Samsung is becoming the next Nokia Chinese maker to rise rapidly

The rapid rise of the Android platform and the South Korean Samsung Electronics family has led to the rapid collapse of former handset giants such as BlackBerry, Nokia, Motorola Mobility, or the sale, or exit, or marginalization of small companies. However, in the context of the big screen of Apple handsets and the rise of China's cost-effective corps, Samsung Electronics mobile phone business is entering a dilemma. A few days ago, foreign analysts made clear that Samsung Electronics is becoming the next BlackBerry and Nokia. Benzinga, the US financial news website, quoted Globalequities research analyst Chad Helli as saying: "With the current status of Samsung Electronics, all indications are that Samsung will be the next BlackBerry and Nokia." Greenson, a senior analyst at IHS, a technology-Danielgleeson company, said Samsung Electronics was already at risk in the mobile phone business, and that the danger involved Sony, HTC, LG Electronics and other manufacturers. Greenson said Samsung Electronics, Sony, HTC and other manufacturers, are now facing the huge profit or break-even pressure, while compared to Samsung Electronics may have some cushion. Greenson says Apple has launched a big-screen handset market, which has put huge pressure on Samsung Electronics in the high-end handset market. In a sense, Samsung Electronics and Apple are all facing the same challenge – the lack of innovation and the inability to support higher premiums by brands alone. Samsung has become a big screen smartphone, but the previous flagship mobile phones, have been accused of too little innovation, can not pull the desire to buy. Recently, the news that Samsung is ready to adjust the next generation flagship mobile phone S6 design ideas, but the early disclosure of configuration information shows that S6 and previous versions are not essential differences. According to legend, S6 will use a 5.5-inch screen, with a resolution of 1440x2560, 64-bit eight-processor, 20 million-pixel rear-facing camera. On the screen, it will surpass Apple's iphone6plus, but not as much as Apple's A8 in processor performance. The analyst Greenson said that from the screen size of the mobile phone, Samsung Electronics options are very limited, because they have to put a larger size to the note series mobile phones, S series can no longer, in other words, Samsung s flagship mobile phone size, there is no big expansion of space. If Samsung doesn't want to be the next BlackBerry and Nokia, they need to do more than just upgrade their hardware, analyst Chad Helli said. Chad Helli said: "The configuration itself, is the source of disaster, excessive attention to hardware configuration, Samsung Electronics is the core of the problem." Samsung, he argues, must consider hardware configurations from a broader perspective. Chad Helli that Samsung Electronics needs to focus on software, and that software is more than just an operating system. Chad Helli said: "All manufacturers are carrying Android 5.0, what is their uniqueness?" What are the differentiated features of Samsung? He says the era of people buying smartphones based on hardware configuration hasGone. The industry generally believes that the current plight of Samsung Electronics Two aspects, the first is at the high-end by the impact of Apple's big screen phone, big screen advantage is weakened, and in the low-end mobile phone field, Samsung long-term neglect, leading to millet Huawei represented the rapid rise of the Chinese Legion, in China, India, Southeast Asia, Brazil and other emerging markets, The low-end share of Samsung Electronics is fast being snatched by Chinese companies. Foreign media pointed out that the Samsung electronic mobile phone business in China is facing the crisis, is spreading to India and other countries. Relying on sales, Samsung Electronics has become the world's first smartphone. But because of the extreme weakness in the operating system, application software, digital content and other soft power, Samsung Electronics market influence and fan loyalty, and Apple is not at a level. In the rankings of Google (Weibo) and Apple's App Store, the shadow of Samsung Electronics is barely visible. Its weakness in software is evident. Recently, Samsung has shut down the chat tool Chaton. It has been recently reported that Samsung Electronics will launch the Tizen system's mobile phone in India this month 10th. But many media analysts believe that Samsung's ability to operate mobile apps is not even as likely to be as successful as the failed HP webOS, BlackBerry, and the struggling Microsoft Wp,tizen. In addition, Samsung Electronics moved 500 software engineers from the mobile sector to consumer electronics and research and development in September this year, and South Korean analysts point out that Samsung Electronics is not prepared to spend much effort on Tizen systems. Morning）