Samsung "Low" to target the three or four-level market customized new products

Dialogue Samsung electronic Greater China Region President Jin Rongxia from the market research company DisplaySearch A report shows: Samsung Electronics 2011 The second quarter of the global television market share of 22.6%, sales share of 18.7%, are ranked first.　　Gartner's data show that the market share of global mobile devices is Nokia, Samsung second, LG third, Apple Four, the world's largest Android smartphone maker by sales. 2010 became the world's largest it giant, but Samsung is not comfortable ——— Intel into the storage chip market, and the use of patent lawsuits stuck in the lifeblood of Samsung, the world's foundry giant Hon Hai, the founder of the company, said yesterday, to unite Japan against Samsung. In fact, Samsung itself has a strong sense of crisis. "At the beginning of 2011, the original Samsung Electronics Greater China Marketing President Jin Rongxia promoted to Samsung Electronics Greater China Region president."　　The marketing-born new president, known for his pragmatic management, has been busy visiting factories and research and development centers in Tianjin, Shanghai and Suzhou, and has been busily touring four to six markets in recent days. Jin Rongxia, who has lived in China for 20 years, often says the Chinese market is very important.　　The facts also show that Samsung China has already accounted for more than One-fourth of Samsung's global sales, and is the second largest market for Samsung Electronics and is gradually becoming the core of its entire international market.　　China's three or four-tier market has huge opportunities South: Samsung launched the "President Wanli Activities", meeting with industry opinion leaders, and the Southern Press media Group Chairman Yangxingfeng meeting, what do you experience? Jin Rongxia: The ancient Chinese said, "read thousand books, walk thousands of miles." "The starting point of this event is actually three words: go out." The main purpose is two, one is through with other outstanding enterprise's leader exchanges, expands Samsung's business development space, obtains the enterprise management the inspiration.　　For example, I listen to Yang president introduced a lot of media, which the president said the most words is "innovation", which is very good! Another purpose is to "operate on the spot". Samsung's consumers have extended from a first-tier city to a market of four to six, unable to stay in Beijing or Shanghai, as they have in the past.　　This time to Guangzhou, I myself as a delivery agent, with the engineers randomly selected a new Pearl River City in the user for its door-to-door, and personally involved in the installation and commissioning of products.　　Journalist: You have been in the three or four-line market in recent times, does this indicate that Samsung will have new strategic deployments for these cities? Jin Rongxia: We all know the importance of the three or four-line city, China's urbanization rate has almost reached 45% this year, the United States and Europe, Japan and other places urbanization rate has exceeded 70%, China still has room for development. This means that China's 三、四级 market is a huge opportunity. With China's urbanization process speeding up, the rural market is growing, accounting for about 50% of the share, so Samsung Electronics is also developing suitable products for China's rural market. For example, our color TV is originally biased in high-end, then we willFor the three or four-line city, the introduction of customized, competitively priced products.　　In the channel, the future may strengthen for the small and medium-sized cities and rural market layout, Samsung has been in the rural market has continued to extend the network to lay, we and local traditional stores, local chains, department stores are strengthening cooperation.　　Mobile phone to strive for the first South are: relative to color TV, mobile phones in the Samsung high School low-end product coverage more comprehensive, in the three or four-line city layout of the advantage? Jin Rongxia: 2011 Samsung Electronics assembled the advantage resources of the whole industry chain, with the name of G a LA X Y (the Furious) assembled Samsung based on a ndroid system intelligent terminal.　　These products cover a full range of high-end, midrange, and entry-level offerings, both for high-end people's flagship smart products and for young, custom-tailored fashion products that offer diverse choices for different consumers.　　Three or four-line market consumers tend to low prices of products, relative to Samsung color TV concentrated in high-end products, Samsung mobile phone coverage, in these markets have more advantages, while for the mobile phone market, three or four-line cities and one or two-tier cities have similar places.　　South: Now smart phones are very popular in China, Samsung smartphones in China to develop a clear target, the future market share of the expected to achieve how much? Jin Rongxia: Smart phones, smart home appliances, digital cameras and other fields will be Samsung Electronics 2011 China's strategic focus.　　In the smartphone arena, Samsung Electronics has now chosen the Chinese market as an important site for its serialized g A LA X Y "unparalleled" strategy. 2010, Samsung Electronics in the Chinese market for 39.6 billion U.S. dollars, accounting for global market share of 29%.　　There is no doubt that we have the ability to do the market first, and I will work for that.　　Enhance the advantage of the difference of Intelligent TV Reporter: This year, China's overall sales of color TV market downturn, Samsung how to deal with the TV industry the trend of the overall market decline? Jin Rongxia: This year's big market environment is really worse than expected, especially in home appliances, the slowdown in growth rate, not only Samsung, Chinese manufacturers are also facing such problems, such as LCD panel prices lower, many local enterprises are also doing some price reduction, so for us, the primary goal is to improve the competitiveness of products.　　Samsung will develop more intelligent products in the future, which will further enhance Samsung's brand value in the market. As far as colour TV is concerned, one of the most important tasks this year is to improve the brand image. SM Art TV is smart TV, every manufacturer is doing smart TV, many people understand that the smart TV is to watch video on the internet TV, in fact, Smart TV is a content integration equipment, Samsung's home appliances can be shared by the device to improve the intelligent experience, so in the hardware is not just selling a TV,　　Instead, the concept of home appliance sharing services is brought to all consumers. In terms of content services, we and Shanghai SMG Cooperation in the video on-demand service at the end of August can be completed online, usersFree to watch a large amount of HD genuine blockbusters and quality programs, we are gradually through the content of the construction to enhance the advantages of differentiation.　　I also met with the top brass of China UnionPay to explore how to make payment on TV in the future.　　South: Domestic manufacturers are collectively pushing "cloud TV", that is more than the next generation of Smart TV TV, but feel that foreign color TV manufacturers have not been in this piece exerting force.　　Jin Rongxia: Cloud TV is the next generation of television technology and trends, but in terms of applications, I think it is too early to promote this thing with users.　　Remove the "stumbling block" on the Road to innovation South: You as president of the Samsung Electronics Greater China has about half a year, how do you feel? Jin Rongxia: There have been a lot of changes and tweaks in the industry in recent days: Google's takeover of Motorola's mobile phone business, HP's sale of PCs, and the resignation of Apple's C E-jobs have touched me a lot.　　From the industry's point of view, for technology companies, change is a normal, we must be prepared to meet the new changes every day. From a regional point of view, China is still the world's most active market and economy, which also requires us to maintain the attitude of change.　　We should delve into the rules of Chinese consumers ' usage, develop and produce more localized products or give products more cultural value to Chinese consumers. How to motivate my team to innovate and change is the most important job I've ever taken since I took office.　　This is not an easy task, so I seek to remove the "stumbling block" on the road to innovation through face-to-face communication with the staff. Reporter: South Wangxiaoxing Wang Haiyan intern Cheting