Service industry in the age of Internet

Yesterday, Mr. Wuhai in a micro-letter pushed an article "dream of Zhou", said is the internet thinking. Thin product read two times, although Mr Wu is a humorous way to borrow "Dongguan thinking" analogy "internet thinking", but it is refined out of an important point of view "do business are out to sell, do not make a prostitute on the arch." And the internet provides a "sell" platform, it put any "out to sell" enterprises in a more extensive market, enterprises can obtain a large number of customer behavior information in order to facilitate their own market development in a direction, but also face more market supervision and risk. Require enterprises to more self-discipline, like the mummy in Dongguan, like Miss, request to listen carefully to consumer advice, and constantly improve the quality of service in the market foothold.

I have probably forgotten when I learned about the hotel brand such as Orange Crystal, but I did have a little communication with the management of Orange on Weibo. From the earliest Mr. Chen, to the later Mr. Wuhai, on Weibo, the @ has chained two people to the ends of the earth. Remember when you stay in Dalian, Orange Crystal, stay in the room because of the construction of some noisy, holding a try mentality, I on the micro-blog @ Mr. Chen, soon @ Orange crystal mm contacted me, and because there is no same level of rooms, the hotel for my free upgrade room. This is the first time I feel that the Internet has changed the service industry to some extent. Of course, the Internet is not a complaint to the service industry, more I think is the quality of ascension, in the past, customers and service providers of communication is a short time, that is, this time, the service providers will give customers a relatively dead impression, and the quality of the impression determines whether the customer will be two times consumption.

The innovation of the Internet is that it prolongs the communication time between the customer and the service provider, and the customer can enlarge the problem by the Internet to gain greater influence and get the attention of the service provider, this amplification and extension enables the customer to express their opinions and suggestions, Service providers also have the opportunity to change the impression of customers and improve their quality of service, it is a winning situation. And for Mr. Wuhai, I think the orange in all aspects of the internet thinking, but more is through the internal staff of the Orange Micro-blog and other embodiment, and orange official seems to lack of micro-blog and other communities, this point, seems to be a little disconnected from the current internet thinking.

Recently on the micro-blog to see an activity, it is regrettable because has returned to Nanjing and can not participate, is Xue Pan-baked string joint Okamoto, Orange Crystal held "We love waist roll Festival" activities. Mention network marketing, carving ye is a very powerful figure, from the oil to carve ye beef brisket, from Pina Pausch afternoon tea to Xue Pan roast string, all from the internet marketing began. I've been looking for a long time, he grabbed the internet every point of advantage, very good to mobilize the enthusiasm of the spectators, to Beijing before I decided to try to carve ye beef brisket, but because of fear and psychological expectations do not, so eventually did not go, more importantly, purse not enough drum bag. I do not know if the eagle really spent 5 million from Daylong to buy the recipe of beef brisket, do not know why Pina Pausch afternoon tea only invited drama, Dance Circle practitioners to try to eat, but also do not know when the carving with the dining room to get a single opportunity, but from the carving ye under the brand marketing look, They are really enough to attract everyone, taste tune, can not make everyone satisfied, but the details of the exquisite is from the inside out, I think this is the essence of service.

I was most impressed by the trip to Beijing. Attention to Huang Taigi is also a chance coincidence, thinking of how a pancake selling internet marketing. With more understanding of Mr. Hering, it is not difficult to understand why a pancake will be noisy in micro-blog, Huang Taigi First let people know is probably that a group of posters about the pancake, presumably had served 4 a advertising company Mr. Hering to start is also very adept at it, will be pancakes this roadside business in a beautiful way on micro-blog viral marketing won the attention of the public, for such a delicious in the usual but more expectations. At the same time Huang Taigi very good through the forwarding of consumer Weibo so that more users intuitively close to the understanding of Huang Taigi, by narrowing the distance between each other to make the spread more effective. As I said, the Internet has given the service industry a lot of opportunities for self-improvement, such as Huang Taigi pancake bag changes, and the WiFi cipher design on the small ticket comes from customers ' ideas, and the details of these customers are also the smallest and most intimate. Tasting the Huang Taigi's rhubarb crazy hotpot and Huang Taigi pancakes, I have to say that the taste is really original, but if not micro-blog marketing, I may not know, but will not run half of the Beijing to find. Remember that night nearly nine o'clock to build Soho, and spent a long time looking for Huang Taigi, did not want to meet the rhubarb crazy shop long, shop long very intimate to give me a 90 percent card and welcome me to have the opportunity to taste, that moment, in the heart feel very warm. Perhaps this is the service, inadvertently passing is the most beautiful.

It's as if there's a bag of snacks and a small piece of the word he wrote to me after I checked into the Orange Select Wangjing store. "I hope that life is accompanied by surprises." "I have not seen the missing one, he should not know what I look like." This is the Internet, some people say, the internet makes people alienated, no longer face-to-face communication, I do not know if it is true. But the internet did change people's lives and changed almost every industry around us.