Sing It chen: This is how we operate the Community flat

Tencent Science and Technology Zong August 21 reported a application in the completion of the initial primitive accumulation of users, the next step of the user operation is far from simply the pursuit of the number of simple. For those who have accumulated tens of millions of of the time, the flattening of the community has been the focus of the recent emphasis on CEO Chen (Weibo). How do you measure the flattening of your community? Chen explained that, not only the pursuit of the number of users, but also pay attention to the retention of users, increase each user in the singing bar exposure opportunities, to make every user get enough attention. In his view, the measure has two, one is that each user has their own attention and fans, rather than entertain themselves. Second, from the user as a whole, the distribution of the fans is relatively uniform, form into a gradual rise in the slope, rather than the sharp drop, many, very few. More flat forwarding than Sina Weibo in the flat operation of the community, forwarding function of the guiding role is worth mentioning. The forwarding function itself is a double-edged sword. On Sina Weibo, forwarding increased exposure opportunities, but it is also easy to comment for comments, single forwarding, forwarding and comments more, people are more likely to pay more attention to comments, but ignored the original content, but the original author caused harm. Sing it at first. The team feared that the user would only forward and not sing, a forwarding function was not done at first. But forwarding does help make it easier for users to expose. After the choice, sing it plus the forwarding function, but also made a few restrictions: first, forwarding is just forwarding. Users will need to return to the original page if they comment. Second, the number of daily forwarding restrictions. Third, if the same song has multiple forwarding, users can only see the earliest forwarding in their feed stream. With this feature, users can ask for large forwarding, with more exposure opportunities. "It was a physical job to be on the list before, and there was a need to ask for flowers everywhere." It's easier now than before. "Set up a variety of lists to increase exposure no matter from the user's psychological point of view, or in terms of business value, the list has become the most effective incentive for users to use the application." Even the most user complaints are not on the list. As users and data increase, sing bar set up a variety of dimensions of the list to increase user exposure opportunities. From the regional point of view, now not only has the national list, there are provinces and cities of the table. Users can also find their area of fans and reds, popular more easily gathered. In the geographical dimension, sing the song in the vicinity of the people who have added "nearby King". After adding the video function this year, sing it to increase the weight of the video. If users record MV, it is easier to make a list of users who are relatively pure audio. Put the super girl on the phone this year, sing the 4.0 version, sing bar added video mode, support video recording, K song when the MV mode, you can sing while recording video. This function has always been seen as a signal to the show field. But Chen that the video function is not to show the field, but to enrich the user's form. "The user still wants to sing." Video lets you feel the user's true. If users say a bunch of nonsense, people who don't sing can not get into the list, and slowly become only able to sing. "It also embodies the singing and the YY, 9158 difference. "9158 and Yy object is to move the bar show field online, sing it is the Super Girl moved to the mobile phone." "Commercial Chen with mature business models have been cautious about commercialization and are still exploring." The business model on the Internet is only a few: advertising, membership, electricity, etc., of course, also includes YY and 9158 to explore the idol and fans as the center of the virtual goods purchase and gift business model. Chen thinks, sings also can walk the virtual goods this way. "There is a mature business model do not doubt, do not hesitate to do it directly." "However, he thinks that the user is different and there will be some difference. YY, more than 9,158 for male users, singing the majority of female users. "Male users like to see beautiful women, the show field." Female users prefer beautiful things, small fresh, can play mobile phone KTV, which is two different community path. He said, singing and yy, 9158 not very direct competitive relationship. First lap users to talk about operations review the past 1.5 road, Chen that the most dangerous time is to sing when the launch of a few months, many competitors are doing similar mobile phone KTV applications. The main job at the time was "to prevent competitors from introducing more advanced features than we did." "Up to now, the number of users to tens of millions of, whether the user or product form, has been relatively safe," added MV function, can follow up the competition has not been many. "There is a tendency for many tools to apply to communities. Chen that the user base is large enough to be the first. "First to a threshold. such as micro-letter, micro-Bo and the Mo. "" "Community flattening is a large enough user to do the transformation, the user is not a small amount of this thing is meaningless. "Chen said," Sing it eventually to become a "self-organization", sing it. The team is only responsible for setting up a set of rules, and the user can form a recyclable ecosystem.