Song Gui Fang's sales have exceeded tens of millions of dollars

Abstract: Xiangxi Bacon, farm grandmother vegetables, glutinous rice Ciba These Hunan people dining table delicious, was a call Hou rain Changsha Yazi moved to the internet to sell hot, and the sale of cured meat even to Taobao first. This is located in Hunan Phoenix's song Gui Fang Hunan restaurant creation

Xiangxi Bacon, farm grandmother vegetables, glutinous rice ciba ... These Hunan people dining table delicious, by a call Hou rain Changsha Yazi moved to the internet to sell hot, and the sale of cured meat even to Taobao first. This is located in Hunan Phoenix song Gui Fang restaurant was founded in 2010, not only shop, offline also opened stores.

As the general manager of the song Gui Fang Company, now the Hou rain rhetoric of the expression, hope to make the boss of Hunan E-commerce, so that more and more people feel the taste buds in Hunan. However, the venture was a coincidence. Hou was a graduate student at the Hunan Software Institute, 2009 graduation, the domestic well-known in the soft, Huawei and Changsha area of the university for him to provide a high-paying job opportunities, he chose to graduate six months later ran to Xiangxi Phoenix, and in 30 years old with partners to open the song Gui Fang, embarked on the road of entrepreneurship.

Hou Rain: The company is now another partner is a local, he has a unique specialty in Shanxi, when he worked at the factory to tell me that this project is more interested in, I do not like the step-by-step life, did not go to do their job, with him to come here.

After Full research, Hou rain and his team chose to sell the restaurant online. In the Hou rain, Hunan has been a hundred billion industry to build, as one of China's eight major cuisines, the Hunan industry has a great market potential. Hunan people have tens of millions outside the province, like the Hunan provincial people are also particularly many. Hou Rain said, Pine Gui Fang products have been sold to Japan, Malaysia and other regions, want to also appease a lot of people in foreign countries homesickness complex.

Hou rain: We directly export, to export to handle a lot of formalities, there are a lot of customers on the Internet to see our products, we will send to the coastal kind of specialized foreign trade products there, the customer has designated businesses, foreign trade into a transit side, the goods mobile phone up, and then turn out this way, and then sent to the customer side.

The traditional channel under the line, Xiang Restaurant is very common, and through the Internet, Hunan's sales channels have been greatly expanded. Last year, the sales of song Gui Fang has exceeded tens of thousands of dollars, of which network channels reached more than 7 million yuan. Hunan's online market is not mature, the company did not locate the whole big Hunan, but concentrated in Xiangxi specialties, Hou rain that this subdivision positioning and the combination of network and stores, promote the development speed of the song Gui Fang.

Hou rain: E-commerce is relatively likely this channel will be a little more, after all, the face of the country's customers, including overseas customers, do the store to face is the local market. Therefore, if from the audience is certainly the advantage of E-commerce, but China's e-commerce competition is not like the 09, 10 years, now the competition is fierce, online if your marketing tools and product positioning is better, it may be relatively easy to a little, offline if you start the money may be a bigger store , the store line is now doing to join, is now talking about the second, this year we began to do, outside the temporary has not expanded.

In the field of online shopping, these delicacies must be sent by courier to the apart, the process of how to preserve the color and aroma of food, how to ensure the quality? In the scope of the national standard allowed to add food additives of course can prolong the shelf life, but it affects the original ecological taste of vegetables. In this respect, Hou rain said that Pine Guifang in the production process of the use of a number of processes, products can not only quality and not add any chemical agents.

Hou rain: We used a number of processes in the production process, such as if the contents contain moisture, we try to remove moisture, with dry things. The second one will be protected with some natural oil, there are high-temperature anti-virus, vacuum packaging, and finally do a balance temperature test, the general our temperature test results if you can keep in a single-day, we will take out the product sales, and then quality inspection, and then test to the final system feedback this thing, and constantly optimize our product structure.

At the end of last year, Pine Gui Fang bought a local more than 30 acres of pig farms, at the same time contact the surrounding more than 10 villages as the company's raw material base, the upstream expansion of the industrial chain. Hou that this is a strong complement to the company's business.

Hou rain: The first can complement the company's industrial chain, hope that the company has a more upward expansion. The Second product is completely accessible to our business. We do not like NetEase, Baosteel, we are doing meat processing, pork price is good, the factory can make money, the price of pork down, we can use internal, processed products, we can reduce the cost of our materials, From which aspect is advantageous to our company, but our focus may also put in the electronic commerce this piece, the factory as the company auxiliary so little, through the electronic commerce does the Hunan cuisine, this main first achieves certain scale later to do.

Hou Rain said, on the basis of quality assurance, online sales of Hunan cuisine is to sell a Hunan culture, quality and culture of the combination of the song Gui Fang restaurant in Taobao sold to the vivid. In an era of intense e-commerce competition, how many gold miners will the network usher in?