be the purchase of money to the seller.

Just last April, Wang, a pocket-shopping CEO, had made clear to the billion power network that pocket shopping had no intention of doing PC-side, and that he was confident that the future would be the world of smartphones and tablets, and that the market for mobile marketers was big enough to develop a PC version.

And for the building of the PC side of the site, Wang to billion power network explained that the purpose of the pocket shopping is not to do a central shopping platform, but purely for the micro-shop sellers gathered traffic.

According to Wang, because the micro-shop sellers have all focused on the mobile end of the shop, drainage methods mainly rely on micro-bo, micro-credit and other social networks, traffic sources are relatively dispersed. Pocket shopping has been trying to use the advertising alliance to grow the source of the seller's traffic, but one problem exists on the mobile side: many of the websites that support the Advertising Alliance (divided by CPS) are also concentrated on the PC side, without opening the mobile end of the drainage channels, which caused the micro-shop sellers encounter traffic

"Therefore, the main purpose of the pocket shopping to open the PC version of the site is through the Advertising Alliance for the micro-store seller drainage, currently only paid sellers to show on the PC-side site." Wang explained.