Sony dug itself into a hole and buried himself.

When all of the phones that were supposed to be released in the 2014 September, almost all eyes were on the iphone 6 and iphone 6 Plus. No wonder, as Apple has been the biggest upgrade in nearly two years, the big-screen tablet phone plus the newer iOS 8 system, Apple is indeed an attractive asset. But after countless evaluations, analyses, and ostentation, the iphone 6, which has a high fever, is temporarily out of the mind. If you're looking for a model that can be considered for a while, Sony XperiaZ3 is a good choice, but Z3 's debut does not only bring a good look and performance of the mobile phone, but also Sony for its own PS Vita game Machine (hereinafter referred to as PSV) dug a great pit. In a bad situation Sony released its latest Z3 series of Android smartphones and tablets on September 3, and players can enjoy the games on the PS4 host with remote play capabilities in these devices. Sony Equipment linkage is not the first time, before PSV and PS3 between the cross play function linkage, the purpose is to allow the advantage of equipment to drive the disadvantage of equipment, and ultimately achieve a win. But now such linkage has a deeper strategic significance. After Hirai in charge of the Sony Empire, he put forward one Sony strategy, the mobile domain and game entertainment as the breakthrough point of Sony Revival, the equipment of its deep integration, to form a complete system ecological chain. To this end, Hirai is constantly subtraction, turn off the E-book business, sell the PC business, only retain the core image, game consoles, mobile phone business. But Sony's own revolution did not let the pain disappear, but there is a deepening trend. Sony September 17 released a performance warning that the 2014 fiscal year net loss or far more than expected, 2014 fiscal year will no longer pay dividends. This is the sixth time since Hirai's appointment as Sony CEO down the performance forecast, is also the first time to stop distributing dividends. Hirai as the main mobile device, Sony high-end Xperia Smart machine sales, 2014 sales forecast from 50 million to 43 million units. The reason is manifold, Sony in the United States only with the fourth-largest operator t the United States to sell mobile phones. In China, the Japanese brand in the local manufacturers and national feelings of the attack, has long been relegated to do not know the first few lines. Second revolution in fact, Sony's overall strategy is no problem, the idea of forming a complete ecological chain is no problem, after all, Apple's current achievements prove that the road is correct, and this road is wide enough to accommodate other participants and Apple to go. Sony's idea is to TV + game + mobile phone through the hardware chain, to the first party of the game + Third-party developers + Independent game to provide quality content, so as to achieve the integrity of the hardware and software eco-chain environment. In this chain, Sony's core is the PS System game machine, not only because the current PS4 is selling the best hardware, but also because most of Sony's software services into the PSN are based on PS game. But in this core there is also a chicken-palm machine. The existence of the Palm machine makes Sony have to disperse the energy of dual-line attack. Although in the last generation PSP has successfully broken the Nintendo market monopoly on the Palm machine, but in the next generation PSV face 3DS but was beaten no parry force, "Monster Hunter" and "GTA" and so on landing hopeless, smart phone game step by Step Press, make PSV more and more become a burden of Sony. Therefore, Sony in the Z3 to join the PS4 with the linkage function is not surprising, Sony also specializes in the introduction of the handle controller base, this attachment can clamp a DualShock 4 game handle, and at the same time supporting a Z3 mobile phone as a display, with the existence of Z3, PSV is completely possible to be replaced. Of course, PSV is still in sales, there is no sign of stopping. On the TGS2014, there are also new pink models launched, but also the "flash trajectory 2" debut, but TGS on the 13 Chinese games are mostly based on PS4 platform, PSV marginalization of the situation is becoming increasingly obvious. Moreover, in order to take into account the overall brand image of Sony, do not unduly hurt the mood of the player, PSV away from the eventual disappearance of a buffer period, but the momentum is irreversible, Z3 's launch, can be seen as the Sony in the redemption of the two revolutions. It was previously thought that the advent of the big screen iphone is the beginning of the demise of the handheld device, but now it seems that the Apple has not done it, Sony has dug its own pits, ready for a new redemption.